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Following the conclusion of the Milano Cortina 2026 Olympic Winter Games, LA28 has announced that it has surpassed five million registrations for the LA28 Ticket Draw. Since the ticket draw registration option opened on January 14, LA28 said that it had received an “unprecedented” number of registrations, including 1.5 million within the opening 24 hours, […]
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More than 1.5 million registrations were made in the first 24 hours of registration for the LA28 Ticket Draw, according to the organizers of the LA28 Olympic and Paralympic Games. With more than two years still to go until LA28, it is the earliest registration period for a Games to date, and it was reported […]
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Global financial technology platform Intuit has announced that it has retained its sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner in the financial management software category. It becomes one of the first companies to retain the naming rights for an Olympic Games venue, with Intuit Dome hosting five-on-five […]
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LA28, Team USA and NBCUniversal have partnered with Google to deliver a more personal and interactive experience for Olympic and Paralympic Games athletes and spectators. As part of the deal, Google will become a founding partner of LA28 and integrate its technologies across Google Search, Google Cloud and advanced AI tools like Gemini to connect […]
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For the first time in the history of the Olympic and Paralympic Games, LA28 will implement naming rights at competition venues for the 2028 Olympic and Paralympic Summer Games in Los Angeles. Comcast Squash Center at Universal Studios and Honda Center have been announced as the first branded venues for the LA28 Games. “From the […]
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The International Olympic Committee Coordination Commission visited Los Angeles ahead of the three-year mark from when the city will host the 2028 Olympic and Paralympic Summer Games. “LA28 has achieved major milestones that are laying the foundation for a truly remarkable edition of the Games,” said Nicole Hoevertsz, LA28 Coordination Commission chair. “From finalizing the […]
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Since flag football was approved to make its debut as an Olympic sport at the 2028 Summer Games in Los Angeles, there’s been one question on everybody’s mind: will NFL players be eligible? That answer is yes, as today the 32 NFL owners voted unanimously to permit the participation of its players at the Spring […]
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The LA28 Olympic and Paralympic Summer Games and Team USA have announced AECOM as the Official Venue Infrastructure Partner for the entities. AECOM will support the delivery of the venue infrastructure program for the Games that will feature over 15,000 Olympic and Paralympic athletes. Working closely with LA28 and key stakeholders, AECOM will help deliver […]
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Wasserman has acquired branding and signage company bluemedia, which has 250-plus clients including the NFL, Las Vegas Grand Prix, Phoenix Raceway, Kansas City Chiefs, NCAA and the Atlanta Falcons Stadium Company. As part of the acquisition, Gina Patel, president of bluemedia, will join Wasserman Live as group vice president. Patel and the team will continue […]
Continue ReadingThe International Olympic Committee’s Coordination Commission wrapped up a three-day visit to Los Angeles this week to review selected venues and track the progress of the 2028 Olympic and Paralympic Summer Games in Los Angeles. The commission visited the Rose Bowl in Pasadena, the new Intuit Dome in Inglewood, and the convention center, waterfront and […]
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