Skip to content
Toggle menu
SportsTravel SportsTravel

The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.

Primary Menu
  • News
    • Hosts & Suppliers
    • Recently Awarded
    • Sports Organizations
    • Sports Venues
    • Sponsors & Media
  • IN DEPTH
    • Main Feature
    • On Assignment
    • Perspectives
    • Technology in Sports
    • Research
  • Podcasts
  • Sports
    • College Basketball
    • College Football
    • Major League Baseball
    • National Governing Body
    • NBA
    • NFL
    • NHL
    • Pickleball
    • Olympic Sports
    • Soccer
    • Women’s Sports
    • Youth Sports
  • Esports
    • Esports News
    • Esports Guide
    • EsportsTravel Summit
  • Resources
    • Bid Bowl
    • Partner Spotlight
    • Downloadable Guides
    • Webinar
    • Videos
      • Sideline Chat
    • Media Kit
    • Digital Edition
  • Subscribe
    • Subscribe to E-Newsletter
  • EVENTS
    • TEAMS CONFERENCE & EXPO
    • USOPC SportsLink
    • TEAMS Europe
    • SportsTravel Leadership Forum
    • EsportsTravel Summit
    • SportsTravel Road Trip
  • Facebook
  • Twitter
  • Linkedin
  • Instagram


Home > Perspectives >
Posted On : May 27, 2015 By : Staff
Gewirtz-Headhsot-web_ret–1

Indy 500 Takes Over Indianapolis

 

There are few destinations fortunate enough to have a sporting event that attracts roughly 300,000 people in one day, let alone one that is synonymous with the city name itself. But the Indy 500 is unlike most other sporting events, and its presence throughout Indianapolis over Memorial Day weekend and beyond was ubiquitous. Visitors in town for the race, which had its 99th running on May 24, had plenty of opportunities to take in some automotive history both on and off the track.

Sponsored Content

One example was at the Indianapolis Museum of Art, which is featuring a “Dream Cars: Innovative Design, Visionary Ideas” exhibit from May 3 through August 23 to coincide with the race. The exhibit features 17 concept cars dating back to the early 1930s, including some of the rarest automobiles known to exist. In a nice touch, audio tours of the exhibit are available in greater detail for adults but also simpler detail for children. The Indianapolis Children’s Museum has also been taking advantage of the opportunity to attract visitors, hosting a Hot Wheels exhibit from May 9 to August 16 that allows families to test their tire-changing skills at a Family Pit Stop Challenge, among other features.

1935 Bugatti
1935 Bugatti at the Indianapolis Museum of Art.
IMG_9087
1947 Norman Timbs Special at the Indianapolis Museum of Art.

On the Saturday before the race, the IPL 500 Festival Parade wound its way through downtown Indianapolis featuring athletes such as Nastia Liukin, the 2008 Olympic all-around champion. The gymnastics tie-in was due in part to the P&G Gymnastics Championships, a USA Gymnastics event that will be staged in Indianapolis August 13–16, making for a nice cross-promotion among events in the city.

Gymnast Nastia Liukin was one of several VIPs at the Indy 500 parade.
Gymnast Nastia Liukin was one of several VIPs at the Indy 500 parade.

Floats of all kinds greeted parade goers. Many of the floats and entries, of course, included racing themes. In some cases, pop culture references like “Star Wars” were enough to gain entry. The parade has been a fixture in Indianapolis since 1957.

DSC_0154

DSC_00721DSC_0187

The drivers themselves got some time off behind the wheel, with each sitting on the back of a Corvette along with a guest or guests of their choosing. In some cases, that meant their families. In others, it was wives or girlfriends. And in at least one case, one driver brought his dog. Regardless of their guest, the drivers seemed quite relaxed considering the competition that was to greet them on Sunday.

2015 Indy 500 winner Juan Pablo Montoya and his daughter joke around during the parade before the race.
2015 Indy 500 winner Juan Pablo Montoya and his daughter joked around during the parade before the race.

As for race day itself, the largest single-day sporting event in the world felt like it when it came to traffic on the roads leading up to the Indianapolis Motor Speedway. But in a certain irony outside a venue that has become iconic for its four left-hand turns, those same rules didn’t always apply on the nearby streets.

