Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
BNP Paribas has extended its title sponsorship of the BNP Paribas Open in Indian Wells, California, through 2029, making the bank the longest running title sponsor in the event’s history. BNP Paribas serves as the official sponsor of the French Open and also sponsors ATP Masters 1000 tournaments (BNP Paribas Open, Italian Open and Monte […]
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Turkish Airlines has announced a partnership with the Los Angeles Marathon that includes the carrier becoming the Official Airline Sponsor of the annual race. Turkish Airlines previously sponsored the marathon in 2019 and 2020. Celebrating its 40th edition, this year’s marathon will see over 25,000 participants take on the 26.2-mile “Stadium to the Stars” course. […]
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The PGA Tour and Delta have announced a multi-year partnership that designates Delta as the Official Global Airline of the PGA Tour and PGA Tour Champions. Through Delta’s SkyMiles Experiences platform, golf fans and Delta’s customers can unlock access to PGA Tour experiences, including offering access to TPC Network golf courses including TPC Sawgrass. All […]
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USA Boxing has announced the extension of its partnership with HotelPlanner, allowing members of the national governing body to book accommodations for sanctioned events using the designated USA Boxing link on the HotelPlanner platform as well as access to the platform for personal trips. “We are incredibly excited to continue our partnership with HotelPlanner,” said […]
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PennyMac Financial Services has been named the exclusive Official Mortgage Supporter of the 2026 and 2028 U.S. Olympic and Paralympic Teams and a supporter of the LA28 Olympic and Paralympic Games, a first-of-its-kind partnership with a mortgage lender. Headquartered near Los Angeles, Pennymac will celebrate its 20th anniversary in 2028 as the Official Mortgage Supporter […]
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Elite Tournaments has announced a one-year agreement with All Star Outfitters, making the brand its official merchandise partner for a series of events this year at select tournaments throughout Maryland, Pennsylvania and Virginia. The partnership will see ASO providing support for Elite Tournaments events through gear, event sponsorship and engagement. “We are thrilled to join […]
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The Snow League, launched by three-time Olympic Gold medalist Shaun White, has announced a partnership with Marriott Bonvoy, making the hospitality giant the league’s official hotel and loyalty partner for its inaugural season. Snow League is the first professional winter sports league exclusively dedicated to snowboarding and skiing. The league will kick off in Aspen […]
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The FIFA World Cup 26 Houston Host Committee has announced NRG Energy as its first local host city sponsorship ahead of the stadium’s seven matches in next summer’s tournament. The matches will be at what is commonly known as NRG Stadium but for FIFA sponsorship purposes will be referred to as the Houston World Cup […]
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Birmingham City Football Club, an English football club in League One, has announced a partnership with the Greater Birmingham Convention & Visitors Bureau, the official tourism and marketing organization for the Alabama destination. The GBCVB logo will be featured on the back of Birmingham City uniforms until the end of the 2026–2027 season. The partnership […]
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SailGP will have Accor as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement. Accor’s partnership with the sports organization comes along with its sponsorship of the France SailGP team which started in 2023 and will last through 2028. The French hospitality group will have […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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