Real Madrid

Real Madrid Renews Partnership With Palladium Hotel Group

Palladium Hotel Group and Real Madrid will renew their sponsorship agreement for the next three seasons, making Palladium Hotel Group an official sponsor and the official hotel chain of Real Madrid. The two organizations originally signed an agreement in 2019 and this extension will continue the alliance through the 2023–2025 season. “For all of the […]

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WCup Qatar Ecuador Soccer
The World Cup Trophy is illuminated prior the World Cup, group A soccer match between Qatar and Ecuador at the Al Bayt Stadium in Al Khor, Sunday, Nov. 20, 2022. (AP Photo/Natacha Pisarenko)

Visit Las Vegas Sponsoring FIFA World Cup Qatar 2022

The Las Vegas Convention and Visitors Authority has signed a partnership with FIFA making it a Regional Supporter in North America for the 2022 FIFA World Cup in Qatar, which started on Sunday morning. FIFA sold out all sponsorship tiers and inventory officially over the weekend. It has seven FIFA Partners and seven FIFA World […]

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USA Swimming Track and Field

USA Swimming and USA Track & Field Select Agency to Lead Joint Effort

USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris. “Our goal in this process was to identify an agency for the coming years that shares our values and […]

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DirtyBirdsBallpark

Charleston Dirty Birds’ Home Venue Renamed

The home for the Atlantic League’s Charleston Dirty Birds in West Virginia will have a new name as GoMart Ballpark will take effect starting with the 2023 season to start a 10-year deal. The stadium has been named Appalachian Power Park since its inception in 2005. It was home to the South Atlantic League’s West […]

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Anheuser-Busch Major League Pickleball

Anheuser-Busch Hops into Major League Pickleball

Anheuser-Busch has hopped on the pickleball craze, announcing that it has purchased a Major League Pickleball team for the 2023 season in a deal that will give the beverage giant a founding partnership with the larger MLP league and control over one of the league’s expansion teams. “We have a proud and longstanding history as […]

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Thorne Team Liquid

Thorne HealthTech Partners With Team Liquid

Thorne HealthTech, a leader in developing a personalized approach to health and wellness, and Team Liquid, a worldwide professional esports organization, have announced Thorne is now the official health and wellness partner of Team Liquid and will offer pathways for personalized health and wellness through quizzes, health tests and nutritional supplements to support the Team […]

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NFLKissimmee
From left: John Poole, Executive Director Kissimmee Sports Commission; DT Minich, Experience Kissimmee president and chief executive officer; and Henry Hodgson, NFL UK managing director, pose at the Tottenham Hotspur Stadium in London. Photo via Experience Kissimmee

Experience Kissimmee Named Official Travel Destination of NFL London Games

As a six-year partnership with the Premier League’s West Ham United ended this spring, Experience Kissimmee and the Kissimmee Sports Commission started exploring the chance to have a new international presence that would allow them to continue promoting the Florida destination to as many corners of the world as possible. With that comes a landmark […]

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RSLAmericaFirstField

Real Salt Lake Unveils New Name for Stadium

Real Salt Lake unveiled its new naming rights partner for the stadium that the club has played at since 2008 with Rio Tinto Stadium giving way to America First Field, connecting the club further to one of its inaugural commercial partners. “Since our inaugural game back in 2005, America First Credit Union has supported Real […]

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TDECUStadium

TDECU Stadium Naming Rights Extended

The University of Houston football stadium will remain TDECU Stadium through at least 2034 with a new financial investment exceeding $20 million, the school and financial credit union announced over the weekend. The agreement marks the most significant of its kind in the history of Houston athletics and broadens TDECU’s commitment to the University, Houston […]

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201900831 Around the Grounds – Day6
Arthur Ashe Stadium during sunset at the 2019 US Open. (Photo by Cesarin Mateo/USTA)

U.S. Open Setting Ticket Sales, Hospitality Records

As Serena Williams walks onto the court at Arthur Ashe Stadium tonight for her second-round match, you may be able to understand why tournament organizers at the USTA have more than a little interest in seeing the legend’s likely final U.S. Open stay be as extended as possible. Williams’ first-round match on Monday night drew […]

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