Outside the Indianapolis Motor Speedway there are no left turns. Inside? Only left turns.
Outside the Indianapolis Motor Speedway there are no left turns. Inside? Only left turns.

Inside, fans with pre-race tickets had remarkable access to the drivers and their teams before the race. Fans could walk around the team garages as they prepared for the race, but had to be careful not to be run over by moving cars or to fall into any number of tire stacks along the way. In fact, there were more than a few reminders of how fast the cars go when they start, underscoring the need for fans to find their seats once the real action begins.
DSC_0020DSC_0027DSC_0028

Once the cars had moved on to the track, fans also had access to the front straightaway where IndyCars would later be traveling at upwards of 230 mph. That included views of the speedway’s iconic pagoda and recently renovated pylon. They could also get close-up views of the Borg-Warner Trophy that goes to the winner.

The pagoda near the finish line at the Indianapolis Motor Speedway.
The pagoda near the finish line at the Indianapolis Motor Speedway.
The recently renovated pylon to keep track of which driver is in what position.
The recently renovated pylon to keep track of which driver is in what position.
The Borg-Warner Trophy awarded to the winner of the Indy 500.
The Borg-Warner Trophy awarded to the winner of the Indy 500.
Fans can get right up to the cars before the race.
Fans can get right up to the cars before the race.
Fans at the pre-race event can get right on the track at the Indianapolis Motor Speedway before the race.
Fans at the pre-race event took advantage of their opportunity to be on the track at the Indianapolis Motor Speedway.

 In 1909, some 3.2 million paving bricks were laid on top of the original Indianapolis Motor Speedway track. While modern technology has mercifully (for the drivers and their crews) evolved to include asphalt, a yard of original bricks remains at the finish line. The race winner and his or her team get to kiss the bricks as one of many Indy 500 traditions following the race, but fans took their opportunity to do likewise before the race as well.

Kissing the bricks, an Indy 500 tradition.
Kissing the bricks, an Indy 500 tradition.

Fans could also get close-up looks at the IndyCar vehicles themselves, including the tires (all of which carry the logo of the Indianapolis Motor Speedway) and the driver’s steering wheels, which are considerably more complex than the ones any fan drove to the track.

Each tire has the IMS logo on it.
Each tire has the IMS logo on it.
The steering wheel of an IndyCar has many options for the drivers. Cruise control is not one of them.
The steering wheel of an IndyCar has many options for the drivers. Cruise control is not one of them.

And while thousands took advantage of the pre-race festivities, there were a few famous names floating around as well. David Letterman, fresh off his retirement at CBS, was on hand to inspect the car that races for his team, a car that gave him a laugh when his crew revealed a caricature of himself on the side. Actor Patrick Dempsey was the honorary starter and had fun with the crowd below. Racing celebrities are also to be found. Motorsports legend Roger Penske, whose team would go on to win its 16th Indy 500, was in the pits inspecting each car before the race.

A retired David Letterman, who grew up in Indiana, was all smiles before the race.
A retired David Letterman, who grew up in Indiana, was all smiles before the race.
Letterman's team car featured a caricature of the late-night host.
Letterman’s team car featured a caricature of the late-night host.
Actor Patrick Dempsey, a racing enthusiast, was the honorary starter.
Actor Patrick Dempsey, a racing enthusiast, was the honorary starter.
Motorsports legend Roger Penske was inspecting his team's cars before the race.
Motorsports legend Roger Penske was inspecting his team’s cars before the race.

The pre-race official ceremonies did not disappoint either, with a salute to veterans for Memorial Day and the national anthem sung by former “American Idol” champion Jordin Sparks. Drivers were also introduced, with fans getting as close as they could with their phones to snap some images.

Jordin Sparks sang the national anthem.
Jordin Sparks sings the national anthem.
The pre-race flyover.
The pre-race flyover.
Fans used their phones to capture images of their favorite drivers before the race.
Fans used their phones to capture images of their favorite drivers before the race.

