JPMorganChase Named First Global Banking Partner of Olympic Games

The International Olympic Committee and JPMorganChase have announced a significant partnership that will make the latter the first Global Banking Partner in the history of the Olympic Games.

The partnership will include both the Los Angeles 2028 Olympic and Paralympic Summer Games (LA28) and the French Alps 2030 Olympic and Paralympic Winter Games.

“JPMorganChase is the first Global Partner from the banking sector in Olympic history, and we are proud to welcome them to the Worldwide Olympic Partner programme,” said IOC President Kirsty Coventry. “This partnership reflects our shared values of ambition, excellence and trust, and will support the Olympic Movement and sport around the world. JPMorganChase’s global reach and expertise will deliver lasting support for athletes and help create a lasting impact in communities worldwide.”

“We are honored to be a Worldwide Partner of the Olympic and Paralympic Games, supporting athletes, fans, businesses and communities around the globe,” said Jamie Dimon, chairman and CEO of JPMorganChase. “Olympians and Paralympians are more than athletes — they are our customers, clients and employees, and their dreams extend beyond the Games. We bank the communities they live in, finance the facilities they train in, help them start businesses, and plan for their futures. Their journeys reflect the aspirations of millions we serve every day, and we’re excited to support them.”

Lasting Olympic and Paralympic Legacies

At the same time, the firm has reached an agreement with LA28 to become the Official Bank of Team USA and LA28, as well as a Founding Partner of LA28. Coinciding with the 250th anniversary of America, the partnership is designed to champion athletes, expand opportunity and create a lasting legacy for communities in Los Angeles and across the United States.

While JPMorganChase will be the Worldwide Olympic Partner in the Asset and Wealth Management and Private Banking, Commercial and Investment Banking category, it will be a Founding Partner of the LA28 Olympic Games in the Retail Banking category in the United States.

In line with the IOC’s approach, any revenues generated through the partnership must be redistributed to support sports organizations around the world — including National Olympic Committees and their athletes, as well as Organizing Committees for the Olympic and Youth Olympic Games.

Operating in over 60 countries and with clients in more than 100 markets, JPMorganChase will use the partnership to strengthen the Olympic and Paralympic movements’ long-term financial health and create new economic opportunities for athletes, businesses and the communities it serves. Alongside the IOC, the firm will look to holistically support athletes by hosting financial health workshops for them through the IOC’s Athlete365 platform, as well as leave a lasting legacy for host cities through initiatives and local investments long after the Games have concluded.

NBCUniversal Partnership for LA28

Elsewhere, JPMorganChase has also been tapped to support NBCUniversal’s multi-platform coverage of the LA28 Games. This will include highlighting athlete journeys and the competitions at the Games in “new and exciting ways,” according to the two entities.

“Team USA represents the very best of our country: resilience, excellence and the belief that sport can unite and inspire communities across the nation,” said Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee (USOPC). “Partnerships like this with JPMorganChase strengthen the foundation that allows our athletes to pursue greatness while advancing the broader Olympic and Paralympic Movement in the United States.

“As we look to the LA28 Games, we are committed not only to delivering extraordinary Games, but also to expanding opportunity and supporting athletes on and off the field. We are grateful for partners who share that vision and are investing in the future of Team USA.”

“As the Official Bank of Team USA and LA28, and a Founding Partner of the LA28 Games, we’re excited to support and celebrate the world’s greatest athletes, and to help welcome the world to Los Angeles in 2028,” said Jennifer Roberts, CEO of Chase Consumer Banking, JPMorganChase. “This partnership is a continuation of our centuries-long history of investing in and supporting the dreams of America’s people, businesses and communities. Our unmatched scale, resources and expertise will help ensure the benefits of the LA28 Games extend far beyond the Closing Ceremony, for generations to come.”

“The LA28 Games are about championing athletes, expanding opportunity, and leaving a legacy that endures long after 2028,” said LA28 CEO Reynold Hoover. “JPMorganChase shares that vision, and we’re grateful for their collaboration as a Founding Partner committed to athletes, Angelenos and the future of our communities. Together, we’re building an LA28 Games that rise to the scale of Los Angeles and redefine what the Olympic and Paralympic Movement can achieve.”

LA28 Ticket Sales

Earlier this week, it was confirmed that more than four million tickets had been sold for the LA28 Olympic Summer Games in the opening window of sales.

Tickets for the Games went on sale to the general public worldwide when Drop One opened on April 9 (the earliest on-sale period for an Olympic Games), before it closed 10 days later. Fans were able to receive time slots that allowed them to log in during their designated window and purchase up to 12 tickets for any Olympic event subject to availability, including the Opening and Closing Ceremonies.

Prior to that, LA28 organizers said that ticket sales in the initial LA and OKC Locals Presale had “significantly exceeded” first-week sales for any previous Olympic Games.

Registration is now underway for Drop Two of the LA28 Ticket Draw, which is due to open in August 2026. This will give another opportunity for fans who did not register, were not selected in the first on-sale phase, or did not purchase their Olympic ticket maximums.