Skip to content
Toggle menu
SportsTravel SportsTravel

The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.

Primary Menu
  • News
    • Hosts & Suppliers
    • Recently Awarded
    • Sports Organizations
    • Sports Venues
    • Sponsors & Media
  • IN DEPTH
    • Main Feature
    • On Assignment
    • Perspectives
    • Technology in Sports
    • Research
  • Podcasts
  • Sports
    • College Basketball
    • College Football
    • Major League Baseball
    • National Governing Body
    • NBA
    • NFL
    • NHL
    • Pickleball
    • Olympic Sports
    • Soccer
    • Women’s Sports
    • Youth Sports
  • Esports
    • Esports News
    • Esports Guide
    • EsportsTravel Summit
  • Resources
    • Bid Bowl
    • Partner Spotlight
    • Downloadable Guides
    • Webinar
    • Videos
      • Sideline Chat
    • Media Kit
    • Digital Edition
  • Subscribe
    • Subscribe to E-Newsletter
  • EVENTS
    • TEAMS CONFERENCE & EXPO
    • USOPC SportsLink
    • TEAMS Europe
    • SportsTravel Leadership Forum
    • EsportsTravel Summit
    • SportsTravel Road Trip
  • Facebook
  • Twitter
  • Linkedin
  • Instagram


Home > Perspectives >
Posted On : May 27, 2015 By : Staff
Gewirtz-Headhsot-web_ret–1

Indy 500 Takes Over Indianapolis

 

There are few destinations fortunate enough to have a sporting event that attracts roughly 300,000 people in one day, let alone one that is synonymous with the city name itself. But the Indy 500 is unlike most other sporting events, and its presence throughout Indianapolis over Memorial Day weekend and beyond was ubiquitous. Visitors in town for the race, which had its 99th running on May 24, had plenty of opportunities to take in some automotive history both on and off the track.

Sponsored Content

One example was at the Indianapolis Museum of Art, which is featuring a “Dream Cars: Innovative Design, Visionary Ideas” exhibit from May 3 through August 23 to coincide with the race. The exhibit features 17 concept cars dating back to the early 1930s, including some of the rarest automobiles known to exist. In a nice touch, audio tours of the exhibit are available in greater detail for adults but also simpler detail for children. The Indianapolis Children’s Museum has also been taking advantage of the opportunity to attract visitors, hosting a Hot Wheels exhibit from May 9 to August 16 that allows families to test their tire-changing skills at a Family Pit Stop Challenge, among other features.

1935 Bugatti
1935 Bugatti at the Indianapolis Museum of Art.
IMG_9087
1947 Norman Timbs Special at the Indianapolis Museum of Art.

On the Saturday before the race, the IPL 500 Festival Parade wound its way through downtown Indianapolis featuring athletes such as Nastia Liukin, the 2008 Olympic all-around champion. The gymnastics tie-in was due in part to the P&G Gymnastics Championships, a USA Gymnastics event that will be staged in Indianapolis August 13–16, making for a nice cross-promotion among events in the city.

Gymnast Nastia Liukin was one of several VIPs at the Indy 500 parade.
Gymnast Nastia Liukin was one of several VIPs at the Indy 500 parade.

Floats of all kinds greeted parade goers. Many of the floats and entries, of course, included racing themes. In some cases, pop culture references like “Star Wars” were enough to gain entry. The parade has been a fixture in Indianapolis since 1957.

DSC_0154

DSC_00721DSC_0187

The drivers themselves got some time off behind the wheel, with each sitting on the back of a Corvette along with a guest or guests of their choosing. In some cases, that meant their families. In others, it was wives or girlfriends. And in at least one case, one driver brought his dog. Regardless of their guest, the drivers seemed quite relaxed considering the competition that was to greet them on Sunday.

2015 Indy 500 winner Juan Pablo Montoya and his daughter joke around during the parade before the race.
2015 Indy 500 winner Juan Pablo Montoya and his daughter joked around during the parade before the race.

