Simon Pagenaud leads a restart during the 2019 Indianapolis 500. Photo by Stephen King/IndyCar Media

The Latest on Sports and COVID-19:
Indianapolis 500 To Be Held Without Fans

The coronavirus outbreak has forced difficult decisions for the sports-event industry. Nearly every major sporting event has been canceled, moved or postponed. Here is a look at where things stand. Tuesday, August 4 AUTO RACING: Indianapolis 500 To Be Held Without Fans One of the biggest sporting events in the world will be held without Continue Reading

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Jon Rahm
Jon Rahm of Spain won the recent Memorial Tournament in Dublin, Ohio, one of many events the PGA Tour has managed to execute since June. (AP Photo/Darron Cummings)

Case Study: How the PGA Tour’s Aggressive COVID-19 Testing Has Kept Events Going

If you were to draw up a sport suited for social distancing, it would be hard to craft something better than golf. Nonetheless, the efforts being taken by the PGA Tour to protect its players, caddies and essential event staff at its events, which have been taking place since mid-June, are extraordinary. “We have the Continue Reading

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Indians White Sox Spring Baseball
Fans were already learning social distancing during MLB's spring training. Photo: Gregory Bull/AP Images

Special Report: How COVID-19 has Changed the Sports-Event Industry

After months of waiting, you and your spouse are heading to the stadium. After a wait of what seems like forever to be at a game, your mobile tickets are loaded on the phone as you get out of your car and head over to the stadium entrance, making sure to stop six feet from Continue Reading

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On Assignment: Four Days of Golf, A Year in the Making

When fans enter the gates at Riviera Country Club in Los Angeles, they can gawk at the elevation changes and some of the most historic holes in championship golf. They can enjoy activations and different sponsorship stands at almost every fairway. And if they think because the PGA Tour’s Genesis Invitational is a four-day affair that Continue Reading

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Desert Classic

Longtime PGA Tour Event Renamed The American Express

The legendary PGA Tour event hosted for decades by Bob Hope, after one year without a sponsor, has found a new partner ahead of the 2019–2020 season. Known last January as the Desert Classic, the event at La Quinta, California, will be called The American Express as part of a multi-year agreement with the credit Continue Reading

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PGA Tour crop

PGA Tour Announces Korn Ferry as Title Sponsor

The PGA Tour has struck a deal with Korn Ferry to have it serve as a title sponsor of the newly named Korn Ferry Tour starting this weekend. The Los Angeles-based global organizational consulting firm signed a 10-year sponsorship agreement. The announcement was made by PGA Tour Commissioner Jay Monahan, Korn Ferry Chief Executive Officer Continue Reading

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PGA Tour Appoints Alexandra Baldwin as President of the Tour

The PGA Tour has named Alexandra “Alex” Baldwin as president of the Tour, making her the first female to lead one of the PGA Tour’s six global circuits as president. The Tour (formerly the Nationwide Tour) is a developmental tour that serves as the primary path for players to potentially reach the PGA Tour. Baldwin previously served as Continue Reading

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