The 27-year wait was worth it for the basketball-mad region of Minneapolis-St. Paul after a Women’s Final Four that was in many ways the first major event that the city was able to organize since the pandemic. More than 36,000 fans attended games at the Target Center between the two semifinals on April 1 and […]Continue Reading
Hotels and the Rise of Sports-Related Travel: Julius Robinson on Marriott’s NCAA Partnership and Industry Trends
The Women’s Final Four in Minneapolis was the biggest gathering in women’s college basketball since the pandemic began more than two years ago. And in the light of last year’s NCAA gender equity report, all eyes were on the destination to make sure that women’s sports were celebrated not only on the court and in […]Continue Reading
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