State Farm will extend its sponsorship of League of Legends esports through 2021, including support for the LCS, three global events (World Championship, Mid-Season Invitational and All-Star Event) and the Continue Reading
U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts Continue Reading
The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner and will activate at fan Continue Reading
USA Hockey and Chipotle Mexican Grill have renewed the food chain’s agreement to serve as an official sponsor of the national governing body. The deal is highlighted by Chipotle’s title Continue Reading
The World Surf League has announced a multiyear global partnership with Red Bull that makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) Continue Reading
MGM Resorts International has been named title sponsor of the 2019 MGM MLB Opening Series in Tokyo, an opening series that will be played between the Oakland A’s and the Continue Reading
USA Synchro has announced an agreement with Team IP to serve as the national governing body’s exclusive provider of event merchandise, staff apparel, volunteer apparel and judge apparel. Team IP will also Continue Reading
Acura has been named the title sponsor of the Grand Prix of Long Beach in California. The luxury car manufacturer takes over from Toyota, which has been the race’s title sponsor for 38 Continue Reading
Major League Baseball, Nike and Fanatics have entered a new 10-year global partnership. Under the new deal, Nike will serve as the official uniform and footwear supplier of MLB starting in the 2020 season, Continue Reading
USA Luge will slide for at least two more years with White Castle, agreeing to an extension on the fast food company’s sponsorship with the national governing body. Under terms Continue Reading
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