Cal Athletics has announced the first collegiate cryptocurrency naming rights sponsorship in which its football field will be known as FTX Field at California Memorial Stadium in a $17.5 million deal that will be paid in full in cryptocurrency. In addition to field-naming rights, the relationship will feature on-field branding and branding on athletics press […]Continue Reading
League of Legends has an official cryptocurrency sponsor after the game’s publisher, Riot Games, agreed to a sponsorship deal with cryptocurrency exchange FTX. The reported seven-year deal will grant FTX branding and sponsorship rights across LCS platforms. The branding will be on LCS broadcasts; player net worth, total team gold and gold graphs will all […]Continue Reading
Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]Continue Reading
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.