As for the race itself, it is a feast for the senses. Grandstands around the 2.5-mile track were filled for the 2015 race, as they are for most years. New video boards have helped some of those fans keep track of the action, which flies by at incomprehensible speeds. Many fans chose from a variety of ear protection, including some with radios that allowed them to tune into the communication among drivers, pit crews and overhead spotters that warn the drivers of dangers in front and behind.

Ear protection is a wise choice at the Indy 500.
Ear protection is a wise choice at the Indy 500.
The front straightaway at the Indianapolis Motor Speedway.
The front straightaway at the Indianapolis Motor Speedway.

Still others chose to spend the time in the massive infield at the speedway. The infield is so large, it could fit Vatican City, the Roman Colosseum, Churchill Downs, Yankee Stadium, the Rose Bowl and the entire Wimbledon campus inside the oval of the track. Many chose to pass away the day in the Snake Pit, a raucous area where the party never stops, or on a number of grass berms overlooking the track, including at least one that is family friendly with no alcohol.

DSC_0332DSC_0356The 2015 race was the fourth-closest in Indy 500 history. After 500 miles of racing, a mere 0.1046 of a second separated the top two positions. Juan Pablo Montoya—racing in only his third Indy 500 over a long motorsports career that has included stops in Formula One and NASCAR—claimed his second career victory at the race, just ahead of Will Power.

After 500 miles of racing, Juan Pablo Montoya just edged out Will Power to take the checkered flag.
After 500 miles of racing, Juan Pablo Montoya just edged out Will Power to take the checkered flag.

The experience of the race—and the opportunity for fans to interact across the city—underscore why the city is considered the racing capital of the world. Next year’s race will be the 100th running, and organizers have already begun thinking big. Improvements to the track are expected in the areas of seating, technology, gates and entryways, concession and restroom upgrades and new hospitality options.

DSC_0446But to truly experience the scope of the Indianapolis Motor Speedway, one has to get behind the wheel—or at least in the passenger seat—of a car whipping around the track. I had the chance to experience such a lap with 2013 Indy 500 winner Tony Kanaan the day before the race. I was gripping my video recorder so tight that I didn’t quite realize my finger had gotten in the way halfway through, but here’s a look anyway at what a lap around the track feels like.

 

Posted in: Perspectives

Post navigation

John Oros Appointed President of Greater Birmingham CVB
FIFA Officials Indicted on Corruption Charges

Poll

Subscribe to the Newsletter

Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.

sportstravel

🚨🏆 TODAY IS THE LAST DAY TO VOTE! 🏆🚨 The 2026 Spor 🚨🏆 TODAY IS THE LAST DAY TO VOTE! 🏆🚨
The 2026 SportsTravel Awards voting deadline has arrived!
From the Best Amateur Sports Event to the Best Sports Host City, incredible nominees across six categories are waiting for your vote.
🏆 Best Amateur Sports Event
🏆 Best Collegiate Sports Event
🏆 Best Professional Sports Event
🏆 Best New Sports Event
🏆 Best New or Renovated Sports Venue
🏆 Best Sports Host City
Have you made your picks?
⏰ Voting closes TODAY, August 28.
🗳️ Cast your final votes now!
👉 https://bit.ly/3ssMdcm
#SportsTravelAwards #SportsTravel #SportsEvents
🌎🏆 TOMORROW IS THE DEADLINE! Which destination des 🌎🏆 TOMORROW IS THE DEADLINE!
Which destination deserves to be named BEST SPORTS HOST CITY?
From coast to coast, these destinations have welcomed sporting events and demonstrated what it takes to be a great sports host.
📍 Hattiesburg, Mississippi
 📍 Houston, Texas
 📍 Miami, Florida
 📍 Monroe-West Monroe, Louisiana
 📍 Philadelphia, Pennsylvania
 📍 Phoenix, Arizona
 📍 Virginia Beach, Virginia
Now it’s your turn to choose!
⏰ Voting closes TOMORROW, August 28.
🗳️ Make your voice heard and cast your vote today!
👉 https://lnkd.in/eq8-3qQ
#SportsTravelAwards #SportsTravel #SportsDestinations #SportsEvents
The inaugural @sumochampionshipleague season is co The inaugural @sumochampionshipleague season is coming soon. SCL will host its first three events in cities across the United States, beginning with an October 10 event at the @hebcenter in @visitaustintx. Read more at the link in our bio. 

