Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

PGA of America NEW Logo

American Airlines Named Official Airline of PGA of America

The PGA of America and American Airlines have announced a new multiyear partnership establishing American as the Official Airline of the PGA of America as well as the PGA Championship and Ryder Cup USA through 2027. The partnership will includes perks for AAdvantage members during the upcoming 2025 Ryder Cup, which will be held September 23-28 […]

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Swansea Visit Central Florida

Visit Central Florida Partners With Swansea City Through 2027-2028

Visit Central Florida will be the destination partner for Welsh club Swansea City through the 2027–2028 season with the bureau’s logo on the sleeve for the team’s home, away and third kits for the duration of the agreement. “Our partnership with Swansea City has steadily grown over several years and we are excited to extend […]

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Amazon US Sail GP

U.S. SailGP Adds Amazon as Sponsor and Retail Partner

The United States SailGP Team has announced Amazon as an official sponsor and retail partner to create opportunities to bring the sport of sailing to a wider audience and to engage more fans. SailGP fans will be able to shop a collection of fashion and accessory items, including designs with Amazon Merch on Demand, in […]

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PLL2024SanDiego-California Redwoods vs Carolina Chaos

U.S. Bank Named Banking and Wealth Management Partner for PLL, Women’s Lacrosse League

The Premier Lacrosse League and Women’s Lacrosse League have announced a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues while U.S. Bank becomes the inaugural founding partner of the California Redwoods (PLL) and California Palms (WLL). The partnership begins immediately with U.S. Bank branding and […]

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Elevate Expands Global Reach with Acquisition of RISE Group

Elevate Sports Ventures has announced the acquisition of RISE Group, a commercial services consultancy in the Middle East. This deal is subject to customary regulatory approval. The acquisition extends Elevate’s operations into Riyadh, Jeddah, Abu Dhabi, and Dubai, joining an established footprint across North and South America, Europe, Asia and Australia. Since its inception in […]

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Italy Soccer Serie A
Juventus' Weston McKennie, left, and AC Milan's Tijjani Reijnders run for the ball during a Serie A match between AC Milan and Juventus at the San Siro stadium in Milan. (AP Photo/Antonio Calanni)

Visit Detroit to Serve as Juventus’ Front of Shirt Partner

Visit Detroit will be featured on the front of shirts for the men’s and women’s teams at Juventus starting next season as part of a partnership with the legendary Serie A club. Visit Detroit will serve as Juventus’ Principal Destination Partner, becoming the first active convention and visitors bureau to receive front-of-shirt branding for a […]

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NBA WNBA Booking

Booking.com Named Official Online Travel Partner of NBA and WNBA

Booking.com, the NBA and WNBA have announced a multiyear partnership that makes Booking.com the official online travel partner of both leagues starting this weekend with the opening games of the WNBA season, followed by the 2025–2026 NBA season that starts in October. “We look forward to collaborating with Booking.com, one of the world’s leading digital […]

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Amazon Armed Forces Cycling Classic
Events DC will sponsor the Amazon Armed Forces Cycling Classic, May 31 and June 1, 2025. Photo courtesy of Amazon Armed Forces Cycling Classic

Events DC to Sponsor 2025 Amazon Armed Forces Cycling Classic

Events DC will sponsor the Amazon Armed Forces Cycling Classic, a Pro/Am cycling event taking place May 31 and June 1 in Washington, D.C. The event features a showcase for top-tier professional and amateur cycling races, while also producing the non-competitive Challenge Ride into the heart of the nation’s capital. In addition to the featured […]

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AmericanAirlinesFIFA

American Airlines Joins as Official North American Airline Supplier of FIFA 2026 World Cup

American Airlines will be the official North American Airline Supplier for the FIFA 2026 World Cup throughout the United States, Canada and Mexico, promoting offers and opportunities in partnership with FIFA’s world sponsor Qatar Airways. American Airlines is headquartered in Dallas-Fort Worth, one of the host cities with nine matches for the World Cup and […]

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Ben Shelton Thorne

Thorne Lanches Sports Performance Product With Ben Shelton

Thorne has announced its Sports Performance campaign highlighting a suite of on-the-go sports performance products alongside American professional tennis player Ben Shelton, ranked No. 14 in the world. “As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. […]

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