Vavae Malepeai
USC running back Vavae Malepeai runs into the end zone for a touchdown against UCLA during the second half of a college football game on November 23, 2019, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
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Sports and COVID-19: The Impact on the Sports-Event Industry

The coronavirus outbreak has forced difficult decisions for the sports-event industry. Nearly every major sporting event has been canceled, moved or postponed. Here is a look at where things stand. Click here for the latest on COVID-19’s Effect on the Sports-Event Industry. NFL: No COVID, no worries for draft fans in Las Vegas Posted: Friday, […]

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Sapporo Bid
The Olympic rings glow during the Closing Ceremony of the 2022 Winter Olympics in Beijing. Officials in the northern Japanese city of Sapporo say there is public support for holding the 2030 Winter Olympics. However, Mayor Katsuhiro Akimoto says the city has no plans to hold a binding public referendum for the final word. (AP Photo/Natacha Pisarenko, File)

Sapporo Establishes Committee as Part of 2030 Olympic Bid

One of the prime contenders to host the 2030 Olympic and Paralympic Winter Games has taken another step forward in its candidacy as the city of Sapporo, Japan, and the Japanese Olympic Committee announced it will establish the Hokkaido-Sapporo 2030 Olympic and Paralympic Promotion Committee. Sapporo Mayor Katsuhiro Akimoto revealed the plans last week. Akimoto […]

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USOPCNCAA

USOPC, NCAA Announce Olympic and Paralympic Sport Cooperation Agreement

The United States Olympic & Paralympic Committee and NCAA have announced a strengthened Olympic and Paralympic Sport Cooperation Agreement through 2024 in an effort to keep the Olympic sports programs in the collegiate sports alive and thriving across all divisions. A joint statement between the USOPC and NCAA said the new agreement terms are rooted […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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ChristyCahill

World Lacrosse Names Christy Cahill as Chief Brand and Communications Officer

World Lacrosse has hired Christy Cahill as its chief brand & communications officer, playing a leading role in the sport’s campaign for inclusion on the Olympic Program starting with the 2028 Los Angeles Games. ​In her new role, Cahill will be charged with driving awareness and interest in the sport of lacrosse around the world […]

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BrandonLowery

Brandon Lowery Named Interim USA Surfing CEO

After leading surfing into its first Olympic Games, Greg Cruse is leaving as USA Surfing’s chief executive officer and transferring the organization’s leadership to Brandon Lowery on an interim basis. Lowery played a leading role in bringing together Olympic surfers, skaters and snowboarders for a three-day 2021 Olympic training camp at BSR Surf Resort wave […]

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Salt Lake City Olympics
The U.S. Olympic team marches into Rice-Eccles Olympic Stadium during the opening ceremonies of the 2002 Winter Olympics in Salt Lake City on February 8, 2002. (AP Photo/Laura Rauch)

USOPC Making Progress on Potential 2030 Olympic Winter Games Bid

The United States Olympic and Paralympic Committee says it will work with the Salt Lake City-Utah Committee for the Games to work toward a potential 2030 Olympic and Paralympic Winter Games bid. The USOPC board approved a resolution saying it will continue work on the feasibility of a 2030 bid during its meeting this week […]

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Lausanne | SwitzerlandIOC President, Thomas Bach chairs the Executive Board meeting held in Olympic House. Photograph by IOC/Greg Martin
IOC President Thomas Bach chairs the Executive Board meeting held in Olympic House in Lausanne, Switzerland. Photograph by IOC/Greg Martin

IOC President Says U.S. Diplomatic Boycott of Beijing Olympics ‘a Purely Political Decision’

International Olympic Committee President Thomas Bach said diplomatic boycotts by the United States, Australia, Canada and the United Kingdom ahead of the 2022 Olympic and Paralympic Winter Games in Beijing “is a purely political decision for each government” and the IOC will continue to be apolitical. The United Kingdom and Australia have joined the U.S. […]

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Virus Outbreak China
People wearing face masks to protect against COVID-19 walk past a display showing a countdown clock to the 2022 Winter Olympics in Beijing on August 18, 2021. Beijing's top official is reiterating the need for strict anti-coronavirus measures at the Winter Olympics. (AP Photo/Mark Schiefelbein)

USOPC Trying to Stay Apolitical Ahead of Beijing 2022

Athletic competition itself was not the focus of a press conference by the United States Olympic and Paralympic Committee on Tuesday morning as questions focused on Beijing, the host of the upcoming 2022 Olympic Winter Games, and how the Games have become a flashpoint for the various geopolitical issues surrounding China. “We encourage our athletes […]

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US Gymnastics Olympic Trials
Shane Wiskus competes on the pommel horse during the men's U.S. Olympic Gymnastics Trials on June 26, 2021, in St. Louis. Wiskus advanced to the Olympic Summer Games in Tokyo after his college, Minnesota, dropped men's gymnastics as a sport. (AP Photo/Jeff Roberson)

USOPC Think Tank: Combine NGB and NCAA Championships

The United States Olympic & Paralympic Committee College Sports Sustainability Think Tank has released seven recommendations to address college sports programs that have faced financial challenges, including a call to combine national governing body and NCAA championships in certain sports. When the United States sent 613 athletes to Tokyo, 463 of them — more than […]

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