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The Olympic flame for the Milan-Cortina 2026 Olympic Winter Games has been lit in Ancient Olympia, as the Ceremony was moved indoors due to the wet weather forecast. The Ceremony, taking place at the birthplace of the Olympic Games, marks the beginning of the flame’s journey to Italy. After a week-long relay in Greece, the […]
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The Professional Fighters League, the mixed martial arts league, has announced Justin Younghans as its new senior vice president of global partnerships. Younghans joins PFL from Major League Soccer’s Columbus Crew, where he had served as vice president of corporate partnership sales and activation since 2022. He has more than 16 years of experience in driving […]
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FIFA and Globant have signed an expanded partnership, which will see the digitally native company deliver a portfolio of IT solutions, software and digital platform development services across FIFA’s ecosystem. After beginning their collaboration four years ago, the expanded agreement will include enhancements to FIFA’s digital platforms and a new mobile app that will help […]
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FIBA has partnered with premium Swiss sportswear brand FOURTEEN to serve as the official apparel supplier for all FIBA’s 3×3 basketball global events. Launching for the 2026 season, the collaboration will see players kitted out in specific 3×3 basketball apparel that reflects the sport’s fast-paced action and urban culture roots, balanced with the FOURTEEN brand’s […]
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Sports and live entertainment company AEG has announced a multi-year renewal of its global partnership with Marriott Bonvoy, the travel membership platform of Marriott International. After first announcing a singular partnership in 2013, the renewed agreement is set to build enhanced international reach, a heightened focus on music and a more connected fan journey made possible […]
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Real Madrid C.F. is partnering with global entertainment studio Moment Factory to create Realmadrid Games, a multi-level interactive journey around the newly renovated Bernabéu stadium. Described as a “world-first permanent multimedia activation,” the experience is designed to extend the fan journey beyond match days and develop immersive interactivity, while transforming underutilized spaces into year-round attractions. […]
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Global financial technology platform Intuit has announced that it has retained its sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner in the financial management software category. It becomes one of the first companies to retain the naming rights for an Olympic Games venue, with Intuit Dome hosting five-on-five […]
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Knighthead Capital Management, the owners of Birmingham City Football Club and the minority stakeholders of the Birmingham Phoenix cricket team, has unveiled a new stadium design for Birmingham City Football Club. The proposed 62,000-capacity stadium, designed in collaboration with Heatherwick Studio and MANICA Architecture, would be expected to host a range of sporting and entertainment […]
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FIFA has announced that the Mexican cities of Guadalajara and Monterrey will host the FIFA World Cup 2026 Play-Off Tournament in the March 2026 international break. Six teams will compete from March 23–31 for two final places at the first 48-team FIFA World Cup in Mexico, Canada and the United States, which will kick off […]
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LA28 has unveiled the first look at the 2028 Paralympic schedule, which will feature an unprecedented number of sports and medals, an announcement that comes at the official 1,000-day countdown until Los Angeles’ first Paralympic Games. The 2028 Paralympic schedule will take place over 15 days, and feature more than 15,000 para-athletes who will compete […]
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