Ria Money Transfer Signs with Mexican Soccer Teams

The Federación Mexicana de Fútbol and Soccer United Marketing, have secured a multiyear partnership agreement with Ria Money Transfer to make the company the official remittance services partner of both the Mexican Men’s and Women’s National Teams. Soccer United Marketing is the commercial arm and partner of Mexico’s annual U.S. Tour.

Ria launched the partnership at the Mexican Men’s National Team’s recent match against Paraguay in San Antonio.

“At Ria, we are proud to sponsor the Mexican Football Federation, supporting both the men’s and women’s national teams on their qualifying journeys to major international competitions,” said Rosario Escarpita, senior vice president and managing director Americas. “This partnership connects our brand to a symbol of national pride that, like our money transfer services, brings Mexicans together no matter where they are.”

Ria will enter 2026 with plans to be spotlighted in both MexTour and MexTour W. The tournaments feature the Mexican men’s and women’s teams competing in cities across the United States. In 2026, Ria will be the first official send-off partner of the Mexican men’s national team, which will prepare to compete in the 2026 FIFA World Cup.

“The Mexican National Team has one of the most passionate fanbases in all of global soccer, and we are privileged to be welcoming Ria, a global leader in financial services, to our roster of partners during a period of incredible momentum around soccer across North America,” said Carter Ladd, Soccer United Marketing chief revenue officer. “I can’t wait to see what we will accomplish together as Ria joins as an official send-off partner, and together we will continue to drive our sport forward.”