Saudi Arabia’s EIF and Legends Global Announce Partnership

Saudi Arabia’s Event Investment Fund and Legends Global have announced a joint venture to support the Kingdom’s vision and investment in its growing venue industry.

The partnership will become the venue operator for venue projects within the Kingdom of Saudi Arabia for exhibition and convention centres, and entertainment venues to host world-class events in the culture, entertainment, tourism and indoor sports sectors.

The investment will support the goals of Saudi Vision 2030, the government blueprint aimed at developing world-class venues and welcoming 150 million visitors to the Kingdom of Saudi Arabia by 2030.

Under the deal, Legends Global will deliver management services exclusively for the EIF-developed venues as they are delivered in Saudi Arabia.

The signing ceremony took place at the Momentum Development Conference in Riyadh, Saudi Arabia, on December 10.

Olympic-Standard Venue Delivery

Under the agreement, the first venue to be delivered will be an Olympic-standard shooting range in Riyadh, followed by a business convention and exhibition centre and an arena in Riyadh.

“This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector,” said EIF CEO Wahdan Suliman Alkadi. “By combining EIF’s vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only set new standards for venue quality and guest experience but will also unlock new opportunities for local talent and drive economic growth through innovation and international best practices.”

“The visionary leadership of HRH Prince Mohammed bin Salman Al Saud, Crown Prince of Saudi Arabia is being realised, and I want to thank Wahdan Suliman Alkadi and the EIF for their partnership with Legends Global,” said Legends Global CEO Dan Levy. “We are proud to collaborate on this once-in-a-generation opportunity to help shape the future of Saudi Arabia’s events industry.

“Drawing on decades of experience, we will deliver a bold vision that benefits citizens and residents while attracting millions of visitors. Together, we are creating destinations, activating communities, and advancing Vision 2030 through a portfolio of iconic spaces that serve as catalysts for economic diversification, tourism growth, and cultural exchange.”

“There is real value in working closely together and blending local heritage with global expertise to help create a network of exceptional venues, innovative management, and inclusive experiences,” said Harvey Lister, president and chief executive, Asia Pacific and Middle East. “Our global network will help create a thriving ecosystem that attracts international artists, sports, and event content to feature alongside local event and festival organisers.

“Together, we are redefining how people gather, connect, and experience entertainment, business and culture.”