Allstate Announces LA28 and Team USA Partnerships

Insurance company Allstate has been confirmed as a founding partner of the LA28 Olympic and Paralympic Summer Games, as well as the official home and auto insurance partner of Team USA.

It builds on Allstate’s longstanding support of student athletes through university and conference partnerships, scholarships and programs to recognize their leadership and community impact.

Meanwhile, the partnership with Team USA and LA28 extends the commitment to the Olympic and Paralympic stage, supporting athletes as they represent their country at the highest level of competition.

Founded in 1931, Allstate sets out to protect the homes, vehicles and financial security of Americans. It also supports more than 6,500 organizations across 2,000-plus communities across the country to empower young people and support emerging leaders, including contributing nearly $70 million to nonprofits through The Allstate Foundation in 2025.

“For more than 20 years, Allstate has supported student-athletes because we believe in the power of sport to build leaders, strengthen communities and help people reach their potential,” said Elizabeth Brady, Allstate executive vice president and chief marketing, customer and communications officer. “Many Olympians and Paralympians develop that character on college campuses long before representing their country. Supporting Team USA and LA28 is a natural extension of our commitment and of Allstate’s purpose: protecting people, strengthening communities and helping them achieve their hopes and dreams.”

“Team USA athletes dedicate years of effort in pursuit of excellence on and off the field of play, chasing their dreams of representing the United States on the biggest stage in sports,” said U.S. Olympic & Paralympic Committee CEO Sarah Hirshland. “Allstate’s support will help Team USA athletes access the resources they need to train and compete at the highest level, while also helping to inspire the next generation of Olympians and Paralympians.”

The Latest Games Sponsor

Allstate joins the likes of Chase, Comcast, Delta, Google, Honda, Intuit, Korn Ferry and Starbucks as founding partners for LA28.

“Allstate’s commitment to LA28 reflects the momentum we’re building toward the Games,” said LA28 CEO Reynold Hoover. “As we welcome new partners who believe in what these Games can do for Los Angeles and the country, we’re that much closer to delivering a Games this city and this country can be proud of.”

Furthermore, Allstate will support NBCUniversal’s multiplatform coverage of the Olympic and Paralympic Games, aiming to bring fans closer to Team USA and the stories behind the athletes’ achievements.

“Allstate’s support of athletes extends far beyond competition, reflecting a longstanding dedication to helping them reach their full potential,” said Mark Marshall, chairman, global advertising and partnerships, NBCUniversal. “That shared belief in the power of sport and opportunity makes them a natural partner for Team USA and LA28, and we’re proud to celebrate the stories, achievements, and lasting impact of the Olympic and Paralympic movement together.”

LA28 Countdown

Last month marked the two-year countdown to the LA28 Olympic Summer Games, which will be staged July 14–30, 2028.

LA28 will bring more than 15,000 athletes together from across the world to Southern California, as Los Angeles becomes just the third city ever to host three Olympic Games. The Games will also allocate more Olympic quota spots to female athletes than male for the first time, debut new sports, and commit to not building any new permanent infrastructure for the first time since the 1948 edition.

At the same time, LA28 organizers recently opened applications for fans from around the world to apply to become one of the 60,000 volunteers making up the Volunteer Crew for the Games. Volunteers will be supporting Olympic events and applicants can express their interest in eight different categories, such as communications, driving, experience, medical, Ceremonies, operations, sport and technology.

The second LA28 Ticket Drop will start on August 10, 2026. Those seeking to secure their tickets for the 2028 Olympic Summer Games must have registered by July 22 for a chance to be randomly selected for a time slot in Drop 2.