Skip to content
Toggle menu
SportsTravel SportsTravel

Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events

Primary Menu
  • News
    • Hosts & Suppliers
    • Recently Awarded
    • Sports Organizations
    • Sports Venues
    • Sponsors & Media
  • IN DEPTH
    • Feature Story
    • On Assignment
    • Perspectives
    • Technology in Sports
  • Podcasts
  • Sports
    • CATEGORY
      • Amateur Sports
      • Youth Sports
      • Collegiate Sports
      • Professional Sports
      • Olympic Sports
      • Paralympic Sports
      • National Governing Body
      • Adaptive Sports
      • Sustainability
      • Water Sports
      • Winter Sports
      • Women’s Sports
    • INDIVIDUAL SPORTS
      • Baseball
      • Basketball
      • Bowling
      • Cycling
      • Football
      • Golf
      • Gymnastics
      • Hockey
      • Lacrosse
      • Motorsports
      • Pickleball
      • Rugby
      • Running
      • Soccer
      • Softball
      • Swimming
      • Tennis
      • Track & Field
      • Triathlon
      • Volleyball
      • Wrestling
  • Esports
    • Esports News
    • Esports Guide
    • EsportsTravel Summit
  • Resources
    • Bid Bowl
      • Bid Bowl Listings
      • Submission Form
        • About Bid Bowl
    • Destination Spotlight
    • Destination Guides
    • Downloadable Guides
    • Venue Guides
    • Media Kit
      • Media Kit
      • 2022 Editorial Calendar
    • Digital Edition
  • Subscribe
    • Subscribe to E-Newsletter
  • EVENTS
    • TEAMS CONFERENCE & EXPO
    • EsportsTravel Summit
    • SportsTravel Road Trip
  • Facebook
  • Twitter
  • Linkedin
  • Instagram


Home > Perspectives >
Posted On : January 11, 2016 By : Staff
ST_Headshots_Casey

ST_Blog_emailHeader_Casey

New CEIR Digital Toolkit Report Focuses on

Exhibitor Offerings

Today, the Center for Exhibition Industry Research (CEIR) announced the release of the second report of the popular new series, the CEIR Digital Toolkit. The second report in this series is Focus Report on Exhibitor Offerings and it documents the digital essentials that maximize the attendee experience during their business-to-business exhibition journey.

Exhibitors are faced with a myriad of digital solutions to use throughout the event lifecycle to connect and engage with attendees. Businesses are forced to make best guess choices with their limited resources. Which digital tactics are essential to use and which are best ignored? This report provides help as it offers a comprehensive overview of digital tactics that attendees value and expect during their attendee journey and compares these preferences to what exhibitors use. This report reveals where exhibitor offerings align with attendee preferences and where they miss the mark. It is a practical resource for benchmarking and prioritizing digital efforts.

CEIR President and CEO Brian Casey, CEM notes, “We are pleased to offer the second report in this series. This particular report is a ‘must have’ resource for exhibitors. It provides a framework to help exhibitors position their digital tactics to align with what attendees want and ultimately to maximize their exhibit success.”

Key findings from this focus report:

  • A digital multichannel mix is a must to reach and attract attendees to a booth. Attendees rely on more digital tactics than the majority of exhibitors use in their pre-event marketing efforts.
  • Exhibitors are wise to assure their offerings are well positioned on an exhibition’s website as most attendees engage in pre-planning. A minimum requirement is to be on the searchable product directory though results suggest other interactive features are more effective in driving booth traffic.
  • In assessing what drives booth traffic, exhibitors need to understand their power. Attendees respond to their marketing overtures: exhibitor emails among other digital tactics.
  • Additionally, exhibitors are wise to assure they are well positioned on an exhibition’s mobile app. Forty-four percent of attendees download an exhibition’s mobile app.
  • Exhibitors are doing an adequate job in-booth in delivering digital tactics that align with attendee preferences, though there is room for enhancing attendee satisfaction.
  • Exhibitor methods for analyzing the performance of in-booth digital tactics is low tech for a majority of exhibitors; done post-event, precluding the ability to react and adjust efforts in real-time.
  • Exhibitor post-event communication methods are aligned adequately with attendee preferences, email in particular. Despite this alignment, except for email and phone follow-up, results suggest exhibitors are struggling with how to maximize attendee engagement for many other tactics.

