LegendsUSL

United Soccer League and Legends Enter 10-Year Partnership

The United Soccer League and Legends have announced a multi-faceted, 10-year partnership that will accelerate the USL’s growth and drive future business. The USL has more than 200 professional and pre-professional clubs across the United States and is in rapid expansion mode, looking to add more than 25 professional clubs over the next five years […]

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Real Madrid has agreed to a joint venture with U.S.-based Sixth Street in which profits from the Santiago Bernabéu Stadium will be shared.

Partnership Launched Between Real Madrid, Sixth Street and Legends

Real Madrid has signed an agreement with U.S.-based investment firm Sixth Street and Legends that will leverage the Santiago Bernabéu Stadium for potentially new events while giving the club hundreds of millions of dollars in new capital. Sixth Street will pay about $380 million over 20 years for a 30 percent stake in stadium operations. […]

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PGALegends

PGA of America and Legends Enter Merchandising Services Partnership

The PGA of America has announced a strategic partnership agreement with Legends to operate and elevate on-site, online, licensing and corporate merchandising for the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. As part of the transition, the PGA’s merchandising and licensing department will become part of the Legends Global […]

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LegendsPFL

Professional Fighters League and Legends Enter Strategic Partnership

The Professional Fighters League has announced a long-term partnership with Legends, a premium experiences company includes Legends taking a minority ownership stake in the PFL. Legends will help create and execute unique experiences and opportunities for sponsors, partners and fans at PFL events. The partnership will focus on developing a range of services including sponsorship […]

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Legends

Legends Going Global With New Division

Legends has added a global partnership division and will have it by run by Chris Hibbs, the former chief commercial officer for the sports and entertainment agency’s representation of SoFi Stadium, which is finishing construction as the upcoming home of two National Football League teams. The brand will be called Legends Global Partnerships and will […]

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