Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Tour Changes Golf
PGA Tour CEO Brian Rolapp (AP Photo/Mike Stewart, File)

PGA Tour Unveils Two-Series Model Competitive Schedule from 2028

The PGA Tour will establish a new competitive structure, with a two-series model set to debut in 2028. Built on a foundation of meritocracy, the new model will see golfers move between the series — the PGA Tour Championship Series and the PGA Tour Challenger Series — through structured promotion and relegation formats. It is […]

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Wimbledon Technology
Serena Williams, who returns to Wimbledon this year, celebrates her 2015 ladies' singles title (AP Photo/Kirsty Wigglesworth, File)

Wimbledon Preview: Serena Williams is Back, Tech Takes Centre Court and More

Strawberries and cream. Freshly-mown grass courts. And maybe a rain delay or two. It can only mean the return of Wimbledon. The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one to be played on grass. Managed by The All England Lawn Tennis Club and staged on the AELTC […]

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Mexico WCup Soccer
An installation promoting the FIFA World Cup 2026 in Guadalajara, Mexico (AP Photo/Marco Ugarte)

2026 FIFA World Cup Tracker: All The Key Updates

The 2026 FIFA World Cup in Canada, Mexico and the United States — the first World Cup to feature 48 teams and span three host nations — is fast approaching. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are reaching their conclusion. But […]

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Initial video renderings of the new USA Surfing American Training Center in Utah (Credit: USA Surfing / Endless Surf)

Utah Wave Pool to Become USA Surfing Training Site

Surfing is coming to the mountains. As part of a sponsorship between USA Surfing and Kamaka Responsible Development that had the company serve as the title sponsor of the 2026 USA Surfing Championships, a wave pool under development in Utah will become a training center for the USA Surfing national team when the venue opens in […]

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Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

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Screenshot_20-5-2026_122150_www.iscfestival.co.uk
(Credit: Inclusive Sport & Culture Festival)

Liverpool to Host UK-First Inclusive Sport & Culture Festival in 2027

Next year, a UK-first Inclusive Sport & Culture Festival (ISCF) will be held in Liverpool, England, to bring together elite athletes that compete in the Paralympic Games and a promote disabled-led arts and culture. Delivered in partnership with UK Sport, ParalympicsGB, Arts Council England and Liverpool City Council, supported by Liverpool Accommodation BID, the week-long […]

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(Credit: Rafa Nadal Academy Padel Tour)

Rafa Nadal Academy and Holafly Partner for Padel Tour European Expansion

The international growth of the Rafa Nadal Academy Padel Tour is showing no signs of slowing down, following a strategic partnership with internet mobile connectivity services company Holafly. The amateur circuit, promoted by the Rafa Nadal Academy, has already established itself in Spain and Italy, where more than 3,000 players took part in last year’s […]

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phonak-usap2

USA Pickleball Lands Sponsorship From Phonak

USA Pickleball has entered into an exclusive agreement with hearing aid maker Phonak’s U.S. division as part of the company’s “Hear to Win” campaign. Pickleball, the fastest growing sport in the U.S. for several years running, now has nearly 20 million players in the United States alone, and Phonak aims to connect with that community […]

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Screenshot 2026-04-29 160532
(Credit: International Olympic Committee)

JPMorganChase Named First Global Banking Partner of Olympic Games

The International Olympic Committee and JPMorganChase have announced a significant partnership that will make the latter the first Global Banking Partner in the history of the Olympic Games. The partnership will include both the Los Angeles 2028 Olympic and Paralympic Summer Games (LA28) and the French Alps 2030 Olympic and Paralympic Winter Games. “JPMorganChase is the […]

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Screenshot 2026-04-29 111906
(Credit: Brighton & Hove Albion FC)

Brighton & Hove Albion Unveils Plans for £80M “Built for Her” Women’s Team’s Stadium

English Premier League club Brighton & Hove Albion has revealed plans for what it says would be the UK and Europe’s first purpose-built women’s football (soccer) stadium, If built, the club states that it would become one of only three such stadiums in the world. Elsewhere, NWSL franchise Kansas City opened its CPKC Stadium in […]

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