The full report provides detailed insights on each topic area. It also offers interesting results relating to the extent of use of attendee tracking technology and attendee attitudes about the use of this technology on an exhibition floor. Furthermore, the report also details unique attendee preferences by age, gender, industry sector, role in purchasing decisions, organizational size, frequency of attending exhibitions and distance traveled to attend.

Two additional reports from this series will be released soon:

  • Focus Report on Exhibition Organizer Onsite and Post-event Offerings – This report will compare attendee preferences to exhibition organizer digital offerings during an attendee’s journey on-premise and post-event, including a detailed look at an exhibition’s mobile app, other on-premise digital offerings and post-event communications.
  • Focus Report on Attendee Technology Profile – This report will summarize attendee attitudes towards technology, mobile app habits, digital device preferences for business use in general as well as when attending business-to-business exhibitions.

BACKGROUND ON METHODOLOGY

This study involves research from the vantage point of attendees, exhibitors and exhibition organizers. Online survey research was conducted in the summer of 2015. A nationally representative sample of 421 business-to-business exhibition attendees was generated using ResearchNow’s online business panel. Qualified executives at organizations that run or manage business-to-business exhibitions, belonging to IAEE, SISO and PCMA were invited to participate in the organizer study, generating a sample of 194 executives. For the brand marketer perspective, sample from Exhibitracs and Global Experience Specialists was used, to which a total of 186 qualified executives responded.

Special recognition and thanks goes out to Global Experience Specialists (GES) and Feathr for their financial contributions to this study.

Click here to download 2016 Digital Toolkit to Enhance the Attendee Experience, Focus Report on Exhibitor Offerings

The first report released from this study in January was 2016 Digital Toolkit to Enhance the Attendee Experience, Focus Report on Pre-event Communications and Registration Offerings which is downloadable here.

About CEIR
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

###

Media Inquiries:
Mary Tucker
+1(972) 687-9226
mtucker@ceir.org

Share this:

  • Twitter
  • Facebook
  • Print
  • LinkedIn
  • Reddit
  • Email
Posted in: PerspectivesTagged : CEIR,New CEIR Digital Toolkit Report Focuses on Exhibitor Offerings,SportsTravel Magazine

Post navigation

Previous Post
NFL Approves Plan to Move Rams To Los Angeles

Follow us on Twitter

My Tweets

sportstravel

The latest SportsTravel Podcast is a talk with Aja The latest SportsTravel Podcast is a talk with Ajay Nwosu, the CEO of USA Teqball, on the emerging sport, its Olympic dreams and his own introduction to the activity that combines soccer and table tennis. Learn more about a sport with big ambitions for the world stage.

To listen, visit SportsTravelMagazine.com or subscribe on all major podcast platforms.

And special thanks to @myrtlebeachconventioncenter for sponsoring this episode!

@teqballusnf @teqball #teqball #podcast #sportspidcast #olympics #sports #emergingsports
SportsTravel was on location today in Atlanta at t SportsTravel was on location today in Atlanta at the Collegiate Esports Commissioners Cup, presented by Collegiate Sports Management Group, EsportsU and Skillshot Media at the Gateway Center Arena in Atlanta. More than 400 collegiate players from all over the country competed with more than 2,000 attendees. #CECCAtlanta2022 #esportsindustry
SportsTravel is on location for the #NCAA beach vo SportsTravel is on location for the #NCAA beach volleyball championships in Gulf Shores, Alabama. @gsob_sportsandevents is a partnership among Gulf Shores & Orange Beach Tourism (GSOBT), the Coastal Alabama Business Chamber, Gulf State Park and the cities of Gulf Shores and Orange Beach. In 2007, the organization became a department within GSOBT. In this role, the GSOB Sports & Events – along with assistance from both cities – works to bring quality athletic and leisure events to Alabama’s Gulf Coast. 

