The DMO Connection

Event planners for sports organizations are a unique breed because they are often responsible for not only organizing sporting events but also meetings, conventions and trade shows. In those instances, it is valuable for event organizers to understand the services that a destination marketing organization (DMO) can provide. Here, based on information provided by our partners at Destination Marketing Association International (DMAI), are the top five ways in which DMOs can provide value to those sports-event organizers who are also responsible for their group’s meetings and conventions:

To read the rest of this article in the digital edition of SportsTravel, please click here.