As for race day itself, the largest single-day sporting event in the world felt like it when it came to traffic on the roads leading up to the Indianapolis Motor Speedway. But in a certain irony outside a venue that has become iconic for its four left-hand turns, those same rules didn’t always apply on the nearby streets.

Outside the Indianapolis Motor Speedway there are no left turns. Inside? Only left turns.
Outside the Indianapolis Motor Speedway there are no left turns. Inside? Only left turns.

Inside, fans with pre-race tickets had remarkable access to the drivers and their teams before the race. Fans could walk around the team garages as they prepared for the race, but had to be careful not to be run over by moving cars or to fall into any number of tire stacks along the way. In fact, there were more than a few reminders of how fast the cars go when they start, underscoring the need for fans to find their seats once the real action begins.
DSC_0020DSC_0027DSC_0028

Once the cars had moved on to the track, fans also had access to the front straightaway where IndyCars would later be traveling at upwards of 230 mph. That included views of the speedway’s iconic pagoda and recently renovated pylon. They could also get close-up views of the Borg-Warner Trophy that goes to the winner.

The pagoda near the finish line at the Indianapolis Motor Speedway.
The pagoda near the finish line at the Indianapolis Motor Speedway.
The recently renovated pylon to keep track of which driver is in what position.
The recently renovated pylon to keep track of which driver is in what position.
The Borg-Warner Trophy awarded to the winner of the Indy 500.
The Borg-Warner Trophy awarded to the winner of the Indy 500.
Fans can get right up to the cars before the race.
Fans can get right up to the cars before the race.
Fans at the pre-race event can get right on the track at the Indianapolis Motor Speedway before the race.
Fans at the pre-race event took advantage of their opportunity to be on the track at the Indianapolis Motor Speedway.

 In 1909, some 3.2 million paving bricks were laid on top of the original Indianapolis Motor Speedway track. While modern technology has mercifully (for the drivers and their crews) evolved to include asphalt, a yard of original bricks remains at the finish line. The race winner and his or her team get to kiss the bricks as one of many Indy 500 traditions following the race, but fans took their opportunity to do likewise before the race as well.

Kissing the bricks, an Indy 500 tradition.
Kissing the bricks, an Indy 500 tradition.

Fans could also get close-up looks at the IndyCar vehicles themselves, including the tires (all of which carry the logo of the Indianapolis Motor Speedway) and the driver’s steering wheels, which are considerably more complex than the ones any fan drove to the track.

Each tire has the IMS logo on it.
Each tire has the IMS logo on it.
The steering wheel of an IndyCar has many options for the drivers. Cruise control is not one of them.
The steering wheel of an IndyCar has many options for the drivers. Cruise control is not one of them.

And while thousands took advantage of the pre-race festivities, there were a few famous names floating around as well. David Letterman, fresh off his retirement at CBS, was on hand to inspect the car that races for his team, a car that gave him a laugh when his crew revealed a caricature of himself on the side. Actor Patrick Dempsey was the honorary starter and had fun with the crowd below. Racing celebrities are also to be found. Motorsports legend Roger Penske, whose team would go on to win its 16th Indy 500, was in the pits inspecting each car before the race.

A retired David Letterman, who grew up in Indiana, was all smiles before the race.
A retired David Letterman, who grew up in Indiana, was all smiles before the race.
Letterman's team car featured a caricature of the late-night host.
Letterman’s team car featured a caricature of the late-night host.
Actor Patrick Dempsey, a racing enthusiast, was the honorary starter.
Actor Patrick Dempsey, a racing enthusiast, was the honorary starter.
Motorsports legend Roger Penske was inspecting his team's cars before the race.
Motorsports legend Roger Penske was inspecting his team’s cars before the race.

The pre-race official ceremonies did not disappoint either, with a salute to veterans for Memorial Day and the national anthem sung by former “American Idol” champion Jordin Sparks. Drivers were also introduced, with fans getting as close as they could with their phones to snap some images.

Jordin Sparks sang the national anthem.
Jordin Sparks sings the national anthem.
The pre-race flyover.
The pre-race flyover.
Fans used their phones to capture images of their favorite drivers before the race.
Fans used their phones to capture images of their favorite drivers before the race.