#GSOBsports
#GSOBsportsandevents
#GulfShores
#orangebeach
Our latest SportsTravel Podcast is a great chat wi Our latest SportsTravel Podcast is a great chat with Scott Howson, president of @theahl about how the hockey league survived the pandemic and what competition and events look like on the other side. We also explore his journey from player to executive.

To listen, visit SportsTravelMagazine.com or subscribe on all major platforms.

#podcast #sportspodcast #hockey #hockeypodcast #AHL #sports #sportsbiz #sportsbusiness
SportsTravel is celebrating its 25th anniversary o SportsTravel is celebrating its 25th anniversary of issue one this year. We recently caught up on the SportsTravel Podcast with magazine founder Tim Schneider to talk about the origin of the publication, what those early days were like and where the industry is headed next.

To listen, visit SportsTravelMagazine.com or subscribe on all major podcast platforms.

And special thanks to @myrtlebeachconventioncenter for sponsoring this episode!

#podcast #sportspodcast #sports #sportstourism #sportstravel #magazine #magazineindustry #sportsbusiness #sportsbiz
The latest SportsTravel Podcast is a conversation The latest SportsTravel Podcast is a conversation with @julius_journeys of @marriotthotels on the company’s @ncaa sponsorship and activation at the recent Women’s Final Four in Minneapolis. We also delve into his take on how sports have helped the travel industry recover. 

Take a listen at SportsTravelMagazine.com or subscribe on all major podcast platforms.

#podcast #sportspodcast #hotelindustry #sportssponsorship #basketball #womensbasketball #womensfinalfour @meetminneapolis
ICYMI: Our latest SportsTravel Podcast is a must-l ICYMI: Our latest SportsTravel Podcast is a must-listen with Tom Cove, the president and CEO of the Sports & Fitness Industry Association, where we go into which sports are trending up and which are trending down when it come to participation. More important, we explore what sports organizations and destinations should do depending where those trends are going.

To listen, visit SportsTravelMagazine.com or subscribe on all major podcast platforms. Special thanks to the Myrtle Beach Convention Center for sponsoring this episode!

@thesfia @myrtlebeachconventioncenter #podcast #sportspodcast #sports  #research #data #sportsparticipation #youthsports #pickleball #pickleballpodcast #sportsresearch
Two years ago, the cancellation of the BNP Paribas Two years ago, the cancellation of the BNP Paribas Open at Indian Wells was one of the first major sporting events that went away because of COVID-19. This year’s #BNPPO22 crowds have roared on some of #tennis’ biggest stars including Rafael #Nadal and more. With COVID restrictions recently lifted in California and a vaccine mandate in place, attendance over the middle weekend of the tournament—which runs through March 20—was close to 75 percent of its biggest years. Here is a look around the grounds at what a return to normalcy in the sports world looks like (fingers crossed). Saturday’s tight three-set match between Nadal and up-and-coming young American Sebastian Korda drew a close-to-capacity crowd and something that hasn’t been heard in awhile—legions of screaming fans, while the outer courts at the appropriately named @indianwellstennisgarden are a popular spot. Doubles action between John Isner and Jack Sock of the U.S. and Nick Kyrios and Thanasi Kokkinakis of Australia was a popular draw on Stadium 2 but those not inside the stadiums can still watch the action on big screens on the lawn outside. Organizers of the @bnpparibasopen are happy to welcome fans back to what they call “Tennis Paradise."
College basketball is full of venues that reflect College basketball is full of venues that reflect the community teams play in and one such place is the Reilly Center at St. Bonaventure University. Since it opened in 1966, the Reilly Center has served as the focal point on @bonnies_mbb and @bonnies_wbb game nights not only for the campus community but throughout the region. In 2016, ESPN selected it as the most difficult place for opponents to play in the Atlantic 10 and one of the top 10 such venues in the nation. In the summer of 2007, a state-of-the-art floor was installed and named "Bob Lanier Court" in honor of the 1970 @stbonaventureuniversity  graduate, All-American and Basketball Hall of Famer. Tuesday’s win over Rhode Island was in front of just under 4,000 fans in an atmosphere that sounded like twice as many people were there.
NEW EPISODE! With the @ciaasports men’s and wome NEW EPISODE! With the @ciaasports men’s and women’s basketball tournaments tipping off this week, we sit down with Commissioner Jacqie McWilliams to learn why the event has moved to Baltimore after years in Charlotte, the importance of ancillary events to the festivities and the pace of DEI efforts in collegiate sports hiring. Listen at SportsTravelMagazine.com or subscribe on all major #podcast platforms.

