Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

SailGP

SailGP Expands Partnership with Sonesta International Hotels

SailGP has expanded its partnership with Sonesta International Hotels, which will become the official hotel partner of the United States SailGP Team, including for upcoming Season 4 U.S. SailGP events this year in New York and San Francisco. Sonesta International Hotels will provide premium stays and unique experiences for the U.S. SailGP Team, SailGP fans […]

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2023 TOUR Championship East Lake Atlanta NetJets First 1st Tee Bleachers
The TOUR Championship at East Lake Atlanta NetJets First Tee Bleachers will be one of the premium hospitality spots for the Tour Championship this year.

Tour Championship Debuts New Shared Hospitality Option for 2024

The Georgian will be a new upscale shared hospitality option to round out the full hospitality program for the PGA Tour’s 2024 Tour Championship at East Lake Golf Club in Atlanta from August 28 through September 1. Alongside East Lake Golf Club’s full-scale course renovation, the tournament will have a reimagined hospitality program with the […]

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PGA Tour crop

PGA Tour, Omni Hotels & Resorts Extend Partnership

The PGA Tour and Omni Hotels & Resorts have extended its official marketing partnership designating Omni as the official hotel and resort of the Tour and Champions Tour, both through 2028. “Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour,” said Dan Surette, chief sales officer at Omni. “Our growing […]

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Las Vegas shirt sleeve sponsor
Marcus Tavernier of Bournemouth with Las Vegas shirt sleeve sponsor.

Las Vegas Convention and Visitors Authority Announces Partnership with AFC Bournemouth

The Las Vegas Convention and Visitors Authority has announced an official partnership with Premier League club AFC Bournemouth which will include the “Visit Las Vegas” logo featured on the team’s training kit, in-stadium exposure and matchday activations as the club’s official travel destination. The team’s connection to Vegas started in 2022 when Bill Foley, owner […]

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Concacaf Hilton

Concacaf Names Hilton as Official Hotel Partner

Concacaf has named Hilton as the official hotel partner for the 2024 Concacaf Champions Cup and 2024 Concacaf W Gold Cup. The Concacaf Champions Cup replaces the Concacaf Champions League and serves as the pathway to the newly expanded FIFA Club World Cup in 2025, taking place in the United States. The inaugural Concacaf W […]

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Wimbledon Emirates

Emirates Announces Partnership With Wimbledon

Emirates Airlines has announces a multi-year partnership with Wimbledon, adding the final gem of the four Grand Slams to its tennis portfolio. Through the partnership, Emirates will have on-court branding in Centre Court and No.1 Court; on-site activations to engage with fans; marketing, digital, and social media rights; hospitality tickets and an opportunity for the […]

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England Netball Kissimmee

Experience Kissimmee Named Partner of England Netball and Netball Super League

Experience Kissimmee, the tourism authority for Osceola County, Florida, will become the official travel destination partner for the Netball Super League, England Netball and The Vitality Roses. The three-year agreement began immediately with a visible presence for Experience Kissimmee at the league’s 2024 season opener this past weekend in Nottingham. Experience Kissimmee will own the naming rights […]

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Prince Edward Island NHL

NHL Partners with Tourism Prince Edward Island

Tourism Prince Edward Island and the National Hockey League have announced a multi-year North American partnership, naming the Canadian destination as the official travel destination partner of the NHL. The collaboration provides Tourism Prince Edward Island with broadcast exposure during tentpole NHL events through the league’s dasherboard advertising. The partnership will also bring a league […]

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NBA Emirates

NBA Announces Partnership with Emirates, Including Renamed In-Season Tournament

The NBA has struck a multiyear partnership deal with Emirates to become the title sponsor of the league’s in-season tournament and have its logo on referee jerseys in the NBA, WNBA and G League, as the airline will now be known as the global airlines partner of the league. The in-season tournament will be renamed […]

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USA Gymnastics Samsonite

USA Gymnastics Partners With Samsonite

USA Gymnastics has announced a partnership with Samsonite that will make the company the official luggage partner of the national team as it travels to training camps and domestic and international competitions, including the 2024 Olympic Summer Games in Paris. “We are excited to welcome Samsonite as an official partner and appreciate their strong commitment […]

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