Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Dick’s Sporting Goods Olympics

Dick’s Sporting Goods Announces Partnership with Team USA and LA28

Dick’s Sporting Goods will be an official sporting goods retail provider for LA28 and Team USA in an agreement announced on Tuesday ahead of the Olympic and Paralympic Summer Games in Paris. Dick’s will serve as an official supporter of Team USA for the 2024 Olympic Summer Games in Paris along with the 2026 Winter […]

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Southwest SEC

Southwest Airlines Partners With Southeastern Conference

Southwest Airlines will be the official airline of the Southeastern Conference after agreeing to a multi-year partnership to highlight SEC football, men’s and women’s basketball, baseball, softball, gymnastics and women’s soccer. Southwest is hosting the Flex Your Fandom Sweepstakes, offering entrants an opportunity to win an experience to the SEC Football Championship. Southwest created additional […]

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St. Pauli FC Visit Tampa Bay
(From left) FC St. Pauli Commercial Director Wilken Engelbracht, Visit Tampa Bay Chief Marketing Officer Patrick Harrison, Visit Tampa Bay Director of Global Sales Stefanie Zinke, and AVIAREPS Germany General Manager Jürgen Salzer. (FC St. Pauli photo)

Visit Tampa Bay Partners with German Soccer Club FC St. Pauli

Visit Tampa Bay and German soccer club FC St. Pauli have announced a partnership that will include media opportunities and Visit Tampa Bay activations at Millerntor Stadium in Hamburg. The two-year deal starts this summer as St. Pauli won the 2. Bundesliga League championship earlier this year and was promoted to the Bundesliga for the […]

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Experience Kissimmee Jaguars

Experience Kissimmee Extends Partnership With Jacksonville Jaguars

Experience Kissimmee and the NFL’s Jacksonville Jaguars have extended its partnership with Experience Kissimmee as the official travel destination of the team. Experience Kissimmee launched new annual benefits domestically with the team this season and continued their support for the UK player tour throughout Bristol, Manchester and Dublin in June. In addition to the UK […]

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Cisco LA28

LA28 Announces Cisco as Official Network Equipment Partner

Cisco has announced a partnership for the 2028 Olympic and Paralympic Summer Games in Los Angeles and Team USA to serve as its official network equipment partner. Cisco has served as an official partner of the Olympic and Paralympic Games in London (2012), Rio de Janeiro (2016), Tokyo (2020) and Paris (2024). Cisco’s networking solutions […]

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Abbott World Marathon

Abbott World Marathon Majors Partners with Marathon Tours & Travel

Abbott World Marathon Majors has announced Marathon Tours & Travel as its first official travel agency and tour operator. MTT’s Six Star hopeful packages will be offered to runners successful in the Abbott WMM draws for a place in the 2024 BMW Berlin Marathon, Bank of America Chicago Marathon and TCS New York City Marathon. […]

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Football

USA Football Announces Partnership with Under Armour

Two large partnerships have been announced in football, as a pair of major brands are aligning themselves with the sport. USA Football, the sport’s governing body in the United States, has announced a multi-year partnership with Under Armour through the 2028 Summer Olympic Games in Los Angeles. The sportswear company is the new official and […]

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Kissimmeee Brighton Hove

Experience Kissimmee Partners with Brighton & Hove Albion

Experience Kissimmee has announced a multi-year partnership with Brighton & Hove Albion, which finished the recent Premier League season in 11th place. The collaboration represents Experience Kissimmee’s first combined club deal in the English Premier League and Women’s Super League. Under this agreement, Experience Kissimmee gains promotional rights as a sleeve partner on the men’s, […]

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Burnley Visit Detroit

Visit Detroit Announces Partnership With Burnley

Visit Detroit has announced a long-term partnership to become the official U.S. destination partner of Burnley FC, the English club that will play next season in the Championship and is one of the founding members of the English Football League. The partnership included Visit Detroit as the Clarets shirt partner at last weekend’s The Soccer […]

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PLL Kayak

PLL Partners with Kayak for League Travel

The Premier Lacrosse League powered by Ticketmaster has partnered with travel search partner Kayak, as the official travel partner of the the league. The league will be the first professional sports organization to book its league and corporate travel through Kayak for Business – Kayak’s platform for simplified corporate travel. “We pride ourselves on bringing the worlds’ best lacrosse players […]

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