Japan Diving World Cup
Nicolas Garcia Boissier of Spain competes in the semifinals of the men's 3-meter springboard during the FINA Diving World Cup in Tokyo on May 6. The Diving World Cup is serving as the final Olympic qualifier in diving and as a test event for the Tokyo 2020 Olympic Games. (AP Photo/Hiro Komae)
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The Latest on Sports and COVID-19:
Pfizer Donates Vaccines to IOC for
Olympic and Paralympic Delegations

The coronavirus outbreak has forced difficult decisions for the sports-event industry. Nearly every major sporting event has been canceled, moved or postponed. Here is a look at where things stand. What NBA Teams Have Fans This Season? | Attendance Limits at MLB Stadiums Previous Coverage on COVID’s Effect on the Sports-Event Industry Subscribe to the […]

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Posted On : By : Matt Traub
MajorLeagueBaseball
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MLB Expands Spectrum Solutions Partnership for 2021 Minor League Season

Major League Baseball has expanded its partnership with Spectrum Solutions, LLC to facilitate a COVID-19 testing program throughout the 2021 Minor League Baseball season, supplying all 120 teams with saliva collection kits for all player and staff testing. Minor League health and safety protocols include laboratory PCR testing of players and staff members multiple times […]

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Posted On : By : Matt Traub
Olympics Tokyo 2020 Venues
A general view of Ariake Urban Sports Park, a venue for skateboarding and BMX competitions at the Tokyo 2020 Olympics, Sunday, Feb. 2, 2020, in Tokyo. (AP Photo/Jae C. Hong)
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As Olympic Games Approach, National Governing Bodies Announce New Partnerships

As the rescheduled Olympic and Paralympic Summer Games in Tokyo approach in just a few months and with less than a year to go before the Olympic and Paralympic Winter Games in Beijing, national governing bodies are finalizing new partnerships — or extending existing ones — ahead of what for many NGBs is the biggest […]

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Posted On : By : Matt Traub
AtlanticCity
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How Sports Betting is Changing the
Game for Destinations and Venues

The U.S. Supreme Court has had more than a passing influence in the world of sports. Whether it was the 1972 Curt Flood case that upheld Major League Baseball’s antitrust exemption, a 1984 antitrust case involving the NCAA that allowed conferences to sell their own TV rights and paved the way for gigantic media rights […]

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Posted On : By : Matt Traub
Avaya Stadium
San Jose Earthquakes
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San Jose Earthquakes, PayPal Agree to 10-Year Stadium Naming Rights Partnership

The San Jose Earthquakes have signed a 10-year naming rights sponsorship agreement for its stadium with PayPal Holdings, making the Major League Soccer club’s home known as PayPal Park. PayPal Park will feature a 250-seat reserved section for underserved members of the community and provide them with access to complimentary tickets and transportation to and […]

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Posted On : By : Matt Traub
BillsHighmarkStadium
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Buffalo Bills Announce Highmark Blue Cross Blue Shield of Western New York as Stadium Naming Rights Sponsor

The Buffalo Bills officially announced that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner for Bills Stadium. Effective immediately, the home of the Bills will now be named Highmark Stadium. “We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner […]

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Posted On : By : Matt Traub
King’s Hawaiian
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King’s Hawaiian Enters First Motorsports Partnership with NASCAR

Fans of King’s Hawaiian are in for a treat at four NASCAR-owned venues as the racing series and baking company announced a multiyear deal for an official track partnership. Under terms of the deal — the bakery’s first in motorsports — King’s Hawaiian will secure naming rights to dining areas at Daytona International Speedway, Kansas […]

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Posted On : By : Jason Gewirtz
Bassmaster Classic
Photo by B.A.S.S.
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Guaranteed Rate Sponsors Four Bassmaster Elite Series Events

Guaranteed Rate has expanded its relationship with B.A.S.S. and will serve as the title sponsor for four Bassmaster Elite Series events in 2021 starting with the season-opening Bassmaster Elite at Tennessee River, February 25–28. The three other events are the Bassmaster Elite Series at Pickwick Lake, Alabama, March 18–21; Bassmaster Elite at Lake Fork, Texas, […]

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Posted On : By : Matt Traub
mandalay bay arena
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Mandalay Bay Venue to be Named Michelob ULTRA Arena

Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]

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Posted On : By : Jason Gewirtz
Bassmaster Classic
Photo by B.A.S.S.
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B.A.S.S. Extends Parternship with AFTCO

B.A.S.S. is expanding its partnership with AFTCO to be a supporting sponsor for the Bassmasters Tournament Trail, outfitting all staff and marshals at the event. The company will also remain as the title sponsor for the Elite Series season-opener. As a supporting sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College […]

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Posted On : By : Matt Traub