As for the race itself, it is a feast for the senses. Grandstands around the 2.5-mile track were filled for the 2015 race, as they are for most years. New video boards have helped some of those fans keep track of the action, which flies by at incomprehensible speeds. Many fans chose from a variety of ear protection, including some with radios that allowed them to tune into the communication among drivers, pit crews and overhead spotters that warn the drivers of dangers in front and behind.

Ear protection is a wise choice at the Indy 500.
Ear protection is a wise choice at the Indy 500.
The front straightaway at the Indianapolis Motor Speedway.
The front straightaway at the Indianapolis Motor Speedway.

Still others chose to spend the time in the massive infield at the speedway. The infield is so large, it could fit Vatican City, the Roman Colosseum, Churchill Downs, Yankee Stadium, the Rose Bowl and the entire Wimbledon campus inside the oval of the track. Many chose to pass away the day in the Snake Pit, a raucous area where the party never stops, or on a number of grass berms overlooking the track, including at least one that is family friendly with no alcohol.

DSC_0332DSC_0356The 2015 race was the fourth-closest in Indy 500 history. After 500 miles of racing, a mere 0.1046 of a second separated the top two positions. Juan Pablo Montoya—racing in only his third Indy 500 over a long motorsports career that has included stops in Formula One and NASCAR—claimed his second career victory at the race, just ahead of Will Power.

After 500 miles of racing, Juan Pablo Montoya just edged out Will Power to take the checkered flag.
After 500 miles of racing, Juan Pablo Montoya just edged out Will Power to take the checkered flag.

The experience of the race—and the opportunity for fans to interact across the city—underscore why the city is considered the racing capital of the world. Next year’s race will be the 100th running, and organizers have already begun thinking big. Improvements to the track are expected in the areas of seating, technology, gates and entryways, concession and restroom upgrades and new hospitality options.

DSC_0446But to truly experience the scope of the Indianapolis Motor Speedway, one has to get behind the wheel—or at least in the passenger seat—of a car whipping around the track. I had the chance to experience such a lap with 2013 Indy 500 winner Tony Kanaan the day before the race. I was gripping my video recorder so tight that I didn’t quite realize my finger had gotten in the way halfway through, but here’s a look anyway at what a lap around the track feels like.

 

Posted in: Perspectives

Post navigation

FIFA Officials Indicted on Corruption Charges
John Oros Appointed President of Greater Birmingham CVB

Subscribe to the Newsletter

Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.

sportstravel

The 2026 @usfigureskating Championships in St. Lou The 2026 @usfigureskating Championships in St. Louis, Missouri, attracted more than 91,500 spectators (the highest attendance since 2014) and generated $15.8 million in economic impact, nearly 25,000 hotel room nights and $944,000 in combined state and local sales tax revenue, winning Best Amateur Sports Event at the SportsTravel Awards. Brad Wachler, vice president of events for the St. Louis Sports Commission, and Bob Dunlop, vice president of events at U.S. Figure Skating, accepted the award at the TEAMS Conference & Expo. Check out our #SportsTravel Award winner spotlight at the link in bio.
🏆 The IRL Rugby League World Cup 2030 Men's and Wo 🏆 The IRL Rugby League World Cup 2030 Men's and Women's tournaments are coming to five cities across the United States and Pacific Islands. More details at the link in bio.
The first @usavolleyball Girls Junior Club Champio The first @usavolleyball Girls Junior Club Championship drove an estimated 13,000 attendees, 8,000 hotel room nights and more than 150 clubs from across the United States to Columbus, Ohio, winning Best New Sports Event at the SportsTravel Awards. Miranda Rivera, USA Volleyball senior manager of event strategy and growth, accepted the award at TEAMS Conference & Expo. Check out our SportsTravel Award winner spotlight at the link in bio.
Step inside Room 456 at the Toronto Marriott City Step inside Room 456 at the Toronto Marriott City Centre Hotel that is part of the Toronto Blue Jays’ home field at Rogers Centre — and is a baseball traveler’s dream room. In partnership with Rawlings, the room features amazing baseball touches throughout, including a bird’s eye view of home plate, an actual Rawlings Golden Glove Award, a baseball mitt chair, a nod to the Blue Jays’ start in 1977 made out of baseballs and so much more. One of the more unique hotel rooms a sports fan will ever spend the night. 

