Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Placer Valley Tourism in California, outside of Sacramento, will be the naming-rights sponsor of the Roseville Soccer Complex, which is scheduled to be completed in late 2025. The Roseville City Council approved the 12-year naming-rights sponsorship agreement during a meeting on October 16. Placer Valley Tourism will pay $5 million over the life of the […]
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Experience Abu Dhabi will have its logo on the jerseys of the New York Knicks this season as part of a marketing partnership between Madison Square Garden Sports Corp. and the Department of Culture and Tourism – Abu Dhabi. Experience Abu Dhabi will become a Knicks global marketing partner this season, featuring the destination’s logo […]
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Visit Milwaukee has announced a new partnership with the Milwaukee Admirals, unveiling a first-ever collaborative warmup jersey which will debut during the Admirals’ home opener on October 19 at UW-Milwaukee Panther Arena. Visit Milwaukee and the Milwaukee Admirals will promote the city and encourage out-of-town visitation to Admirals home games. The initiative includes the creation […]
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Benedictine University Mesa and Visit Mesa in Arizona have announced a partnership agreement which includes the Visit Mesa patch on men’s basketball home and away uniforms beginning with the 2024–2025 season. Visit Mesa will be the first partner to have its logo featured on a Benedictine Mesa Athletics uniform. “Visit Mesa is so very proud […]
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Norwegian Cruise Line will be the Official Cruise Line of the NHL as part of a multi-year partnership, the first in the company’s history it will partner with a professional sports league and the first time the NHL is partnering with a cruise line. The new partnership provides Norwegian Cruise Line with an array of […]
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The National Football League has announced Las Vegas as the lead partner across the United Kingdom and Ireland for the 2024 season, as well as the Presenting Partner of the 2024 NFL London Games. The NFL and Las Vegas have worked together abundantly recently as Allegiant Stadium was host of Super Bowl LVIII in February, […]
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Premier League side Crystal Palace have announced that Enjoy Illinois has become the club’s Official Destination Partner. The Eagles visited Chicago in 2023 during their pre-season tour and returned to the United States earlier this summer for the second straight year, playing in the Stateside Cup. Palace will also be returning to Illinois for the […]
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The Happy Valley Adventure Bureau has announced a new partnership with Penn State wrestler Carter Starocci as he pursues a fifth national championship as part of a comprehensive marketing strategy to capitalize on opportunities to work with student athletes in the NIL era. Carter’s Drive and dine for Five is a YouTube series that will […]
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JetBlue has announced a multi-year partnership with UBS Arena and the New York Islanders as its Official Domestic Airline Partner. To kick off the partnership, the airline held a Terminal 5 takeover at JFK Airport on Wednesday, featuring Islanders Legend and four-time Stanley Cup Champion Butch Goring along with the Islanders mascots Sparky and Nyles […]
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Labor Day weekend in New York City often means taking a trip to Flushing Meadows to check out the U.S. Open at the USTA Billie Jean King National Tennis Center. And while general attendance tickets are cheap by big-event standards, the organization has also been adding some exclusive offerings that have traditionally been the purview […]
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Ce'Nedra Dillard, previously sports sales manager, has been promoted to director of sports development for the Greenville-Pitt County Convention & Visitors Bureau (@VisitGreenville) and Greenville-Pitt County Sports Commission (@PlayGVLNCSports).
Mesa will host a record number of events in October and November with events that will bring a total of 20,000 athletes and spectators to the destination, with a projection of more than 7,200 hotel room nights.
.@usrowing has announced a series of National Championships, U19 Trials and Beach Sprint Trials in Sarasota, Florida, from June 12–18, 2025.
The most exciting Formula 1 points race in years being held the same weekend as one of the biggest college football games this season. It’s why there’s a good argument to be made that the epicenter of the sports world this weekend is Austin, Texas
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