#SumoChampionshipLeague #sumowrestling #SportsTravel #sumo #austintx
Corinth, Mississippi, a town of 14,000 people, is Corinth, Mississippi, a town of 14,000 people, is gearing up for a new race: the Chick-fil-A Corinth Half Marathon.

What makes Corinth a destination for runners? Read more from Visit Corinth executive director Christy Burns and race organizer & Chick-fil-A Corinth owner–operator David Rogers on how it came together — and why runners should visit this November at the link in our bio. 

#EnjoyCorinth #Running #SportsTravel #InstaRunners #CorinthMS
🏟️ JUST 2 DAYS LEFT TO VOTE! New and renovated ven 🏟️ JUST 2 DAYS LEFT TO VOTE!
New and renovated venues are changing the way fans and athletes experience sporting events. Which one deserves to be named BEST NEW OR RENOVATED SPORTS VENUE?
🏟️ The Course Spokane Valley — Spokane Valley, WA
🏟️ DCU Center — Worcester, MA
🏟️ GE Vernova Park — Greenville, SC
🎾 Lindner Family Tennis Center — Cincinnati, OH
🏟️ Nu Stadium at Miami Freedom Park — Miami, FL
🏟️ Western Sports Park — Davis County, UT
Take a look at the nominees, pick your favorite and make your vote count!
🚨 Voting closes August 28.
👉 https://bit.ly/3ssMdcm
#SportsTravelAwards #SportsTravel #SportsVenues #SportsEvents
🆕🏆 3 DAYS LEFT TO VOTE! New events are bringing fr 🆕🏆 3 DAYS LEFT TO VOTE!
New events are bringing fresh energy and new opportunities to the sports-event industry. Which one deserves the title of BEST NEW SPORTS EVENT?
 👏 2026 Florida Cup (Calisthenics) — Hudson, FL
 👏 2026 Ironman 70.3 Dallas-Little Elm — Little Elm, TX
 👏 2026 NASCAR San Diego Weekend — San Diego, CA
 👏 2026 National Collegiate Women’s Wrestling Championships — Coralville, IA
 👏 2026 USA Volleyball Girls Junior Club Championship — Columbus, OH
 👏 2026 Rothrock by UTMB — Happy Valley, PA
Which one gets your vote?
⏰ Just 3 days left! Voting closes August 28.
👉 https://lnkd.in/eq8-3qQ
#SportsTravelAwards #SportsTravel #SportsEvents
🚨 4 DAYS LEFT TO VOTE! 🚨 Six major sporting events 🚨 4 DAYS LEFT TO VOTE! 🚨
Six major sporting events. One SportsTravel Award.
Who deserves to be named BEST PROFESSIONAL SPORTS EVENT?
🏆 2025 The ANNIKA Driven by Gainbridge — Belleair, FL The ANNIKA driven by Gainbridge at Pelican
 ⚽ 2026 FIFA World Cup — Various Locations FIFA World Cup 2026™ - Canada, Mexico and the United States
 🏈 2026 NFL Draft — Pittsburgh, PA National Football League (NFL)
 🏒 2026 NHL Stadium Series Game — Tampa, FL National Hockey League (NHL)
 ⛷️ 2026 Olympic Winter Games — Milan Cortina, Italy International Olympic Committee – IOC
 ⚾ 2026 World Baseball Classic — Houston, Miami & San Juan
These events represent some of the biggest moments in sports. Now it’s your turn to choose the best.
⏰ Voting closes August 28.
👉 https://lnkd.in/eq8-3qQ
#SportsTravelAwards #SportsTravel #SportsEvents
🏆 ONE WEEK LEFT TO VOTE! College sports bring some 🏆 ONE WEEK LEFT TO VOTE!
College sports bring some of the biggest energy in the industry. Now, which event deserves to be named Best Collegiate Sports Event?
🏀 2025 NCAA Division I Men’s Soccer Championship — Cary, NC
🏐 2025 NCAA Division I Women’s Volleyball Championship — Kansas City, MO
🏀 2026 Air Force Reserve Big South Basketball Championships — Johnson City, TN
🏐 2026 Allstate SEC Volleyball Tournament — Savannah, GA
📣 2026 NCA/NDA College Nationals — Daytona Beach, FL
🏀 2026 NCAA Men’s Final Four — Indianapolis, IN
One week remains to make your pick and recognize an event that deserves to be celebrated!
🗳️ Vote by August 28: bit.ly/3ssMdcm
#SportsTravelAwards #SportsTravel #CollegeSports #SportsEvents
🏆 Who deserves to be named the Best Amateur Sports 🏆 Who deserves to be named the Best Amateur Sports Event?
The nominees are in, and now it’s up to YOU to decide!

