PGA Tour Signs Multi-Year Partnership With Barbados Tourism
Caribbean nation to be promoted as Official Marketing Partner
Posted On: January 29, 2024 By :Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour.
Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World Golf Championships-Barbados World Cup in December 2006 at Sandy Lane Resort. Germany’s team of Bernhard Langer and Marcel Siem defeated the Scottish duo of Colin Montgomerie and Marc Warren on the first playoff hole to win the tournament’s 52nd overall playing.
“We are proud to be the first island within the Eastern Caribbean to have this type of partnership with the PGA Tour brand,” said Shelly Williams, chair, Barbados Tourism Marketing Inc. “This collaboration marks a significant milestone in our ongoing efforts to show the world that Barbados is a prime luxury sporting destination. I am confident that this high-level partnership will align the destination’s profile with global fans and sports enthusiasts through the prestigious platform of professional golf.”
The island is home to seven courses including Westmoreland, Apes Hill, Barbados Golf Club, Rockley Golf Club, Sandy Lane Old Nine, Sandy Lane Country Club and Sandy Lane Green Monkey Golf Course.
“We are pleased to welcome Barbados Tourism into our PGA Tour family as an Official Marketing Partner and introduce our players and fans to this country’s rich culture,” said Brian Oliver, PGA Tour executive vice president, Corporate Partnerships. “Some of the best golf courses in the Caribbean call Barbados home and we look forward to showcasing the island as a premier tourist destination to our fanbase.”