And special thanks to @marylandsportscommission for sponsoring this episode!

#sportspodcast #ciaa #basketball #collegebasketball #sportstourism #sportstravel @visitbmore #baltimore #maryland #hbcu #hbcubasketball
The Carrier Dome is the largest structure of its k The Carrier Dome is the largest structure of its kind on a college campus with tens of thousands every season coming to watch stars such as Dwayne "Pearl" Washington, Rony Seikaly, Sherman Douglas, Derrick Coleman and 2003 NCAA champions Carmelo Anthony and Gerry McNamara. The Dome has hosted five NCAA East Regional since 2000 and also hosts SU's football team, the 11-time NCAA champion men's lacrosse team, the women's lacrosse squad and the women's basketball team. It’s iconic dome structure has been replaced with a more modern look in recent years. Saturday’s crowd saw the Orange beat Boston College 76-56.
The latest SportsTravel Podcast is a chat with Stu The latest SportsTravel Podcast is a chat with Stu Upson, CEO of @usapickleball. We discuss what’s behind the phenomenon that SFIA says is the fastest-growing sport in the United States, the status of pickleball venues and the landscape for events.

Listen at SportsTravelMagazine.com or subscribe on all major podcast platforms. And special thanks to @playacsports for sponsoring this episode!

#pickleball #podcast #podcasts #sportspodcast #sportsbiz #sportsbusiness #sportstourism #sportstravel
SportsTravel was excited to be on hand for today’s historic opening of the new @usabmx headquarters in Tulsa, Oklahoma. The venue includes office space for the NGB but even more importantly a world-class arena and a permanent home for the BMX Hall of Fame. Stay tuned for our upcoming coverage at SportsTravelMagazine.com.

#bmx #tulsa @visittulsa @tulsasportscommission #ngb #cycling
As part of its continuing 20th anniversary celebra As part of its continuing 20th anniversary celebrations of hosting the 2002 Olympic and Paralympic Winter Games, a public exhibition of sports including curling and biathlon was held outside along with pin trading, music and a climbing wall. Nearby at the @teamusa USA house with graphics designed by @infinite_scale, dignitaries and Olympic supporters from around the area gathered to watch the action from Beijing. Part of the afternoon included a visit from Senator Mitt Romney, who was part of the 2002 SLC leadership along with Fraser Bullock, with both speaking to a crowd that included Olympic legend Eric Heiden.
What does this robot bartender have anything to do What does this robot bartender have anything to do with the Olympic Winter Games? It’s one of the many quirky aspects of being in the “closed loop.” Visit SportsTravelMagazine.com for Lisa Delpy Neirotti’s inside look at what life is like in the loop.