👏 2025 National Senior Games — Des Moines, IA National Senior Games 
👏 2025 USA Taekwondo National Championships — Ontario, CA USA Taekwondo 
👏 2025 U.S. Bowling Congress Open Championships — Baton Rouge, LA The Sport of Bowling – USBC
👏 2025 World ParaVolley Sitting Volleyball World Cup — Fort Wayne, IN World ParaVolley 
👏 2026 U.S. Figure Skating Championships — St. Louis, MO U.S. Figure Skating 
👏 2026 World Ninja League Championships — Greensboro, NC World Ninja League 
Which event stands out to you? Show your favorite some love and cast your vote! 🗳️

⏰ Voting closes August 28.
👉 https://www.teamsconference.com/sportstravel-awards
#SportsTravelAwards #SportsTravel #SportsEvents
Special thanks to @discoverpuertorico for having S Special thanks to @discoverpuertorico for having SportsTravel at the Rockies-Dodgers game at Coors Field on a night dedicated to travel to Puerto Rico. Did you know there’s a direct flight on @united from Denver to San Juan? And it was a big night not only for Shohei Ohtani, who homered once again against Colorado, but for Willi Castro, the Rockies’ Puerto Rican third baseman, who had a homer and scored three runs on one of his biggest nights of the season. Thank you to Sports Tourism Director Carlos Deliz and CEO Jorge Perez for your incredible hospitality!

@willic001 #sportstravel #sportstourism @rockies @dodgers
Whether you’re planning a tournament, championship Whether you’re planning a tournament, championship, or multi-sport event, Atlantic City, New Jersey’s vibrant coastal backdrop is ready to deliver. With 1.8 million square feet of event space, a five-mile iconic Boardwalk, and unmatched oceanfront views, the game is just beginning in Atlantic City. 🏆 🌊

#PlayACSports #Sponsored
@playacsports @visit_atlanticcity
Whether you’re planning a tournament, championship Whether you’re planning a tournament, championship, or multi-sport event, Atlantic City, New Jersey’s vibrant coastal backdrop is ready to deliver. With 1.8 million square feet of event space, a five-mile iconic Boardwalk, and unmatched oceanfront views, the game is just beginning in Atlantic City. 🏆 🌊
 
#PlayACSports #Sponsored
@playacsports @visit_atlanticcity
Lincoln, Nebraska, is well-known as the home of th Lincoln, Nebraska, is well-known as the home of the University of Nebraska Cornhuskers' football and volleyball teams. But the state capital has much more to offer all year long. 

Head over to the Museum of American Speed to find more than 400 vehicles that tell the story of cars and racing in the United States. Stop in at the Nebraska High School Sports Hall of Fame and take in, among other attractions, the jersey worn by eventual Heisman Trophy winner Eric Crouch; go spelunking at Robber's Cave; and — if you can get a reservation — sample The Portico, the restaurant that gives new meaning to the term "home-cooked meal."

In late July, the city showed how versatile a sports destination it is by hosting two very different events simultaneously: the National High School Finals Rodeo and the USA Archery JOAD Target Nationals and U.S. Open. 