@marriottbonvoy @rawlingssg @bluejays
Seven countries are in the running for the 2036 Ol Seven countries are in the running for the 2036 Olympics 🔥 Plus, the CFP is going to 24 teams, LIV Golf is shutting down and Tampa is getting a big gymnastics win.

Here’s your week in SportsTravel. 🎥

👉 Get the full stories at the link in bio.

#ThisWeekInSportsTravel #SportsTravel #SportsTourism #Olympics2036 #CollegeFootball #CFP #LIVGolf #USAGymnastics #SportsBusiness #SportsEvents
The 2026 @fifaworldcup in North America proved to The 2026 @fifaworldcup in North America proved to be a dizzying success, making it the clear choice for Best Professional Sports Event at the SportsTravel Awards. @fifa set records for attendance at 6.8 million, while a total of 7.7 million visitors attended FanFests across North America. Check out our SportsTravel Award winner spotlight at the link in bio.
The seven contenders to host the 2036 Olympic Summ The seven contenders to host the 2036 Olympic Summer Games have been announced. 

Senior Editor Paul Stevens breaks down the pros and cons of each nation in the running at the link in our bio.
Last call! ⏰ We go live today at 2 p.m. ET! Runni Last call! ⏰ We go live today at 2 p.m. ET!

Running an Olympic sport championship means hosting thousands of athletes, coaches, officials and fans, and national governing bodies have learned a lot about what it takes to get it right.

Miranda Rivera of USA Volleyball and Christine Strong Simmons of USA Taekwondo are joining SportsTravel Managing Editor Ted Keith this afternoon to share what works, what doesn't and how to run events at the highest level.

There's still time to grab your spot at the link in bio.
The College Football Playoff is expanding, and con The College Football Playoff is expanding, and conference championships will be eliminated by 2027. What's to come in the CFP's future? We detail the news at the link in our bio.
What could happen when more College Football Playo What could happen when more College Football Playoff games come to campus? 🏈 SEC Commissioner Greg Sankey sat down with SportsTravel managing editor Ted Keith to talk CFP expansion and what on-campus games mean for host communities. Full comments at the link in bio.
The College Football Playoff is expanding to 24 te The College Football Playoff is expanding to 24 teams, and conference championship games are going away. SEC Commissioner Greg Sankey spoke with SportsTravel's Ted Keith at TEAMS '26 about what the SEC gains and loses. Read more at the link in our bio.
One day left to register! Join SportsTravel for o One day left to register!

Join SportsTravel for our upcoming webinar on Tuesday, November 10 at 2 p.m. ET, as Miranda Rivera from USA Volleyball and Christine Strong Simmons from USA Taekwondo share lessons from the big stage. We'll be talking about what works, what doesn't and how to deliver events at the highest level. 

Secure your spot at the link in our bio.
Estádio do Dragão is the home of @fcporto, one of Estádio do Dragão is the home of @fcporto, one of the storied football clubs of Portugal. Built in 2003, it is the club’s fourth home since it was founded in 1893 and seats 50,000. On a tour of the stadium, patrons can go inside the visitor’s locker room, which is covered in FC Porto images. If visiting teams tape over the imagery (and they do…) they still have to walk a hallway to the pitch with even more Porto imagery. The stadium also includes a museum dedicated to the deep history of one of Europe’s most successful and storied clubs.

#portugal #sportstravel #sportstourism
The Porto Marathon in Portugal began in 2004 and h The Porto Marathon in Portugal began in 2004 and has since grown to a festival of races attracting about 15,000 runners through the scenic city in the north of the country. This year’s race coincided with the European Running Business Conference, which brought together over 600 thought leaders in the endurance space for two days of seminars, including a panel that featured SportsTravel offering insight on sports-related travel.

