Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

WCup Germany Curacao Soccer
More than 6.6 million fans attended this year's World Cup. (AP Photo/Karen Warren)

FIFA Hit by German Court Injunction over World Cup Ticketing Practices

A few days before the 2026 FIFA World Cup Final in East Rutherford, New Jersey, on July 19, FIFA was hit with an injunction by a court in Germany relating to its ticketing prices during the international soccer tournament. According to The Guardian, the court in Frankfurt ordered soccer’s global governing body to “stop facilitating […]

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Germany Ecuador WCup Soccer
Fans at the Ecuador vs. Germany World Cup match at New York New Jersey Stadium (AP Photo/Stephen K.H. Moyes)

2026 FIFA World Cup Final Preview: One Step from Glory

The 23rd FIFA World Cup has reached its crescendo. And now, just two teams remain in contention to claim international soccer’s ultimate prize this Sunday at New York New Jersey Stadium: Spain and Argentina. For Spain, it is a return to the FIFA World Cup Final 16 years after securing their first Jules Rimet trophy […]

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Paris Olympics Fencing
United States' Lee Kiefer, left, and Poland's Martyna Jelinska compete in the women's individual Foil round of 32 competition during the 2024 Summer Olympics at the Grand Palais, Sunday, July 28, 2024, in Paris, France. (AP Photo/Andrew Medichini)

USA Fencing Selects Fastbreak Travel as Official Housing Provider

USA Fencing, the national governing body for the Olympic and Paralympic sport of fencing in the United States, has announced a seven-year partnership agreement with AI-powered sports operations company Fastbreak AI. It means that Fastbreak Travel will serve as the Official Housing Provider for all USA Fencing national competitions, and it will also support housing […]

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world cup trophy
The FIFA World Cup Trophy (AP Photo/Tony Gutierrez)

2026 FIFA World Cup Tracker: All The Key Updates

The 2026 FIFA World Cup in Canada, Mexico and the United States — the first World Cup to feature 48 teams and span three host nations — is fast approaching. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are reaching their conclusion. But […]

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Tour Changes Golf
PGA Tour CEO Brian Rolapp (AP Photo/Mike Stewart, File)

PGA Tour Unveils Two-Series Model Competitive Schedule from 2028

The PGA Tour will establish a new competitive structure, with a two-series model set to debut in 2028. Built on a foundation of meritocracy, the new model will see golfers move between the series — the PGA Tour Championship Series and the PGA Tour Challenger Series — through structured promotion and relegation formats. It is […]

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Wimbledon Technology
Serena Williams, who returns to Wimbledon this year, celebrates her 2015 ladies' singles title (AP Photo/Kirsty Wigglesworth, File)

Wimbledon Preview: Serena Williams is Back, Tech Takes Centre Court and More

Strawberries and cream. Freshly-mown grass courts. And maybe a rain delay or two. It can only mean the return of Wimbledon. The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one to be played on grass. Managed by The All England Lawn Tennis Club and staged on the AELTC […]

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Initial video renderings of the new USA Surfing American Training Center in Utah (Credit: USA Surfing / Endless Surf)

Utah Wave Pool to Become USA Surfing Training Site

Surfing is coming to the mountains. As part of a sponsorship between USA Surfing and Kamaka Responsible Development that had the company serve as the title sponsor of the 2026 USA Surfing Championships, a wave pool under development in Utah will become a training center for the USA Surfing national team when the venue opens in […]

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Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

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Screenshot_20-5-2026_122150_www.iscfestival.co.uk
(Credit: Inclusive Sport & Culture Festival)

Liverpool to Host UK-First Inclusive Sport & Culture Festival in 2027

Next year, a UK-first Inclusive Sport & Culture Festival (ISCF) will be held in Liverpool, England, to bring together elite athletes that compete in the Paralympic Games and a promote disabled-led arts and culture. Delivered in partnership with UK Sport, ParalympicsGB, Arts Council England and Liverpool City Council, supported by Liverpool Accommodation BID, the week-long […]

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(Credit: Rafa Nadal Academy Padel Tour)

Rafa Nadal Academy and Holafly Partner for Padel Tour European Expansion

The international growth of the Rafa Nadal Academy Padel Tour is showing no signs of slowing down, following a strategic partnership with internet mobile connectivity services company Holafly. The amateur circuit, promoted by the Rafa Nadal Academy, has already established itself in Spain and Italy, where more than 3,000 players took part in last year’s […]

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