Skip to content
Toggle menu
SportsTravel SportsTravel

The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.

Primary Menu
  • News
    • Hosts & Suppliers
    • Recently Awarded
    • Sports Organizations
    • Sports Venues
    • Sponsors & Media
  • IN DEPTH
    • Main Feature
    • On Assignment
    • Perspectives
    • Technology in Sports
    • Research
  • Podcasts
  • Sports
    • College Basketball
    • College Football
    • Major League Baseball
    • National Governing Body
    • NBA
    • NFL
    • NHL
    • Pickleball
    • Olympic Sports
    • Soccer
    • Women’s Sports
    • Youth Sports
  • Esports
    • Esports News
    • Esports Guide
    • EsportsTravel Summit
  • Resources
    • Bid Bowl
    • Partner Spotlight
    • Downloadable Guides
    • Webinar
    • Videos
      • Sideline Chat
    • Media Kit
    • Digital Edition
  • Subscribe
    • Subscribe to E-Newsletter
  • EVENTS
    • TEAMS CONFERENCE & EXPO
    • USOPC SportsLink
    • TEAMS Europe
    • SportsTravel Leadership Forum
    • EsportsTravel Summit
    • SportsTravel Road Trip
  • Facebook
  • Twitter
  • Linkedin
  • Instagram


Home > Perspectives >
Posted On : May 27, 2015 By : Staff
Gewirtz-Headhsot-web_ret–1

Indy 500 Takes Over Indianapolis

 

There are few destinations fortunate enough to have a sporting event that attracts roughly 300,000 people in one day, let alone one that is synonymous with the city name itself. But the Indy 500 is unlike most other sporting events, and its presence throughout Indianapolis over Memorial Day weekend and beyond was ubiquitous. Visitors in town for the race, which had its 99th running on May 24, had plenty of opportunities to take in some automotive history both on and off the track.

Sponsored Content

One example was at the Indianapolis Museum of Art, which is featuring a “Dream Cars: Innovative Design, Visionary Ideas” exhibit from May 3 through August 23 to coincide with the race. The exhibit features 17 concept cars dating back to the early 1930s, including some of the rarest automobiles known to exist. In a nice touch, audio tours of the exhibit are available in greater detail for adults but also simpler detail for children. The Indianapolis Children’s Museum has also been taking advantage of the opportunity to attract visitors, hosting a Hot Wheels exhibit from May 9 to August 16 that allows families to test their tire-changing skills at a Family Pit Stop Challenge, among other features.

1935 Bugatti
1935 Bugatti at the Indianapolis Museum of Art.
IMG_9087
1947 Norman Timbs Special at the Indianapolis Museum of Art.

On the Saturday before the race, the IPL 500 Festival Parade wound its way through downtown Indianapolis featuring athletes such as Nastia Liukin, the 2008 Olympic all-around champion. The gymnastics tie-in was due in part to the P&G Gymnastics Championships, a USA Gymnastics event that will be staged in Indianapolis August 13–16, making for a nice cross-promotion among events in the city.

Gymnast Nastia Liukin was one of several VIPs at the Indy 500 parade.
Gymnast Nastia Liukin was one of several VIPs at the Indy 500 parade.

Floats of all kinds greeted parade goers. Many of the floats and entries, of course, included racing themes. In some cases, pop culture references like “Star Wars” were enough to gain entry. The parade has been a fixture in Indianapolis since 1957.

DSC_0154

DSC_00721DSC_0187

The drivers themselves got some time off behind the wheel, with each sitting on the back of a Corvette along with a guest or guests of their choosing. In some cases, that meant their families. In others, it was wives or girlfriends. And in at least one case, one driver brought his dog. Regardless of their guest, the drivers seemed quite relaxed considering the competition that was to greet them on Sunday.

2015 Indy 500 winner Juan Pablo Montoya and his daughter joke around during the parade before the race.
2015 Indy 500 winner Juan Pablo Montoya and his daughter joked around during the parade before the race.

