CalFootball

Cal Athletics, FTX Unveil 10-Year Football Field Naming Rights Relationship

Cal Athletics has announced the first collegiate cryptocurrency naming rights sponsorship in which its football field will be known as FTX Field at California Memorial Stadium in a $17.5 million deal that will be paid in full in cryptocurrency. In addition to field-naming rights, the relationship will feature on-field branding and branding on athletics press […]

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FTX MLB

MLB Signs Cryptocurrency Deal with FTX

Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]

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DevilsNFT

Hockey Dives Into NFT Collectibles Partnerships

The New Jersey Devils and Fanaply have announced a digital collectibles partnership, allowing Fanaply to host, mint, sell and distribute Devils’ licensed NFTs that include moments throughout the franchise’s history. The partnership’s first collection will include an “NJD EST 1982” NFT coin, which will be available as a 1/1 collectible and sold in auction-style format. […]

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