Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

EA Sports logo
EA Sports has been acquired by PIF and two other investment firms (AP Photo/Jae C. Hong, File)

Saudi Arabia’s Public Investment Fund Closes $55 Billion Acquisition of EA

Electronic Arts Inc has announced the closure of its acquisition by Saudi Arabia’s Public Investment Fund, Silver Lake and Affinity Partners for a reported $55 billion. It follows an initial agreement to purchase the digital entertainment company, which was announced in September 2025, and the formal approval of the deal by EA stockholders in December […]

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Prisma Health Performance Center renderings by McMillan Pazdan Smith (Credit: Prisma Health Performance Center / City of Greer)

Greer, South Carolina, Reveals Naming Rights Sponsor for New Sports Venue

The city of Greer, South Carolina, and Prisma Health have announced a 10-year, $3 million naming rights partnership for the city’s new sports and events center. The 200,000 square-foot facility will be called the Prisma Health Performance Center, reflecting a shared commitment to drive community wellness, recreation and economic development in Greer. Currently under construction, […]

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The LA28 logo (Credit: LA28)

Allstate Announces LA28 and Team USA Partnerships

Insurance company Allstate has been confirmed as a founding partner of the LA28 Olympic and Paralympic Summer Games, as well as the official home and auto insurance partner of Team USA. It builds on Allstate’s longstanding support of student athletes through university and conference partnerships, scholarships and programs to recognize their leadership and community impact. […]

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Perfect Game Dick’s Sporting Goods
Perfect Game and DICK'S Sporting Goods have expanded their partnership

Perfect Game and DICK’S Sporting Goods Expand Partnership

Youth baseball and softball platform and scouting service Perfect Game has renewed and expanded its longstanding partnership with DICK’S Sporting Goods. As part of the expanded agreement, the East Cobb Complex in Georgia will officially be renamed DICK’S Sporting Goods Park at East Cobb. It comes ahead of the Perfect Game 11U and 12U Select […]

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Mexico WCup Soccer
FIFA President Gianni Infantino (AP Photo/Eduardo Verdugo)

Analysis: Why Selling Stakes Would Be Disastrous for FIFA — and Gianni Infantino

When British newspaper The Times reported on July 28 that FIFA was exploring a new structure that would allow it to sell stakes in its prime assets (including media contracts, sponsorships, events) to private investors, few could have imagined the seismic repercussions it would have across the global soccer landscape. The news led to a swift […]

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Fan fest
A fan waves a flag at a Kansas City Fan Festival during a match between the United States and Australia (AP Photo/Reed Hoffmann)

The Record-Breaking Numbers Behind the 2026 FIFA World Cup

Before the 2026 FIFA World Cup officially got underway on June 11, it was already guaranteed to be a record-setting affair — as this would be the first edition of the event in its 96-year history to feature three host countries, 16 host cities and 48 national teams competing, with 32 advancing to the knockout […]

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More than 6.6 million fans attended this year's World Cup. (AP Photo/Karen Warren)

FIFA Hit by German Court Injunction over World Cup Ticketing Practices

A few days before the 2026 FIFA World Cup Final in East Rutherford, New Jersey, on July 19, FIFA was hit with an injunction by a court in Germany relating to its ticketing prices during the international soccer tournament. According to The Guardian, the court in Frankfurt ordered soccer’s global governing body to “stop facilitating […]

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Germany Ecuador WCup Soccer
Fans at the Ecuador vs. Germany World Cup match at New York New Jersey Stadium (AP Photo/Stephen K.H. Moyes)

2026 FIFA World Cup Final Preview: One Step from Glory

The 23rd FIFA World Cup has reached its crescendo. And now, just two teams remain in contention to claim international soccer’s ultimate prize this Sunday at New York New Jersey Stadium: Spain and Argentina. For Spain, it is a return to the FIFA World Cup Final 16 years after securing their first Jules Rimet trophy […]

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Paris Olympics Fencing
United States' Lee Kiefer, left, and Poland's Martyna Jelinska compete in the women's individual Foil round of 32 competition during the 2024 Summer Olympics at the Grand Palais, Sunday, July 28, 2024, in Paris, France. (AP Photo/Andrew Medichini)

USA Fencing Selects Fastbreak Travel as Official Housing Provider

USA Fencing, the national governing body for the Olympic and Paralympic sport of fencing in the United States, has announced a seven-year partnership agreement with AI-powered sports operations company Fastbreak AI. It means that Fastbreak Travel will serve as the Official Housing Provider for all USA Fencing national competitions, and it will also support housing […]

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world cup trophy
The FIFA World Cup Trophy (AP Photo/Tony Gutierrez)

2026 FIFA World Cup Tracker: All The Key Updates

The 2026 FIFA World Cup in Canada, Mexico and the United States — the first World Cup to feature 48 teams and span three host nations — is fast approaching. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are reaching their conclusion. But […]

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