As for race day itself, the largest single-day sporting event in the world felt like it when it came to traffic on the roads leading up to the Indianapolis Motor Speedway. But in a certain irony outside a venue that has become iconic for its four left-hand turns, those same rules didn’t always apply on the nearby streets.

Outside the Indianapolis Motor Speedway there are no left turns. Inside? Only left turns.
Outside the Indianapolis Motor Speedway there are no left turns. Inside? Only left turns.

Inside, fans with pre-race tickets had remarkable access to the drivers and their teams before the race. Fans could walk around the team garages as they prepared for the race, but had to be careful not to be run over by moving cars or to fall into any number of tire stacks along the way. In fact, there were more than a few reminders of how fast the cars go when they start, underscoring the need for fans to find their seats once the real action begins.
DSC_0020DSC_0027DSC_0028

Once the cars had moved on to the track, fans also had access to the front straightaway where IndyCars would later be traveling at upwards of 230 mph. That included views of the speedway’s iconic pagoda and recently renovated pylon. They could also get close-up views of the Borg-Warner Trophy that goes to the winner.

The pagoda near the finish line at the Indianapolis Motor Speedway.
The pagoda near the finish line at the Indianapolis Motor Speedway.
The recently renovated pylon to keep track of which driver is in what position.
The recently renovated pylon to keep track of which driver is in what position.
The Borg-Warner Trophy awarded to the winner of the Indy 500.
The Borg-Warner Trophy awarded to the winner of the Indy 500.
Fans can get right up to the cars before the race.
Fans can get right up to the cars before the race.
Fans at the pre-race event can get right on the track at the Indianapolis Motor Speedway before the race.
Fans at the pre-race event took advantage of their opportunity to be on the track at the Indianapolis Motor Speedway.

 In 1909, some 3.2 million paving bricks were laid on top of the original Indianapolis Motor Speedway track. While modern technology has mercifully (for the drivers and their crews) evolved to include asphalt, a yard of original bricks remains at the finish line. The race winner and his or her team get to kiss the bricks as one of many Indy 500 traditions following the race, but fans took their opportunity to do likewise before the race as well.

Kissing the bricks, an Indy 500 tradition.
Kissing the bricks, an Indy 500 tradition.

Fans could also get close-up looks at the IndyCar vehicles themselves, including the tires (all of which carry the logo of the Indianapolis Motor Speedway) and the driver’s steering wheels, which are considerably more complex than the ones any fan drove to the track.

Each tire has the IMS logo on it.
Each tire has the IMS logo on it.
The steering wheel of an IndyCar has many options for the drivers. Cruise control is not one of them.
The steering wheel of an IndyCar has many options for the drivers. Cruise control is not one of them.

And while thousands took advantage of the pre-race festivities, there were a few famous names floating around as well. David Letterman, fresh off his retirement at CBS, was on hand to inspect the car that races for his team, a car that gave him a laugh when his crew revealed a caricature of himself on the side. Actor Patrick Dempsey was the honorary starter and had fun with the crowd below. Racing celebrities are also to be found. Motorsports legend Roger Penske, whose team would go on to win its 16th Indy 500, was in the pits inspecting each car before the race.

A retired David Letterman, who grew up in Indiana, was all smiles before the race.
A retired David Letterman, who grew up in Indiana, was all smiles before the race.
Letterman's team car featured a caricature of the late-night host.
Letterman’s team car featured a caricature of the late-night host.
Actor Patrick Dempsey, a racing enthusiast, was the honorary starter.
Actor Patrick Dempsey, a racing enthusiast, was the honorary starter.
Motorsports legend Roger Penske was inspecting his team's cars before the race.
Motorsports legend Roger Penske was inspecting his team’s cars before the race.

The pre-race official ceremonies did not disappoint either, with a salute to veterans for Memorial Day and the national anthem sung by former “American Idol” champion Jordin Sparks. Drivers were also introduced, with fans getting as close as they could with their phones to snap some images.

Jordin Sparks sang the national anthem.
Jordin Sparks sings the national anthem.
The pre-race flyover.
The pre-race flyover.
Fans used their phones to capture images of their favorite drivers before the race.
Fans used their phones to capture images of their favorite drivers before the race.

