Visit Oakland Launches New Destination Brand

More than 500 Oakland-area business leaders attended Visit Oakland’s first Annual Tourism Breakfast on Wednesday, April 2, at the Paramount Theatre in Oakland, California. Visit Oakland launched its new branding efforts, which included a new brand identity, website and targeted advertising campaign.

“Visit Oakland is laser-focused on elevating Oakland’s brand. With our research, marketing partnerships and new brand architecture, all of the pieces have come together to create a strong image for Oakland,” said Alison Best, Visit Oakland president and CEO. “We are inviting visitors, local media and meeting professionals to really understand our city, and discover the unexpected.”