#portomarathon #porto @europeanathletics
The U.S. Open Squash Championships lit up Philadel The U.S. Open Squash Championships lit up Philadelphia this week, and Managing Editor Ted Keith was there. Men's No. 1 seed Mostafa Asal of Egypt was a crowd favorite at the Arlen Specter U.S. Squash Center, and the event took place less than two years before squash makes its Olympic debut.

#sportstravel
#sportstourism
@ussquash
"We're not scared of the work. We're not scared of "We're not scared of the work. We're not scared of the hours. We're not scared of the 3 a.m., 6 a.m. games. The staff was very excited about the opportunity to do it, so we looked at it and went full steam ahead,” said Rock Hill Sports and Event Center's Brian Jones. 

City of Rock Hill, SC, hosted six games for the @fieldof68 college basketball tip-off marathon that started at 12:01 a.m. on a Monday. Read all about the event at the link in our bio. 

@visityorkcountysc #CollegeBasketball #F68OpeningDayMarathon
National governing bodies host thousands of athlet National governing bodies host thousands of athletes, coaches, officials and fans for Olympic sport championships each year — and leaders have learned plenty of lessons along the way.

Join SportsTravel on Tuesday, November 10 at 2 p.m. ET as Miranda Rivera of USA Volleyball and Christine Strong Simmons of USA Taekwondo share their insights on what works, what doesn’t and how to run events at the highest level. 

Register for the webinar at the link in our bio.
Hundreds of youth soccer teams take the field acro Hundreds of youth soccer teams take the field across Greater Raleigh each year for the visitRaleigh.com Showcase Series, the region’s largest annual youth sporting event. Its continued success is powered by a long-standing partnership between the Greater Raleigh Sports Alliance, North Carolina FC Youth and WRAL Soccer Park, along with the venues, hotels and local resources that help an event of this scale come together. It’s just one example of how the Greater Raleigh Sports Alliance (@raleighncsports) is full of ideas for elevating your events. 
 
#ShowcaseSeries #YouthSoccer #GreaterRaleighSportsAlliance #Sponsored
The Northstar Meetings Group announced the winners The Northstar Meetings Group announced the winners of the 2026 SportsTravel Awards during the TEAMS ’26 Conference & Expo in Birmingham, Alabama, on Wednesday, honoring the best events, new venue and host city in the sports-event industry. Get to know this year's winners at the link in our bio. #TEAMSconference
We’re heading to Birmingham for the TEAMS Conferen We’re heading to Birmingham for the TEAMS Conference & Expo next week! Hear from thought leaders in college sports and the World Cup, welcome Olympic and Paralympic stars and learn from industry heavyweights. Get your preview at the link in our bio.

#TEAMSconference #SportsTravel #INBirmingham
Follow on Instagram

Recent Podcasts

SportsTravel Podcast: Insights and Expert Analysis

SportsTravel Podcast: Insights and Expert Analysis

SportsTravel Podcast: Rachael DeCecco on the Women’s Lacrosse League’s Inaugural Season

SportsTravel Podcast: Rachael DeCecco on the Women’s Lacrosse League’s Inaugural Season

Posted: October 13, 2026
SportsTravel Podcast: Sheila Brennan Nee on Building Maine Sports Tourism

SportsTravel Podcast: Sheila Brennan Nee on Building Maine Sports Tourism

Posted: September 11, 2026
SportsTravel Podcast: Andrew Kurka Defines True Grit

SportsTravel Podcast: Andrew Kurka Defines True Grit

Posted: August 4, 2026
Sports Travel Magazine

About Us

Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

  • Subscribe to E-Newsletter
  • Contact Us
  • Advertise With Us
  • Sponsored Content
  • Privacy
  • Terms
  • Do Not Sell or Share My Data
  • Statement of Editorial Independence

NORTHSTAR TRAVEL MEDIA SITES

  • Norhtstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions Asia
  • Incentive
  • Meetings & Incentive Travel (M&IT)
  • Association Meetings International (AMI)
  • Retail Travel
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • See All Northstar Brands

INDUSTRY PARTNERS

Sports ETA

Destinations International
Northstar Travel Media LLC Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
scroll to top