When you think of Topgolf, you’re likely not thinking about esports. But the entertainment company whose high-end driving ranges have become a phenomenon of sorts continues to branch out into new areas. The latest of those is the creation of Esports Lounges at six of their properties in an effort to attract a new audience to their venues and to plant a flag in the growing esports market. Leading the charge is YuChiang Cheng, president of Topgolf Media. Cheng already had a background in gaming before joining Topgolf, founding the World Golf Tour, a golf website and mobile golf game, in 2006. When Topgolf acquired the World Golf Tour, Cheng became president of Topgolf Media, whose aim is to use technology to enhance in-venue golf games, apps and virtual experiences. In this conversation, Cheng discusses Topgolf’s interest in esports, the company’s target audience for events and his own background in gaming and sports.
The Sports World's Event Magazine