Campeones Cup Soccer
Atlanta United team members celebrate with the trophy after defeating Club America 3-2 in the Campeones Cup soccer final Wednesday, Aug. 14, 2019, in Atlanta. (AP Photo/John Bazemore)

Procter & Gamble, Major League Soccer Announce Multi-Year Partnership

Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]

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World Series Rays Dodgers Baseball
Los Angeles Dodgers starting pitcher Clayton Kershaw throws to Tampa Bay Rays' Joey Wendle during the second inning in Game 1 of the 2020 World Series in Arlington, Texas. (AP Photo/Tony Gutierrez)

One Year Later: How COVID has Changed Sports Forever

Remember what it like to go to a sold-out game? Waiting in line with others for seemingly forever before getting your ticket scanned, walking into the concourse and trying to avoid bumping into other people while finding a hot dog and soda, then going to your seats to check out the early scene. Maybe you […]

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InterMiamiStadium

Inter Miami Finds Stadium Naming Rights Partner in AutoNation

Inter Miami CF, a week before the start of the Major League Soccer season, has announced a naming-rights agreement for its stadium in Fort Lauderdale, Florida, with AutoNation that will see its venue rebranded as DRV PNK Stadium for the next three years. The agreement also includes AutoNation branding on the Inter Miami training gear. […]

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Vavae Malepeai
USC running back Vavae Malepeai runs into the end zone for a touchdown against UCLA during the second half of a college football game on November 23, 2019, in Los Angeles. (AP Photo/Marcio Jose Sanchez)

Sports and COVID-19: The Impact on the Sports-Event Industry

The coronavirus outbreak has forced difficult decisions for the sports-event industry. Nearly every major sporting event has been canceled, moved or postponed. Here is a look at where things stand. Click here for the latest on COVID-19’s Effect on the Sports-Event Industry. Tuesday, April 6 BASEBALL: Rangers Sell Out Globe Life Field for Opener Major […]

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Avaya Stadium
San Jose Earthquakes

San Jose Earthquakes, PayPal Agree to 10-Year Stadium Naming Rights Partnership

The San Jose Earthquakes have signed a 10-year naming rights sponsorship agreement for its stadium with PayPal Holdings, making the Major League Soccer club’s home known as PayPal Park. PayPal Park will feature a 250-seat reserved section for underserved members of the community and provide them with access to complimentary tickets and transportation to and […]

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UBSArena

New Sports Venues to Watch in 2021

As the demand for spaces to host sporting events continues to grow with an eye toward sports-related travel in a post-coronavirus world, destinations across the country are examining their inventory, identifying needs and building accordingly. Here are 15 new sports complexes to keep an eye on in 2021. Midway Central Station Bedford Park, Illinois OPENING: […]

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MLS Orlando3
Portland's Diego Valeri takes a corner kick during the MLS is Back Tournament at the ESPN Wide World of Sports Complex in Orlando, Florida. In the background are a series of massive blue screens that the league used for broadcasts to show virtual fan parties and sponsor logos during the tournament.

Case Study: How Major League Soccer
Has Pulled Off Its 25th Season

Major League Soccer began in 1996 with 10 teams. Now in its 25th season, the league has 26 teams as Inter Miami — with world superstar David Beckham as owner — and Nashville SC debuted as the newest expansion franchises. The league was planning a season unlike any other in 2020 to celebrate its silver anniversary, […]

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CharlotteFC

MLS Expansion Franchise in Charlotte Reveals Charlotte FC Branding

The latest expansion team for Major League Soccer unveiled its name, branding and logo as Charlotte Football Club, or Charlotte FC by its shorter name, will take the field in 2022. MLS officially awarded an expansion team to the city of Charlotte on December 17, 2019, making it the league’s 30th  club. Plans to start […]

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MLS logo_final

MLS Delays Expansion Plans

Major League Soccer has announced a new timeline for expansion, postponing the start of several new teams citing the impact of the COVID-19 pandemic on the teams’ business operations and stadium development. Under the new plan, Austin FC will remain on schedule to begin competition in 2021. But Charlotte, which had expected to begin plan […]

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HP FieldHouse

Orlando Prepares for Potential Post-COVID Business

As the sports world slowly begins to start bringing back events, many professional leagues are working on proposals based upon being in one central location that would allow events to be held without widespread exposure or outbreaks of the COVID-19 pandemic. One of the more popular locations mentioned is Orlando, Florida, which is reportedly the […]

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