FloSports has announced a multiyear deal to be the live streaming rights partner of the Professional Bowlers Association. As part of the deal, FloSports will launch FloBowling.com, a new site where fans can access PBA’s Xtra Frame for live and on-demand PBA coverage. The site will offer access to competition, breaking news, highlights, original documentaries and more.

As part of the agreement, FloSports will provide live and on-demand coverage for more than 40 PBA events annually, with increased production value at several competitions including the Go Bowling! PBA Tour, PBA50 Tour and PBA Regional Tour.

Subscribers to the PBA’s existing Xtra Frame service will have their monthly or yearly subscriptions transferred to a FloSports Pro subscription at no cost. Subscribers will also gain access to FloSports’ other channels, which include content in basketball, MMA, football, wrestling, track and field, and gymnastics.

In addition, FloBowling will serve as title sponsor of the FloBowling PBA Fall Swing, October 14–20, at The Lanes at Coffee Creek in Tulsa, Oklahoma.

“We’re thrilled to announce our partnership with the PBA and we’re excited to elevate coverage of the sport,” said Phil Wendler, FloSports senior vice-president of global rights acquisition. “Our focus is to make this a win for bowling fans around the world through considerable investments, including enhanced production, original documentaries, athlete profiles, breaking news, behind-the-scenes access and more.”

“FloSports has proven it is capable of supporting and growing sports beyond those we typically see on television,” said Tom Clark, PBA CEO and commissioner. “We’re excited to team up with FloSports and give fans an outlet where they can find high quality coverage of our events unlike ever before.”