Nitro Circus RFP 2027+

Nitro Circus, a global sports entertainment leader, creates electrifying live events and unbelievable original content that simultaneously exhilarates, captivates, and inspires thrill-seeking fans worldwide. We are widely known as the largest and most authentic voice in action sports, with over 33 million global fans across our social platforms and millions of attendees at our events.

Co-founded in 2003 by iconic superstar Travis Pastrana, Nitro Circus has since grown into a multi-platform phenomenon creating spectacular live events, progressive competitions, hit television programming, and innovative digital offerings. Our robust touring history and linear content that has aired in over 60 countries, and a burgeoning consumer products business, Nitro Circus is at the forefront of sports and entertainment.

Nitro Circus works with some of the world’s most passionate and culturally relevant individuals. From world-class athletes and daredevils, our athletes come from all backgrounds and are at the top of their game in FMX, BMX, Skate, Scooter, and everything in between. This diversity and risk-taking spirit allows us to constantly progress and innovate in all aspects of action sports and have fun while doing it.

• 8MM+ tickets sold at events across North America, average attendance of 7K

• Ability to scale show to play venues from 5,000 seat arenas to stadiums with 30,000+ capacities
• 15 years of worldwide touring history

• Multi-generational fan base – event draws over a 100-mile radius to create a strong economic impact. Traditionally, 35% to 40% of attendees are “out of market”

• Touring cycle per market is a minimum of 3 years between events. We create a spectacle, complimented with heavy public relations strategy, appearances, and free events to the community leading up to the main event. This is different than other motorcross or family events that play the market each year or every other year.

• Market exclusivity – ability to not have another show within 150 miles, making it a destination style event every few years.

• Tour carries an average of 55 staff and athletes per night/show. As a result, this is the minimum number of hotels needed just for our crew.

• $75,000 average marketing spend per show – equally spread in market, surrounding regions and national campaigns.

• Strong viral content – over 22 million Facebook followers, 98 videos with over 10M views, and 307 million social engagements in 2024

o Avg. Age: 31 – Male: 63%; Female: 37%