Tag: LA28

Rio Olympics Athletics
Track star Allyson Felix will be the most decorated U.S. athlete on the 613-member team with nine medals. (AP Photo/Lee Jin-man)

Allyson Felix Announces Candidacy for IOC Athletes’ Commission

Olympic champion Allyson Felix has announced her candidacy for election to the International Olympic Committee Athletes’ Commission. Felix stepped away from athletics following the 2020 Olympic Games in Tokyo — her fifth Games — as the most decorated female athlete in Olympic track and field history with seven gold medals and 11 total medals. Felix […]

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Dick’s Sporting Goods Olympics

Dick’s Sporting Goods Announces Partnership with Team USA and LA28

Dick’s Sporting Goods will be an official sporting goods retail provider for LA28 and Team USA in an agreement announced on Tuesday ahead of the Olympic and Paralympic Summer Games in Paris. Dick’s will serve as an official supporter of Team USA for the 2024 Olympic Summer Games in Paris along with the 2026 Winter […]

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LA28 New Venues

LA28 Announces New Venues for Events in Carson, Long Beach

Carson and Long Beach will reprise roles hosting events in a variety of sports as LA28 announced more venues for the 2028 Olympic Summer Games on Friday. Carson will host track cycling at the velodrome, field hockey in the adjacent fields, rugby sevens in the stadium and tennis at Dignity Health Sports Park, although the […]

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LA28 Para Climbing

Para Climbing Approved for 2028 Paralympic Program

The International Paralympic Committee has approved a proposal from LA28 to include Para climbing into the 2028 Paralympic Sport Program, expanding the Games program to 23 sports as Para climbing will make its Paralympic debut in Southern California. The International Federation for Sport Climbing has been hosting Para climbing competitions since 2006. Athletes from 27 […]

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LA28 Venues
Among the venues LA28 will utilize is swimming at SoFi Stadium, which garnered major social media buzz upon its announcement. Renderings via LA28

LA28 Swimming Set for SoFi Stadium; Softball Heading to Oklahoma City

The 2028 Olympic Summer Games will have multiple sports organized in Oklahoma City, Oklahoma, while the long-whispered reports of swimming heading to SoFi Stadium were confirmed by LA28 organizers on Friday morning, meaning that athletics will be held immediately after the Opening Ceremony with swimming in the second half of the Games, bucking long-time tradition. […]

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Cisco LA28

LA28 Announces Cisco as Official Network Equipment Partner

Cisco has announced a partnership for the 2028 Olympic and Paralympic Summer Games in Los Angeles and Team USA to serve as its official network equipment partner. Cisco has served as an official partner of the Olympic and Paralympic Games in London (2012), Rio de Janeiro (2016), Tokyo (2020) and Paris (2024). Cisco’s networking solutions […]

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LA28 Reynold Hoover

Reynold Hoover Named Chief Executive Officer of LA28

A retired three-star lieutenant general in the United States Army who also had various roles in the federal government, Reynold Hoover was named as Chief Executive Officer for the LA28 organizing committee on Wednesday. Hoover succeeds Kathy Carter, who stepped down as chief executive officer in December 2023. Carter oversaw LA28’s founding partnerships and led a […]

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LA28

LA28 Venue Updates Announcements to Come This Year

Venue changes to the plans for the 2028 Olympic Summer Games in Los Angeles will be rolled out throughout this year, it was said during the general assembly of the Association of Summer Olympic International Federations in Birmingham, England. During the recent event, LA28 Senior Director of Sports Nicco Campriani led a report from the […]

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LA28 Anheuser Busch

Michelob Ultra Named Exclusive Beer Sponsor of Team USA for LA28 Games

Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]

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Flag Football A
Flag football has grown explosively in the past five years with participation on the girls and women's side of the sport. Photo courtesy of USA Football

Flag Football’s Olympic Spot Powered by Growth in Girls Participation

Yes, having the backing of the National Football League was a major plus for flag football in its quest for Olympic inclusion. How could it not be? One of the biggest leagues in the world wanting to continue spreading its brand internationally was a powerful attraction for the International Olympic Committee, including using the sport […]

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