Learning from Disney

Last month, I attended Disney’s D23 Expo as a guest of The Walt Disney Company. Held at the Anaheim Convention Center, D23 is a biennial gathering of fervent Disney fans that provides a sneak peek of Disney’s near future. In all, more than 65,000 people attended the three-day event, which included a general session room with seating for 7,500 and an expo that occupied more than 400,000 square feet of space. Attending Disney’s D23 Expo provided several insights on creating successful sports-related meetings and events from a company whose mastery of entertainment is impossible to dispute.

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