Tag: LA28

LA28 Anheuser Busch

Michelob Ultra Named Exclusive Beer Sponsor of Team USA for LA28 Games

Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]

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Flag Football A
Flag football has grown explosively in the past five years with participation on the girls and women's side of the sport. Photo courtesy of USA Football

Flag Football’s Olympic Spot Powered by Growth in Girls Participation

Yes, having the backing of the National Football League was a major plus for flag football in its quest for Olympic inclusion. How could it not be? One of the biggest leagues in the world wanting to continue spreading its brand internationally was a powerful attraction for the International Olympic Committee, including using the sport […]

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Kathy Carter
Kathy Carter speaks during the annual IOC Session held in October 2023 in Mumbai, India. Photo via International Olympic Committee

Kathy Carter Steps Down as LA28 Chief Executive Officer

Kathy Carter will step down as chief executive officer of the LA28 organizing committee and will be a senior advisor going forward in what organizers describe as the beginning of a new phase with just over four years to go until Los Angeles hosts the Olympic and Paralympic Summer Games. Carter joined LA28 in October […]

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asoif

International Federations Raise Concern Over LA28 Program

Members of a key group of international federations of Olympic sport are expressing concern over the implications of expanding the sports program at the 2028 Olympic Summer Games in Los Angeles. At its final meeting of 2023, the Council of the Association of Summer Olympic International Federations (ASOIF) discussed the issues related to adding five […]

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IOC LA28
Organizers for the 2028 Olympic Summer Games in Los Angeles present its recommendations to the sports program at Monday's IOC Session meetings in Mumbai, which were approved. Photo via International Olympic Committee.

Olympics: Baseball, Softball, Cricket, Flag Football Among Sports on LA28 Program

The LA28 sports program was officially confirmed by the International Olympic Committee during its annual session on Monday in India with baseball/softball, flag football, cricket, lacrosse and squash providing a mix of new and returning sports to the Olympic Summer Games. All five were voted in as a single package with two “no” votes from […]

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IOC Wasserman
LA28 Organizing Committee Chairman Casey Wasserman speaks during the annual IOC Session on Monday in Mumbai, India. Photo via International Olympic Committee.

LA28 Chairman Wasserman Talks Russia, Israel at IOC Meetings

LA28 Chairman Casey Wasserman addressed Russia’s invasion of Ukraine and the Israel-Hamas war in language that pushed the limits of the IOC’s preferred stance of political neutrality during his appearance Monday at the IOC Session in Mumbai. “There are no words than can fully capture the devastation and shock over the massacre in Israel on […]

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LA28 Program

Baseball, Softball, Lacrosse, Flag Football, Cricket Among LA28 Program Additions

The LA28 Olympic and Paralympic Games has announced five sports will be proposed to the sport program with baseball/softball, flag football, cricket, lacrosse and squash up for approval by the International Olympic Committee at its Session meeting in Mumbai this month. “LA28’s proposed sports ignite the imagination on the field of play and drive culture […]

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LA28

LA28 Sports Program Additions Indefinitely On Hold

The announcement of proposed additions to the LA28 program has been postponed indefinitely, said U.S. Olympic and Paralympic Committee Chief Executive Officer Sarah Hirshland, who sits on the IOC program commission. Hirshland’s spot on the commission does not mean she is involved in the discussions between LA28 and the International Olympic Committee, instead focusing on […]

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Tokyo Olympics Softball
Japan's Mana Atsumi, right, is forced out by United States' Delaney Spaulding during a softball game at the 2020 Summer Olympics in Yokohama, Japan. Softball has been on the Olympic program five times since 1996. (AP Photo/Matt Slocum)

Sports Wait, Watch for Final Decision on LA28 Olympic Program

With a year to go before the 2024 Olympic Summer Games in Paris, for several U.S. national governing bodies, the focus instead is on 2028. For those NGBs, the chance to have their sports added to the LA28 program would be an almost indescribable boost in visibility and funding. With the program months from being […]

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Oakley Olympics

Team USA Partners With Oakley Ahead of LA28 Olympic Games

Oakley has been announced as the Official Eyewear of Team USA and Official Eyewear of the LA28 Olympic and Paralympic Games with Oakley to deliver a new line of eyewear for LA28 – Team USA Encoder Strike Vented with Prizm Road Lenses, and Team USA Heliostat with Prizm Black Lenses. “Monumental moments like the Olympics […]

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