Tour Championship Debuts New Shared Hospitality Option for 2024
The Georgian is one of new activations for attendees at tournament in Atlanta
Posted On: February 27, 2024 By :The Georgian will be a new upscale shared hospitality option to round out the full hospitality program for the PGA Tour’s 2024 Tour Championship at East Lake Golf Club in Atlanta from August 28 through September 1.
Alongside East Lake Golf Club’s full-scale course renovation, the tournament will have a reimagined hospitality program with the return of the Starter Lounge presented by NetJets and the Ultra Athletic Club.
“The addition of The Georgian alongside the return of the Starter Lounge presented by NetJets and the Ultra Athletic Club provides companies and their invited guests plenty of options for best-in-class hospitality at the Tour Championship,” said Alex Urban, executive director of the Tour Championship. “The growth of this event, in addition to the incredible course renovation of East Lake Golf Club, has afforded us the opportunity to reimagine the 2024 event and fan experience.”
The Georgian hospitality area will offer all-inclusive food and beverage; a climate-controlled structure with expansive patio seating set holes No. 8 and 9; and includes views to No. 1 tee and the East Lake clubhouse. The Starter Lounge presented by NetJets returns to the No. 1 tee with food and beverage included and views of every group teeing off at ground level venue. Situated in the epicenter of the course, the Ultra Athletic Club is an open-air, shaded venue with views of the driving range and No. 16 tee with tickets inclusive of beer and seltzer with food and other beverages available for purchase.
The Tour Championship is the culmination of the PGA Tour season and FedExCup Playoffs. Between the course renovation and market demand for more VIP offerings, the tournament has 25% more private hospitality opportunities for sale in 2024 compared to a year ago. Elevate supports the PGA Tour’s efforts in premium hospitality strategy, sales, and service.