New General Manager Jamie Cox to Lead Legends Event Center

Sports industry professional Jamie Cox is the new general manager of the Legends Event Center in Bryan, Texas, a 122,300-square-foot indoor event facility slated to open in late 2022 managed by Sports Facilities Companies, Inc.

Cox is a sports tourism veteran, serving most recently as general manager of the Publix Sports Park in Panama City Beach, Florida. Cox also served as director of sports & events for the Hoover Metropolitan Complex in Hoover, Alabama. During Cox’s tenure, both sports complexes garnered national and regional recognition for sporting events and the positive economic impact those events delivered to their respective communities. Cox was instrumental in leading the business development efforts culminating in $50 million-plus in visitor spending to the Hoover and Panama City Beach regions.

“I am excited to continue my career with SFC and honored to represent the city of Bryan as the general manager of the Legends Event Center,” Cox said. “I look forward to recruiting exciting sports and non-sporting events to the area and partnering with the Bryan community to provide a state-of-the-art facility for local, regional, and national events and programs.”

The Legends Event Center will feature a large indoor court/event space for 16 volleyball and eight basketball courts that can utilized for a variety of activities including gymnastics and wrestling, pickleball tournaments, archery, cheerleading competitions, boxing and soccer. The facility will include concessions, an arcade, party rooms, esports room, turf space and a flex space for smaller events.

“The City of Bryan’s Legends Event Center will completely change the sports and events tourism landscape in Aggieland,” Bryan Mayor Andrew Nelson said. “We are confident Jamie’s leadership will help make our Legends Event Center a huge success in the Brazos Valley.”