As for the race itself, it is a feast for the senses. Grandstands around the 2.5-mile track were filled for the 2015 race, as they are for most years. New video boards have helped some of those fans keep track of the action, which flies by at incomprehensible speeds. Many fans chose from a variety of ear protection, including some with radios that allowed them to tune into the communication among drivers, pit crews and overhead spotters that warn the drivers of dangers in front and behind.

Ear protection is a wise choice at the Indy 500.
Ear protection is a wise choice at the Indy 500.
The front straightaway at the Indianapolis Motor Speedway.
The front straightaway at the Indianapolis Motor Speedway.

Still others chose to spend the time in the massive infield at the speedway. The infield is so large, it could fit Vatican City, the Roman Colosseum, Churchill Downs, Yankee Stadium, the Rose Bowl and the entire Wimbledon campus inside the oval of the track. Many chose to pass away the day in the Snake Pit, a raucous area where the party never stops, or on a number of grass berms overlooking the track, including at least one that is family friendly with no alcohol.

DSC_0332DSC_0356The 2015 race was the fourth-closest in Indy 500 history. After 500 miles of racing, a mere 0.1046 of a second separated the top two positions. Juan Pablo Montoya—racing in only his third Indy 500 over a long motorsports career that has included stops in Formula One and NASCAR—claimed his second career victory at the race, just ahead of Will Power.

After 500 miles of racing, Juan Pablo Montoya just edged out Will Power to take the checkered flag.
After 500 miles of racing, Juan Pablo Montoya just edged out Will Power to take the checkered flag.

The experience of the race—and the opportunity for fans to interact across the city—underscore why the city is considered the racing capital of the world. Next year’s race will be the 100th running, and organizers have already begun thinking big. Improvements to the track are expected in the areas of seating, technology, gates and entryways, concession and restroom upgrades and new hospitality options.

DSC_0446But to truly experience the scope of the Indianapolis Motor Speedway, one has to get behind the wheel—or at least in the passenger seat—of a car whipping around the track. I had the chance to experience such a lap with 2013 Indy 500 winner Tony Kanaan the day before the race. I was gripping my video recorder so tight that I didn’t quite realize my finger had gotten in the way halfway through, but here’s a look anyway at what a lap around the track feels like.

 

Posted in: Perspectives

Post navigation

John Oros Appointed President of Greater Birmingham CVB
FIFA Officials Indicted on Corruption Charges

Pool

Subscribe to the Newsletter

Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.

sportstravel

⏰ Tick, tick, tick ... Our July 1 nomination dead ⏰ Tick, tick, tick ...

Our July 1 nomination deadline is fast approaching! Get your nominations in today for a SportsTravel Award. Make our final ballot and win your category, and you can be on stage at the TEAMS Conference & Expo accepting your deserved recognition in one of the following categories:

🏆
 Best Amateur Sports Event

🏆
 Best Collegiate Sports Event

🏆
 Best Professional Sports Event

🏆
 Best New Sports Event

🏆
 Best New or Renovated Venue

🏆
 Best Sports Host City

Your work in sports events is hard. Nominating is easy. Visit www.sportstravelawards.com to fill out our nomination form. And do it soon as our deadline is nearly here!
Day 2 at the EsportsTravel Summit delivered on eve Day 2 at the EsportsTravel Summit delivered on every level 🎮⚡

From a busy marketplace floor filled with meaningful connections to education sessions packed with insights, attendees spent the day learning, meeting, and moving the esports travel industry forward.

Here’s a look at the energy, conversations, and moments that made Day 2 stand out.

#esports #sports #sportstravel #travel
A night at the ballpark with great company ⚾️ Esp A night at the ballpark with great company ⚾️

EsportsTravel Summit attendees took in a Reds game together, connecting beyond the conference floor and sharing a great evening in Cincinnati.

