USA Cycling Launches 2025–2028 Strategic Plan

USA Cycling has announced the launch of its 2025–2028 strategic plan designed to guide the future of American cycling as the organization builds toward the 2028 Olympic and Paralympic Summer Games.

“This strategic plan reflects the collective voice of our members, officials, race directors, coaches, staff and national team athletes. Bringing these perspectives together marks a pivotal moment for our sport,” said Brendan Quirk, CEO of USA Cycling. “As we look ahead to LA 2028, our mission is to grow and strengthen bike racing nationwide while creating opportunities for every rider to reach their potential.”

Earlier this year, USA Cycling staff, board members and key stakeholders worked together to define the future direction of the sport. The result was the new four–year strategic plan, finalized and approved by the board of directors in the summer of 2025.

“The work toward LA 2028 is well underway,” added Quirk. “This plan provides a roadmap to build a stronger and more competitive future for American cycling. With the support of our members, partners and the broader cycling community, we are confident in the path ahead.”

Over the next four years, USA Cycling will focus on four strategic priorities:

• Enhance the Member Experience – Offering personalized membership options and elevating National Championships.
• Build a World-Class Athlete Development System – Creating pathways, expanding opportunities and investing in performance innovation to help athletes reach their full potential.
• Strengthen Racing Nationwide – Supporting event directors, local associations and modernizing sanctioning to make racing more accessible and sustainable.
• Secure Sustained Growth and Impact – Expanding sponsorships, donor support, and storytelling to strengthen USA Cycling and grow participation nationwide.

The first initiative members will experience is the launch of USA Cycling’s redesigned member portal, powered by Sport:80. Included in this launch is an improved national rankings interface; a rider results dashboard with rivals, prey, and head-to-head race comparisons; and an upgraded tracker that automatically charts progress towards category advancements.

Also on deck is the continuation and expansion of Project 4:05, a technology and innovation initiative that transformed race strategy and athlete preparation heading into the Paris 2024 Olympic Games and helped secure the gold medal in Women’s Team Pursuit.