The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
The Premier League is back for another enthralling season, and that inevitably means new managers, signings, kits, and sponsorships. But for the three clubs promoted to the English top tier, it can mean something else: an eye-watering £200 million ($269 million) financial boost, sell-out attendances, and the opportunity to compete with the world’s richest teams […]
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This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]
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When the FIFA World Cup reached its conclusion last month, it went down as a tournament that delivered record numbers of goals and unprecedented attendance. It also served as a milestone for the competition, with three host nations and 48 competing national teams for the first time. However, it was also a World Cup that […]
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When British newspaper The Times reported on July 28 that FIFA was exploring a new structure that would allow it to sell stakes in its prime assets (including media contracts, sponsorships, events) to private investors, few could have imagined the seismic repercussions it would have across the global soccer landscape. The news led to a swift […]
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In December 2024, Jeremy Bloom was named CEO of the X Games. It was a return to the action sports world for Bloom, now 44, who had been a U.S. Olympian in skiing and starred in college football at Colorado. Bloom never got the chance to compete in X Games as an athlete, but now […]
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An 11-year-old girl stood poised on her skateboard on top of a ramp inside a cavernous venue known for hosting Super Bowls and Final Fours, one member of a mixed-gender team representing a single city at a season-ending championship event. Then she dropped in, made history, won a gold medal, and helped further the evolution […]
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Before the 2026 FIFA World Cup officially got underway on June 11, it was already guaranteed to be a record-setting affair — as this would be the first edition of the event in its 96-year history to feature three host countries, 16 host cities and 48 national teams competing, with 32 advancing to the knockout […]
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Spain won its second FIFA Men’s World Cup on July 19, beating Argentina 1-0 in the final. Now holding concurrent world and European titles, it was a historic moment for La Roja, but it was not only the Spanish team and its fans across the Atlantic who were raising a glass in celebration. Eight hundred […]
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Was the World Cup worth it? When a panel of CVB leaders gathered last week at Destinations International’s annual convention in Portland, Oregon, to discuss the matter, the general consensus was yes. But would they do things different? In many cases, the general consensus was yes as well. The panel, held at the Oregon Convention […]
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The Commonwealth Games enter an uncertain new era this week, as Glasgow, Scotland, gets set to stage the 23rd edition of the event. It joins a special club of Auckland, New Zealand, and Edinburgh, Scotland in hosting the event on two occasions, 12 years after its last time as a host. The 2026 event, taking […]
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