Big thanks to our sponsors at Discover Peoria for supporting experiences like this that bring the industry together in memorable ways.
From Discord to real life 🎮✨ At the EsportsTravel From Discord to real life 🎮✨

At the EsportsTravel Summit, longtime Discord friends finally met in person for the first time—Keven Barrera (Big Boss) and Robert McGhee (Gumby Jones).

What started as online connection turned into a real-world handshake, proving how powerful this community really is when it comes together beyond the screen.
Rapid fire, real answers 🎤⚡ We took the mini mic Rapid fire, real answers 🎤⚡

We took the mini mic to the EsportsTravel Summit and asked attendees a few quick-hit questions—and got some fun, honest takes on esports, travel, and everything in between.

From industry insights to unexpected answers, here’s a quick look at the people shaping the future of esports travel.
A huge thank you to @discoverpeoria for the wonder A huge thank you to @discoverpeoria for the wonderful hospitality and for treating us to an exciting Reds vs. Brewers game! ⚾
The EsportsTravel Summit brings together the brigh The EsportsTravel Summit brings together the brightest minds in esports events to discuss what’s next—from new research and FIFAe opportunities to destination strategies, community success stories and the future of the esports ecosystem.

The Destination and Supplier Marketplace kept the momentum going with face-to-face meetings, new partnerships and conversations that will shape future events.

This is where esports business gets done.
What an opening! Thabks to our friends at Veloci What an opening!
 
Thabks to our friends at Velocity Esports for being terrific hosts and allowing our 2026 EsportsTravelSummit attendees to have some fun while they interacted with our wide range of esports event organizers, destinations and suppliers that have gathered for the next two days in the Cincinnati region. And of course, a special thanks to our hosts at @meetnky for hosting us this week and for hosting us tonight!

It’s a busy week ahead but we’re just getting started.

#esportstravelsummit #esports 

Photos by @wickphoto
Hello Cincy Region! We are underway at the 2026 E Hello Cincy Region!

We are underway at the 2026 EsportsTravel Summit at the Northern Kentucky Convention Center, with support from our hosts at @meetnky.

Our opening day was a whirlwind and included a tour of the @ucbearcats @1819innovationhub and esports lab, and our reverse marketplace where organizers of in-person esports events could meet to set appointments with destinations and suppliers looking to host and support those events. Special thanks to @visitfairfax for sponsoring our reverse marketplace! 

And we’re just getting started!

#esportstravelsummit #esports

Photos by @wickphoto
Scenes from Visit Frisco, which teamed up with MLS Scenes from Visit Frisco, which teamed up with MLS club FC Dallas for Soccer Celebration in front of city hall and just down the street from the National Soccer Hall of Fame. This city is serving as the base camp for Sweden and is welcoming visitors from around the globe for the World Cup.
Buffalo, the second largest city in New York State Buffalo, the second largest city in New York State and gateway to Niagara Falls, is an ideal sporting destination. Between games, athletes and fans can dig into the city’s famous wings, wander along a streetscape enlivened by beautiful murals and soak up a scene that is seriously playful. It’s that mix of character, community and competition that makes Buffalo unforgettable — blending grit and creativity in ways no other host city can. #sponsored

@buffalosportscommission 

https://bit.ly/3OwLJwz
New Jersey offers so many venues for you to leave New Jersey offers so many venues for you to leave it all on the field, court or mat. But you might want to save a little to celebrate your big win! Throw your hands in the air at the Western Hemisphere’s largest indoor theme park at American Dream. Or ride some of the fastest coasters around at Six Flags Great Adventure. It’s one high-thrills wow after another after another!

@visit_nj #sponsored
The first of nine World Cup matches at Dallas Stad The first of nine World Cup matches at Dallas Stadium — the most of any venue at this summer’s event — is underway and there isn’t an empty seat in the house. Japan and the Netherlands brought thousands of supporters to Texas, but there are plenty of fans representing Mexico, Brazil and of course the USMNT, among others.

#worldcup @fifaworldcup
Get your game on in New Jersey, where pro athletes Get your game on in New Jersey, where pro athletes score big every season. Then celebrate your hard-fought victory with more than 1,034 team-pleasing things to do. From toes-in-the-sand relaxation along 130 miles of soft-sand beaches to making a thrilling splash at North America’s largest indoor water park at American Dream. It’s one winning wow after another after another!

