Southwest Airlines and the College Football Hall of Fame have signed a multi-year sponsorship agreement that names Southwest as the official airline of the organization.

“We are thrilled to have Southwest on board as a major sponsor of the new Hall of Fame attraction in Atlanta,” said John Stephenson, president and CEO of Atlanta Hall Management. “Southwest employees’ enthusiasm is such a great fit with college football and it mirrors the fun and engaging experience we will bring to football fans when they visit the hall.”