@lincolnnebraskausa @usaarchery @chefkevinshinn @unlincoln 

#sportstravel
#sportstourism
The SportsTravel Awards are back! The ballot is se The SportsTravel Awards are back! The ballot is set, and now it’s time to vote. Let us know your picks for the best events, venues and host cities from a group of strong nominees. Voting is open through August 28 and winners will be announced at TEAMS ’26 in Birmingham, October 26–29.

https://www.teamsconference.com/sportstravel-awards
Paddlers from 50 countries competed last week in t Paddlers from 50 countries competed last week in the 2026 International Canoe Federation Canoe Slalom World Championships at the same venue – @riversportokc – set to host Olympic canoe and kayak events in 2028. Spain’s Miguel Trave won the overall men’s title for canoe slalom at Riversport, while Czechia’s Tereza Kneblova won the women’s canoe title. In kayak competition, Czechia’s Jakub Krejci won the men’s crown and Australia’s Jessica Fox won the women’s. Opened in 2006, Riversport OKC holds up to 9 million gallons of water and cycles 492,000 gallons per minute through its pumps.

Photos by @krishudsonphoto 

@visitokc
Looking for a destination built to host sports? Th Looking for a destination built to host sports? The NJ Meadowlands offers premier venues including MetLife Stadium, Meadowlands Racetrack, Big SNOW, American Dream, RPM Raceway, and more. With 15,000+ hotel rooms, exceptional accessibility, and a location just minutes from New York City, it's the ideal destination for championships, tournaments, training camps, and unforgettable sporting events of every size.
 
#MeadowlandsLive #SportsTourism #NewJersey #Meadowlands #MeadowlandsNJ
 
@americandream @metlifestadiumevents @visit_nj @mlivecvb @meadowlandsracetrack
Instagram post 17971740503917964 Instagram post 17971740503917964
The @xgames brought its first Summer Championship The @xgames brought its first Summer Championship to New Orleans and the @caesarssuperdome, and the city was ready. Approximately 10,000 fans per day attended the three-day event, which included a fan fest in Champions Square and two nights of concerts at Smoothie King Center. XC New York took home the inaugural title while 15-year-old vert skater Mizuho Hasegawa won MVP honors.
Looking for a destination built to host sports? Th Looking for a destination built to host sports? The NJ Meadowlands offers premier venues including MetLife Stadium, Meadowlands Racetrack, Big SNOW, American Dream, RPM Raceway, and more. With 15,000+ hotel rooms, exceptional accessibility, and a location minutes from New York City, it's the ideal destination for championships, tournaments, training camps, and unforgettable sporting events of every size. #sponsored

#MeadowlandsLive #SportsTourism #NewJersey #Meadowlands #MeadowlandsNJ

@americandream @metlifestadiumevents @visit_nj @mlivecvb @meadowlandsracetrack
Sponsored: 3 Days In ... the Meadowlands. Northern Sponsored: 3 Days In ... the Meadowlands. Northern New Jersey is where adrenaline, nature and ezcitement collide. Check out this three-day guide to the area, from mornings on the slopes to meals with the knights of yesteryear to evenings at MetLife Stadium catching the biggest names in sports and entertainment. 

Sponsored by @mlivecvb
Follow on Instagram

Recent Podcasts

SportsTravel Podcast: Insights and Expert Analysis

SportsTravel Podcast: Insights and Expert Analysis

SportsTravel Podcast: Sheila Brennan Nee on Building Maine Sports Tourism

SportsTravel Podcast: Sheila Brennan Nee on Building Maine Sports Tourism

Posted: September 11, 2026
SportsTravel Podcast: Andrew Kurka Defines True Grit

SportsTravel Podcast: Andrew Kurka Defines True Grit

Posted: August 4, 2026
SportsTravel Editors: The Legacy of the 2026 FIFA World Cup

SportsTravel Editors: The Legacy of the 2026 FIFA World Cup

Posted: June 12, 2026
Sports Travel Magazine

About Us

Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

  • Subscribe to E-Newsletter
  • Contact Us
  • Advertise With Us
  • Sponsored Content
  • Privacy
  • Terms
  • Do Not Sell or Share My Data
  • Statement of Editorial Independence

NORTHSTAR TRAVEL MEDIA SITES

  • Norhtstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions Asia
  • Incentive
  • Meetings & Incentive Travel (M&IT)
  • Association Meetings International (AMI)
  • Retail Travel
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • See All Northstar Brands

INDUSTRY PARTNERS

Sports ETA

Destinations International
Northstar Travel Media LLC Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
scroll to top