Bassmaster Classic
Photo by B.A.S.S.

Guaranteed Rate Sponsors Four Bassmaster Elite Series Events

Guaranteed Rate has expanded its relationship with B.A.S.S. and will serve as the title sponsor for four Bassmaster Elite Series events in 2021 starting with the season-opening Bassmaster Elite at Tennessee River, February 25–28. The three other events are the Bassmaster Elite Series at Pickwick Lake, Alabama, March 18–21; Bassmaster Elite at Lake Fork, Texas, […]

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mandalay bay arena

Mandalay Bay Venue to be Named Michelob ULTRA Arena

Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]

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Bassmaster Classic
Photo by B.A.S.S.

B.A.S.S. Extends Parternship with AFTCO

B.A.S.S. is expanding its partnership with AFTCO to be a supporting sponsor for the Bassmasters Tournament Trail, outfitting all staff and marshals at the event. The company will also remain as the title sponsor for the Elite Series season-opener. As a supporting sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College […]

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PointsBet NHL

NHL and PointsBet Partner on Betting Content

The NHL and international sportsbook operator PointsBet have reached a multiyear strategic partnership with PointsBet become an official sports betting partner of the league. Under terms of the deal, which includes the league’s interests in the United States and Australia, PointsBet will receives rights to use NHL marks and logos. The sides will also create […]

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Guaranteed Rate Takes Title Sponsorship of 2021 PBA Tour

Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]

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BallArena

Home of Nuggets, Avalanche Becomes Ball Arena

Like a shopper going for a value combo, the Ball Corporation has expanded on its partnership with Kroenke Sports & Entertainment that will stretch across two continents, three cities and is highlighted by a new naming rights deal for the home of three professional sports franchises in Denver, Colorado. The home of the NBA’s Denver […]

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GasparillaBowl

Gasparilla Bowl Gets New Title Sponsor

The Gasparilla Bowl will have a new title sponsor in Union Home Mortage for the ESPN-backed bowl in Tampa, Florida, at the home of the Tampa Bay Buccaneers. The Union Home Mortgage Gasparilla Bowl will be played this year at Raymond James Stadium as part of a multi-year title sponsorship. This year’s game will be […]

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Pittsburgh Penguins Arena Banks on New Partner

The Pittsburgh Penguins and First National Bank have agreed on a major partnership agreement that includes a significant FNB presence at PPG Paints Arena. Beginning with the 2020–2021 National Hockey League season, fans can watch games from a premium seating club on the west side of the arena and will enter through the branded entrance […]

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Youths take a shot on goal during a pregame activation at London Stadium in 2019 before a game between hosts West Ham United and Manchester City. Experience Kissimmee is the Official Destination Partner of West Ham United. (Photo by James Griffiths/West Ham United via Getty Images)

How Florida Became a Presence in the Premier League

The Premier League is the most-watched sports league in the world, broadcast to over 200 countries each season. With more than $11 billion in global media rights agreements each year, its growth the past three decades is the envy of every league or sports organization in the world. Being able to partner with a Premier […]

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Fastenal

NHL Reaches Deal with Maintenance, Repair and Operations Company

The National Hockey League has reached a multiyear deal to name Fastenal as the official maintenance, repair and operations partner for the league through the 2023–2024 season, a partnership that will also extend to ice rinks across North America. Maintenance, repair and operations (MRO) encompasses the wide-ranging products and services needed to keep venues up […]

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