LA28

IOC Approves Surfing, Skateboarding and Climbing for LA28

The International Olympic Committee has approved the initial sports program for the 2028 Olympic Summer Games in Los Angeles, including the official inclusion of surfing, skateboarding and sport climbing. Still off the list for the moment are Olympic stalwarts boxing, weightlifting and modern pentathlon, whose administration have been called into question over a variety of […]

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Speed climbers use ropes. Photo courtesy of USA Climbing

Skateboarding, Climbing, Surfing Highlight LA28 Sports Program

Skateboarding, sport climbing and surfing have been added to the list of 28 sports to be included in the Initial Sports Program for the 2028 Olympic Summer Games in Los Angeles ahead of what is expected to be official confirmation at the next International Olympic Committee session in February 2022. IOC President Thomas Bach noted the […]

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IOC Opens Up Official Olympic Shop

The International Olympic Committee will give fans the chance to buy Olympic-branded merchandise for the first time without going to the Games, opening The Olympic Shop in collaboration with Fanatics as Paris 2024 marks its 1,000-day countdown to the opening of the next Olympic Summer Games. Fans will be able to purchase official Olympic and […]

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Kathy Carter Named CEO of LA28

Signaling a new phase in its operation, the LA28 Olympic and Paralympic Games have named Kathy Carter as chief executive officer to lead the successful planning and execution of the LA28 Games. As CEO, Carter will report to LA28 Chairperson Casey Wasserman and oversee Games delivery, impact and business operations. Carter joined LA28 in October […]

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LA28

LA28 Launches Athletes’ Commission

The LA28 Olympic and Paralympic Games have announced a LA28 Athletes’ Commission consisting of nine Olympians and nine Paralympians to bring a collection of athlete voices to shape the Summer Games in Los Angeles. The Commission’s aim is to bring insights and perspectives to create an inclusive, innovative and seamless experience for  athletes participating in […]

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LA28, NBCUniversal Sign Salesforce as Multiyear Partner

Salesforce has announced a multiyear partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a deal with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology […]

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Deloitte Becomes Sponsor of LA28, Extends with Team USA

Deloitte and the LA28 Olympic and Paralympic Games have entered into a seven-year sponsorship that will make Deloitte the official professional services provider of the 2028 Olympic and Paralympic Games in Los Angeles. As part of the agreement, Deloitte will continue as an official sponsor of Team USA through 2028 as well. Under terms of […]

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Comcast Becomes Founding Partner for LA28

Comcast has extended its partnership with Team USA through 2028, unveiling a founding partnership with the LA28 Olympic and Paralympic Games that builds on Comcast NBCUniversal’s long-standing commitment to the Olympic Games. Under the new agreement, Comcast brands will continue as the official communications services provider to consumers and businesses for Team USA for Beijing 2022, […]

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LA28 Holds First Meeting with IOC Coordination Commission

LA28, the organizing committee for the Olympic and Paralympic Games in Los Angeles, has held its first meeting with the International Olympic Committee’s Coordination Commission, with the IOC praising the work that has been done to date to lay a foundation for the event. The commission, chaired by IOC Executive Board member Nicole Hoevertsz from Aruba, […]

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LA28 Releases Animated Olympic and Paralympic Games Emblem

The LA28 Organizing Committee for the 2028 Olympic and Paralympic Summer Games have released an animated emblem for the event that can be evolved over time. The initial release on Twitter showed a variety of different alternatives for the design depending on the celebrity or athlete that created it. We are a community of inspired […]

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