The PGA of America has announced a strategic partnership agreement with Legends to operate and elevate on-site, online, licensing and corporate merchandising for the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. As part of the transition, the PGA’s merchandising and licensing department will become part of the Legends Global […]
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The Professional Fighters League has announced a long-term partnership with Legends, a premium experiences company includes Legends taking a minority ownership stake in the PFL. Legends will help create and execute unique experiences and opportunities for sponsors, partners and fans at PFL events. The partnership will focus on developing a range of services including sponsorship […]
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Legends has added a global partnership division and will have it by run by Chris Hibbs, the former chief commercial officer for the sports and entertainment agency’s representation of SoFi Stadium, which is finishing construction as the upcoming home of two National Football League teams. The brand will be called Legends Global Partnerships and will […]
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