BASE Sports Group – SportsTravel

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BASE Sports Group Tabs Danielle Lafferty as Director of Operator Development

BASE Sports Group has announced the addition of Danielle Lafferty as its new director of operator development to work with event and facility operators and strengthen relationships, optimize experiences and ensure successful activation of brand partnerships across youth sports. BASE Sports Group offers youth sports properties a low-risk opportunity to have their sponsorable assets presented […]

Posted On : July 17, 2025 By : Justin Shaw

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Play Hockey Announces Partnership with Base Sports Group

Youth hockey events organizer Play Hockey has announced a partnership with Base Sports Group as its first sponsorship agency partner in the United States. Winnipeg-based Play Hockey will host 107 youth events in seven countries, five provinces and 15 states during the 2025 season. Over 100,000 athletes participated in Play Hockey events in 2024. “We […]

Posted On : January 21, 2025 By : Justin Shaw

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Will Wister Named Director of Sales at BASE Sports Group

BASE Sports Group, a sponsorship sales agency in the youth and amateur sports space, has named Will Wister as its new director of sales. Wister has more than a decade of experience in the sports industry and most recently was the senior manager of media sales at Cast Iron Media. “I’ve been fortunate in my […]

Posted On : August 24, 2023 By : Matt Traub