Atlanta Selects Agencies to Design FIFA Fan Festival

The Georgia World Congress Center Authority has selected Solomon Group and WINK to serve as executive producer of the FIFA Fan Festival Atlanta, which will be held at Centennial Olympic Park in June and July 2026 during the World Cup. The agencies were selected from a field of more than 60 applicants lead production and entertainment management, commercial integration and sponsor activation, and media and communications for the month-long celebration.

Atlanta’s festival will be operated in partnership with the Atlanta World Cup Host Committee and their community partners. The area will include live match broadcasts, concerts, food and beverage offerings, interactive sponsor activations, and cultural programming set against the backdrop of Centennial Olympic Park, which hosted fans during the 1996 Olympic Summer Games.

“Solomon Group and WINK bring an exceptional blend of creativity, technical precision, and large-scale event expertise to this project,” said Joe Bocherer, chief commercial officer for the Georgia World Congress Center Authority. “They’ve created fan experiences for some of the world’s most iconic entertainment and sporting events, and their strong relationships with FIFA’s commercial partners will be invaluable in bringing Atlanta’s FIFA Fan Festival to life. We’re confident their expertise will make this an unforgettable experience for fans and visitors alike.”

Both agencies have experience with FIFA and global live events. Solomon Group produced FIFA’s 2025 Fanatics Fest activation in New York and is leading the activation for the FIFA World Cup Trophy Tour across North America. WINK has contributed to two FIFA World Cups—Russia 2018 and Qatar 2022—and has developed international fan festival concepts and activations that connected fans around the world.

“Over 16 years and more than 20 productions in Atlanta, from College Football Playoff events to the 2025 MLB Draft and our installations at the World of Coca-Cola, this market has shaped our company’s identity. The collaborative spirit here has influenced how we approach live events globally,” said Steve Fink, co-founder of Solomon Group. “For the FIFA Fan Festival, we’re honored to bring unprecedented scale and innovation to Centennial Olympic Park while showcasing what makes this community special. We’re thrilled to partner with FIFA, the Atlanta World Cup Host Committee, GWCCA, and WINK, alongside the network of talented local businesses we’ve all built, to deliver the world-class experience Atlanta deserves.”

“We look forward to working with our partners at GWCCA, Solomon Group and WINK to create an experience that celebrates the game and showcases our incredible city,” said Dan Corso, president of the Atlanta Sports Council and the Atlanta World Cup Host Committee.