#beijing #beijing2022 #robot #bartender @gwsportmngt #olympics
With its prime location near many of the most impo With its prime location near many of the most important business hubs in the northeast, Ocean City, Maryland, is a supremely accessible and scenic destination for groups. Planners can choose from a diverse array of group-friendly venues and treat their attendees to activities that include relaxing along 10 miles of white-sand beach, strolling a three-mile Boardwalk, trying their swing at any of 17 championship golf courses and savoring the cuisine at more than 200 restaurants. Find out more in our destination guide here: https://www.sportstravelmagazine.com/guide-to-sports-events-and-venues-in-ocean-city
Stay close to the action and reserve your room now Stay close to the action and reserve your room now at the official host hotel of the EsportsTravel Summit, the Hilton Daytona Beach Oceanfront Resort. Located at the edge of one of the most famous beaches in the world, the Hilton Daytona Beach Resort offers elegant oceanside rooms and provides convenient access to the EsportsTravel Summit, including the educational sessions and the Destination & Supplier Marketplace. Book your room at the EsportsTravel Summit special rate today and be part of the world’s largest gathering of esports tournament and video-game event organizers at the only event focused on the travel side of the esports industry. Visit esportstravelsummit.com for more information.
To mark the 20-year anniversary of Salt Lake City To mark the 20-year anniversary of Salt Lake City hosting the 2002 Olympic and Paralympic Winter Games, the torch at Rice-Eccles Stadium was re-lit during a Tuesday night ceremony. Governor Spencer Cox, Mayor Erin Mendenhall and 2002 Games CEO Fraser Bullock each spoke during the event, which included 2002 Olympic and Paralympic Winter Games athletes as well as current youth athletes representing the Children of Light, a theme from the 2002 opening and closing ceremonies. The torch will remain lit through this week.

#Olympics2022 #Olympics #WinterOlympics #TeamUSA  #saltlakecity #slc2030
With skiing and snowboarding underway in Beijing, With skiing and snowboarding underway in Beijing, be sure to check out our most recent episode of the SportsTravel Podcast, which features U.S. Ski & Snowboard CEO Sophie Goldschmidt. We talk to her about the logistics of getting her team’s athletes to China, the growth of both sports and her being one of the few women to lead an NGB.

To listen, visit SportsTravelMagazine.com or subscribe on all major podcast platforms.

@usskiteam @teamusa @beijing2022 #beijing #beijing2022 #ski #snowboard #skiing #snowboarding #olympics
Our @gwsportmngt Lisa Delpy Neirotti is in Beijing Our @gwsportmngt Lisa Delpy Neirotti is in Beijing and reports that despite the limited crowds, organizers are still providing a DJ and other entertainment, similar to what organizers did in Tokyo under similar circumstances. That was the case as the U.S. women’s hockey team dominated the Russian Olympic Committee team.
Load More... Follow on Instagram

Recent Posts

  • FIBA Approves Use of LED Glass Flooring at Level 1 Competitions
  • How COVID Has Affected Sports: Months After Beijing
    Olympics, China Says No to Hosting International Events
  • World Lacrosse, ESPN Sign Multi-Year Partnership
  • Qatar Airways Partners for FIFA World Cup Match Day Shuttle Flights
  • AVCA Announces Huntsville as Fall Collegiate Beach Championships Host
Sports Travel Magazine

About Us

Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

  • Subscribe to E-Newsletter
  • Contact Us
  • Advertise With Us
  • Editorial Calendar
  • SportsTravel Foundation
  • Supplied Content
  • Privacy
  • Terms

NORTHSTAR TRAVEL MEDIA SITES

  • Northstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions Asia
  • Meetings & Conventions China
  • Successful Meetings
  • Incentive
  • Meeting News
  • Retail Travel
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • See All Northstar Brands

INDUSTRY PARTNERS

Sports ETA

Destinations International
Northstar Travel Media LLC Copyright © 2022 by Northstar Travel Media LLC. All Rights Reserved. 100 Lighting Way, Secaucus, NJ 07094-3626 USA | Telephone: (201) 902-2000
scroll to top
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.