Tag: Gen Howard

Kentucky Derby
The 150th Kentucky Derby celebrates the event's past, will marking the beginning of a new era at Churchill Downs. Photo courtesy of Louisville Tourism

Between Kentucky Derby and PGA Championship, Louisville Preps for a Record-Setting May

Louisville throws one of the biggest parties in the sports world each May when the Kentucky Derby captures millions of eyeballs for the “Greatest Two Minutes in Sports.” However, this May will be even crazier for Louisville. Just 12 days after the Derby — which celebrates its 150th running on May 4 — the city […]

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Louisville Tourism Promotes Gen Howard, Dana Baldwin

Louisville Tourism has promoted Gen Howard to director of sports market development, part of two moves aimed at strengthening the Kentucky city’s ties to sports. Dana Baldwin has also been promoted and will serve as national sales manager/sports. She will work specifically on sports tourism under Howard. In the new role, Howard will focus on […]

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Sports ETA Crop

Sports ETA Approves New Board Members, Changes Bylaws

Members of the Sports Event and Tourism Association elected a new board at the first annual membership meeting held since the start of the pandemic. Members also adopted several new bylaw changes that will give more equal benefits to rights holder and industry partner members, and created a new individual membership category. The annual meeting […]

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