CalFootball

Cal Athletics, FTX Unveil 10-Year Football Field Naming Rights Relationship

Cal Athletics has announced the first collegiate cryptocurrency naming rights sponsorship in which its football field will be known as FTX Field at California Memorial Stadium in a $17.5 million deal that will be paid in full in cryptocurrency. In addition to field-naming rights, the relationship will feature on-field branding and branding on athletics press […]

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LeagueofLegends

Crypto Company FTX Strikes Deal With Riot Games

League of Legends has an official cryptocurrency sponsor after the game’s publisher, Riot Games, agreed to a sponsorship deal with cryptocurrency exchange FTX. The reported seven-year deal will grant FTX branding and sponsorship rights across LCS platforms. The branding will be on LCS broadcasts; player net worth, total team gold and gold graphs will all […]

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FTX MLB

MLB Signs Cryptocurrency Deal with FTX

Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]

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