RealMadrid_Santiago_Bernabeu
Real Madrid has agreed to a joint venture with U.S.-based Sixth Street in which profits from the Santiago Bernabéu Stadium will be shared.

Partnership Launched Between Real Madrid, Sixth Street and Legends

Real Madrid has signed an agreement with U.S.-based investment firm Sixth Street and Legends that will leverage the Santiago Bernabéu Stadium for potentially new events while giving the club hundreds of millions of dollars in new capital. Sixth Street will pay about $380 million over 20 years for a 30 percent stake in stadium operations. […]

Continue Reading
Posted On :
LegendsPFL

Professional Fighters League and Legends Enter Strategic Partnership

The Professional Fighters League has announced a long-term partnership with Legends, a premium experiences company includes Legends taking a minority ownership stake in the PFL. Legends will help create and execute unique experiences and opportunities for sponsors, partners and fans at PFL events. The partnership will focus on developing a range of services including sponsorship […]

Continue Reading
Posted On :
Legends

Legends Going Global With New Division

Legends has added a global partnership division and will have it by run by Chris Hibbs, the former chief commercial officer for the sports and entertainment agency’s representation of SoFi Stadium, which is finishing construction as the upcoming home of two National Football League teams. The brand will be called Legends Global Partnerships and will […]

Continue Reading
Posted On :