Perfect Game and DICK’S Sporting Goods Expand Partnership

Youth baseball and softball platform and scouting service Perfect Game has renewed and expanded its longstanding partnership with DICK’S Sporting Goods.

As part of the expanded agreement, the East Cobb Complex in Georgia will officially be renamed DICK’S Sporting Goods Park at East Cobb. It comes ahead of the Perfect Game 11U and 12U Select Festivals, both taking place at the newly-named ballpark on the weekend of August 8—9.

The renewed partnership also includes DICK’S continuing as the title sponsor of the Perfect Game All-American Classic through 2027. This year’s game will be played on August 16 at Citizens Bank Park in Philadelphia, the home of the Phillies, during a yearlong celebration of America’s 250th birthday.

Together, Perfect Game and DICK’S will continue delivering year-round engagement opportunities across Perfect Game’s national event portfolio, digital platforms, email marketing, social media channels, and the free PGTV streaming app.

In addition, DICK’S will support branded improvements and on-site enhancements at DICK’S Sporting Goods Park at East Cobb, creating an enhanced experience for the thousands of athletes and families who attend Perfect Game events each year.

Partnership Reaction

“DICK’S has been an outstanding partner that shares our passion for growing the game and supporting young athletes at every level,” said Perfect Game CEO Rob Ponger. “Having one of the country’s most storied amateur baseball fields brandishing the DICK’S name makes all the sense in the world.”

“Perfect Game plays an important role in shaping the future of diamond sports, and we’re excited to build upon what we’ve already created together,” said Mark Rooks, vice president of creative, sponsorship & entertainment at DICK’S Sporting Goods. “This partnership allows us to show up where young athletes are celebrating the game, and we’re proud to support and equip them every step of the way.”

DICK’S will continue supporting Perfect Game participants through integrated retail promotions, event activations, digital content and community-focused initiatives designed to enhance the overall youth sports experience.