PGA Tour, Omni Hotels & Resorts Extend Partnership
Marketing deal now through 2028 as official resort and hotel of PGA and Champions Tours
Posted On: February 26, 2024 By :The PGA Tour and Omni Hotels & Resorts have extended its official marketing partnership designating Omni as the official hotel and resort of the Tour and Champions Tour, both through 2028.
“Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour,” said Dan Surette, chief sales officer at Omni. “Our growing relationship with professional golf will bring more visibility to our commitment to the game and continued evolution of our premier golf resorts across North America.”
The partnership started in 2018 as Omni’s first major league-wide sponsorship. The cornerstone of the partnership is Omni’s Say Goodnight to Hunger program, which provides four meals for every birdie-or-better made during each PGA Tour event and has led to more than 1.28 million meals donated to families in need through the local Feeding America member food bank in each tournament’s home city.
Members of the PGA Tour, Champions Tour and Korn Ferry Tour also get a designated number of room nights and the highest-level of membership in Omni’s loyalty program through the partnership.
“We are delighted to continue our relationship with Omni Hotels & Resorts, whose partnership has provided tangible benefits to both the communities in which we play as well as to our PGA Tour players and their families,” said Brian Oliver, PGA Tour executive vice president, corporate partnerships. “In 2018 the PGA Tour became Omni’s first major league-wide sponsorship and we are proud to continue our support of their incredible Say Goodnight to Hunger initiative.”
Omni also has naming rights for the PGA Frisco Resort in Texas, a 660-acre facility set to host 26 PGA of America championships over the next 12 years, including the 2027 and 2034 PGA Championships as well as the 2025 and 2031 KPMG Women’s PGA Championships. The Omni La Costa Resort in Carlsbad, California, will also host the NCAA men’s and women’s golf championships each of the next three years.
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