After months of waiting, you and your spouse are heading to the stadium. After a wait of what seems like forever to be at a game, your mobile tickets are loaded on the phone as you get out of your car and head over to the stadium entrance, making sure to stop six feet from Continue Reading
The Charlotte Sports Foundation will have Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game along with a postseason bowl game played in Charlotte, North Carolina. The games include the Duke’s Mayo Classic on September 26 between Notre Dame and Wake Forest, as well as the 19th annual Duke’s Mayo Continue Reading
USA Triathlon has announced two new partnerships, one with an event delivery platform and the other with the makers of a non-alcohol beer—the first NGB to announce such a sponsorship. In a deal that extends through May 2023, USA Triathlon will partner with Blerter, a global event delivery platform to provide event management services. Blerter’s Continue Reading
With so much unknown about the short-, mid- and long-term future of the sports-event industry, destinations, rights holders and industry suppliers have tried to prepare as best they can for what may lie ahead. SportsTravel asked leaders across the industry to give their thoughts about the remarkable past few months, what they are doing now Continue Reading
In what could be seen as a sign of the times, B.A.S.S. has signed a new brand of hand sanitizer as the “Official Sanitizer Product of Bassmaster.” The deal partners Mammoth Hand Sanitizer, a product released in April from Blackbird Products Group, known for its Mammoth Coolers, and the professional bass fishing circuit just as Continue Reading
Cheez-It is taking its cheesy snacks to Orlando this bowl season, announcing a deal to be title sponsor of the Cheez-It Bowl at Camping World Stadium starting in 2020. The move away from its sponsorship of a bowl game in Phoenix is a multiyear agreement signed with Florida Citrus Sports. The Orlando bowl game was Continue Reading
The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We Continue Reading
Live sports events may be on hold but that doesn’t mean sports salespeople should automatically hit the pause button. In this conversation with SportsTravel Editor and Publisher Jason Gewirtz, industry veteran Molly Arbogast, the president and CEO of POV Sports Marketing, outlines what venues, NGBs, sports organizations and brands should be doing now that the Continue Reading
The Texas Rangers have secured six new sponsorships for areas around Globe Life Field as the ballpark gets closer to its grand opening. Among the sponsorships is the Lexus Home Plate Club, located at field level directly behind home plate that will include a full-service bar, plus in-seat food and beverage service. Along the first-base Continue Reading
The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory Continue Reading
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