pittsburgh_penguins

Pittsburgh Penguins Arena Banks on New Partner

The Pittsburgh Penguins and First National Bank have agreed on a major partnership agreement that includes a significant FNB presence at PPG Paints Arena. Beginning with the 2020–2021 National Hockey League season, fans can watch games from a premium seating club on the west side of the arena and will enter through the branded entrance […]

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WestHamKissimee
Youths take a shot on goal during a pregame activation at London Stadium in 2019 before a game between hosts West Ham United and Manchester City. Experience Kissimmee is the Official Destination Partner of West Ham United. (Photo by James Griffiths/West Ham United via Getty Images)

How Florida Became a Presence in the Premier League

The Premier League is the most-watched sports league in the world, broadcast to over 200 countries each season. With more than $11 billion in global media rights agreements each year, its growth the past three decades is the envy of every league or sports organization in the world. Being able to partner with a Premier […]

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Fastenal

NHL Reaches Deal with Maintenance, Repair and Operations Company

The National Hockey League has reached a multiyear deal to name Fastenal as the official maintenance, repair and operations partner for the league through the 2023–2024 season, a partnership that will also extend to ice rinks across North America. Maintenance, repair and operations (MRO) encompasses the wide-ranging products and services needed to keep venues up […]

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Indians White Sox Spring Baseball
Fans were already learning social distancing during MLB's spring training. Photo: Gregory Bull/AP Images

Special Report: How COVID-19 has Changed the Sports-Event Industry

After months of waiting, you and your spouse are heading to the stadium. After a wait of what seems like forever to be at a game, your mobile tickets are loaded on the phone as you get out of your car and head over to the stadium entrance, making sure to stop six feet from […]

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MayoBowl

Charlotte College Football Showcases Sponsored by Duke’s Mayo

The Charlotte Sports Foundation will have Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game along with a postseason bowl game played in Charlotte, North Carolina. The games include the Duke’s Mayo Classic on September 26 between Notre Dame and Wake Forest, as well as the 19th annual Duke’s Mayo […]

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Blerter USA Triathlon

USA Triathlon Signs Blerter and Athletic Brewing Company

USA Triathlon has announced two new partnerships, one with an event delivery platform and the other with the makers of a  non-alcohol beer—the first NGB to announce such a sponsorship. In a deal that extends through May 2023, USA Triathlon will partner with Blerter, a global event delivery platform to provide event management services. Blerter’s […]

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Colonial Golf
Signs at various locations remind golfers of social distancing rules during the first round of the Charles Schwab Challenge golf tournament at the Colonial Country Club in Fort Worth, Texas. (AP Photo/David J. Phillip)

Sports in a Post-COVID World: Industry Leaders React

With so much unknown about the short-, mid- and long-term future of the sports-event industry, destinations, rights holders and industry suppliers have tried to prepare as best they can for what may lie ahead. SportsTravel asked leaders across the industry to give their thoughts about the remarkable past few months, what they are doing now […]

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Bass Mammoth

B.A.S.S. Signs Official Sanitizer Product

In what could be seen as a sign of the times, B.A.S.S. has signed a new brand of hand sanitizer as the “Official Sanitizer Product of Bassmaster.” The deal partners Mammoth Hand Sanitizer, a product released in April from Blackbird Products Group, known for its Mammoth Coolers, and the professional bass fishing circuit just as […]

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Cheez-It Bowl

Cheez-It Takes Talents to Florida

Cheez-It is taking its cheesy snacks to Orlando this bowl season, announcing a deal to be title sponsor of the Cheez-It Bowl at Camping World Stadium starting in 2020. The move away from its sponsorship of a bowl game in Phoenix is a multiyear agreement signed with Florida Citrus Sports. The Orlando bowl game was […]

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