@visit_nj
The 46th annual @bolderboulder 10k race on Monday The 46th annual @bolderboulder 10k race on Monday attracted 53,740 participants from all 50 states and 25 countries. The field, the fourth largest in the race’s history, went through the course in 94 waves. In the professional ranks, Kenya’s Rebecca Mwagi finished first among the women and Kenya’s Patrick Kiptoo Kiprop finished first among the men. Finishing first in the pro wheelchair race were Joshua Cassidy leading the men’s field and Kendall Gretsch finishing first among women racers.

Photos by @krishudsonphoto 

#running #bolderboulder @visitboulder
The first-of-its-kind SportsTravel Island Series i The first-of-its-kind SportsTravel Island Series in San Juan, Puerto Rico, took 19 sports-event organizers with serious interest in booking a future event in PR to the island for 3 days of site visits, programming, meetings with local vendors and sports clubs, networking and indulging in local cuisine. Northstar Meetings Group's Sports Division worked hand-in-hand with the team at Discover Puerto Rico to select the attendees and curate the programming. Thank you again @discoverpuertorico
and @laconcharesort 

@northstarmeets 
#sportstravel
The SportsTravel Island Series sponsored by @disco The SportsTravel Island Series sponsored by @discoverpuertorico is off to a spectacular start including tours of the convention center and dinner at Distrito T-Mobiles.
It is a beautiful day in Puerto Rico as we kick of It is a beautiful day in Puerto Rico as we kick off our new SportsTravel Island Series sponsored by our friends at @discoverpuertorico and hosted at the spectacular @laconcharesort. Here’s to a few days of productive content, venue visits and wonderful island hospitality!
Riders from 22 countries competed in the FEI World Riders from 22 countries competed in the FEI World Cup 2026 Finals in Fort Worth, with thousands of spectators in the stands through the event’s run April 8–12. Decorated British rider Becky Moody won the dressage competition on her horse Jagerbomb. American Kent Farrington won the jumping competition on his horse Greya. Countries represented at the event ranged from the U.S., U.K. and Netherlands to Morocco, Ecuador and Australia.

@fortworthsports @fei_global @longines @moobec @teamkpf 

Photos by @krishudsonphoto
World Cup fever is high in San Fracisco, where you World Cup fever is high in San Fracisco, where you can buy as much 2026 gear as you could possibly want at San Francisco Airport. 

#worldcup #sfo #fifa @sftravelassociation
Follow on Instagram

Recent Podcasts

SportsTravel Podcast: Insights and Expert Analysis

SportsTravel Podcast: Insights and Expert Analysis

SportsTravel Editors: The Legacy of the 2026 FIFA World Cup

SportsTravel Editors: The Legacy of the 2026 FIFA World Cup

Posted: June 12, 2026
The Latest SFIA Participation Trends: Why Pickleball is Here to Stay

The Latest SFIA Participation Trends: Why Pickleball is Here to Stay

Posted: April 6, 2026
Grading the 2026 Olympic Winter Games: Lisa Delpy Neirotti and Jason Gewirtz Reflect on Milan and Cortina

Grading the 2026 Olympic Winter Games: Lisa Delpy Neirotti and Jason Gewirtz Reflect on Milan and Cortina

Posted: February 21, 2026
Sports Travel Magazine

About Us

Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

  • Subscribe to E-Newsletter
  • Contact Us
  • Advertise With Us
  • Sponsored Content
  • Privacy
  • Terms
  • Do Not Sell or Share My Data
  • Statement of Editorial Independence

NORTHSTAR TRAVEL MEDIA SITES

  • Norhtstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions Asia
  • Incentive
  • Meetings & Incentive Travel (M&IT)
  • Association Meetings International (AMI)
  • Retail Travel
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • See All Northstar Brands

INDUSTRY PARTNERS

Sports ETA

Destinations International
Northstar Travel Media LLC Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
scroll to top