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U.S. Bank Stadium in Minneapolis will host the Men’s Final Four, its first time hosting any round of the NCAA Men’s Basketball Tournament. In November, the stadium hosted a smaller basketball tournament with several universities to prepare for the event. Photograph: AP Images/Bruce Kluckhohn

Courting New Spaces

Next to the Masters golf tournament, admission to NCAA March Madness is the hottest ticket in the spring. The Men’s and Women’s Final Four, of course, attract the most attention, Continue Reading

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The Greater Grand Junction Sports Commission hosts events across the city. Photograph: Greater Grand Junction Sports Commission

Grand Experiment

CVBs and sports commissions often get the stiff-arm from local universities when it comes to using campus venues for sports events. By contrast, the Greater Grand Junction Sports Commission in Continue Reading

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The University of Michigan has hosted some of the largest soccer matches in history at its football stadium. Photograph: Tony Ding/AP Images

Town and Gown Relations

In 2014, Manchester United defeated Real Madrid 3-1 at Michigan Stadium before 109,316 fans. It was the largest crowd in U.S. soccer history. Two years later, Real Madrid returned to Continue Reading

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