American Cruise Lines has been named the official cruise line of U.S. Figure Skating and will start its affiliation as the presenting sponsor of 2019 Skate America, October 18–20, in Continue Reading
The drive to get more females involved in esports took another leap forward when Bumble and Gen.G announced that they will form the first all-women esports team, Team Bumble, that Continue Reading
Riot Games will partner with Honda, bringing the automaker further into the esports realm by having it sponsor the League of Legends Championship Series and Team Liquid, currently the league’s Continue Reading
Part of the massive sports and entertainment complex that will host the Los Angeles Rams and Los Angeles Chargers will be sponsored by American Airlines as part of a 10-year, Continue Reading
The NFL’s Raiders and Allegiant Air have announced a naming-rights agreement for the team’s new stadium in Las Vegas, which will be known as Allegiant Stadium when it opens next Continue Reading
Open Water has partnered with World Surf League to be the exclusive packaged water option of the Vans U.S. Open of Surfing presented by Swatch. The nine-day event in Huntington Continue Reading
USA BMX and GoPro have formed a partnership that includes content creation, distribution, cross-promotion and event sponsorship. As part of the deal, GoPro will gain title sponsorship of some of Continue Reading
The PGA Tour has struck a deal with Korn Ferry to have it serve as a title sponsor of the newly named Korn Ferry Tour starting this weekend. The Los Continue Reading
Rocket Mortgage will sponsor the 2019 League of Legends Championship Series (LCS) Summer Finals when the event heads to Little Caesars Arena in Detroit. The Detroit-based lending product will be Continue Reading
State Farm will extend its sponsorship of League of Legends esports through 2021, including support for the LCS, three global events (World Championship, Mid-Season Invitational and All-Star Event) and the Continue Reading
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