Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

USABS HotelPlanner

USA Bobsled and Skeleton Extends Partnership with HotelPlanner

USA Bobsled and Skeleton has announced that HotelPlanner has extended its partnership with the team as the exclusive online hotel reservations provider. “USA Bobsled/Skeleton’s continuing relationship with HotelPlanner has been beneficial in providing our athletes, staff, and fans with the best possible travel solutions,” said Aron McGuire, chief executive officer of USA Bobsled and Skeleton. […]

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Placer Valley Tourism

Placer Valley Tourism Acquires Naming Rights for Soccer Complex

Placer Valley Tourism in California, outside of Sacramento, will be the naming-rights sponsor of the Roseville Soccer Complex, which is scheduled to be completed in late 2025. The Roseville City Council approved the 12-year naming-rights sponsorship agreement during a meeting on October 16. Placer Valley Tourism will pay $5 million over the life of the […]

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Knicks Abu Dhabi

Experience Abu Dhabi Showcased on New York Knicks Jerseys

Experience Abu Dhabi will have its logo on the jerseys of the New York Knicks this season as part of a marketing partnership between Madison Square Garden Sports Corp. and the Department of Culture and Tourism – Abu Dhabi. Experience Abu Dhabi will become a Knicks global marketing partner this season, featuring the destination’s logo […]

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Visit Milwaukee hockey

Visit Milwaukee Partners with Milwaukee Admirals on Special Jersey

Visit Milwaukee has announced a new partnership with the Milwaukee Admirals, unveiling a first-ever collaborative warmup jersey which will debut during the Admirals’ home opener on October 19 at UW-Milwaukee Panther Arena. Visit Milwaukee and the Milwaukee Admirals will promote the city and encourage out-of-town visitation to Admirals home games. The initiative includes the creation […]

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Benedictine University Mesa

Visit Mesa Partners with Benedictine University Mesa Men’s Basketball

Benedictine University Mesa and Visit Mesa in Arizona have announced a partnership agreement which includes the Visit Mesa patch on men’s basketball home and away uniforms beginning with the 2024–2025 season. Visit Mesa will be the first partner to have its logo featured on a Benedictine Mesa Athletics uniform. “Visit Mesa is so very proud […]

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Print

Norwegian Cruise Line Named Official Cruise Line of the NHL

Norwegian Cruise Line will be the Official Cruise Line of the NHL as part of a multi-year partnership, the first in the company’s history it will partner with a professional sports league and the first time the NHL is partnering with a cruise line. The new partnership provides Norwegian Cruise Line with an array of […]

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Super Bowl Allegiant
Las Vegas has partnered with the NFL for several events in the past few years, including Super Bowl 58 on February 11, 2024. (Photo by Justin Shaw/SportsTravel)

NFL Partners with Las Vegas for 2024 London Games

The National Football League has announced Las Vegas as the lead partner across the United Kingdom and Ireland for the 2024 season, as well as the Presenting Partner of the 2024 NFL London Games. The NFL and Las Vegas have worked together abundantly recently as Allegiant Stadium was host of Super Bowl LVIII in February, […]

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Crystal Palace Enjoy Illinois

Enjoy Illinois Partners with Premier League Side Crystal Palace

Premier League side Crystal Palace have announced that Enjoy Illinois has become the club’s Official Destination Partner. The Eagles visited Chicago in 2023 during their pre-season tour and returned to the United States earlier this summer for the second straight year, playing in the Stateside Cup. Palace will also be returning to Illinois for the […]

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Penn State NIL

HVAB partnering with Penn State Wrestler Carter Starocci

The Happy Valley Adventure Bureau has announced a new partnership with Penn State wrestler Carter Starocci as he pursues a fifth national championship as part of a comprehensive marketing strategy to capitalize on opportunities to work with student athletes in the NIL era. Carter’s Drive and dine for Five is a YouTube series that will […]

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JetBlue Islanders

JetBlue Partners with UBS Arena and the New York Islanders

JetBlue has announced a multi-year partnership with UBS Arena and the New York Islanders as its Official Domestic Airline Partner. To kick off the partnership, the airline held a Terminal 5 takeover at JFK Airport on Wednesday, featuring Islanders Legend and four-time Stanley Cup Champion Butch Goring along with the Islanders mascots Sparky and Nyles […]

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