Category: Feature Story

Feature Story — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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The 2026 Global Running Conference in Copenhagen, Denmark (Credit: Paul Stevens)

2026 Global Running Conference: Five Key Takeaways from Copenhagen

COPENHAGEN, Denmark — The current state of the running industry, case studies of emerging marathon events around the world, and the future of mass participation sports globalization were all on the agenda at the 2026 Global Running Conference in Copenhagen, Denmark. Hosted by World Athletics in collaboration with Danish Athletics, the fifth edition of the […]

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Runners of all ages at the 2026 World Athletics World Road Running Championships (Credit: Sparta on Flickr)

Copenhagen Returns to Mass-Participation Roots for Festival of Running

COPENHAGEN, Denmark — The 2026 World Athletics World Road Running Championships and coinciding Global Running Conference, held in Copenhagen last weekend, served as both a nod to the past and a look toward the future of mass participation events. It also highlighted just how far the movement has progressed in the last five decades. A […]

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Sept 11 Anniversary

From the Managing Editor: Remembering 9/11, 25 Years Later

This essay is recalls one person’s relationship with the events of September 11, but reflects a commonality shared by millions, even for those who did not have direct connections to the terrorist attacks of the day. From their birth in 1973 to their death 28 years later, the twin towers of the World Trade Center […]

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A group of longtime friends took a cruise for their fantasy football draft in 2026 (Courtesy: Kyle Wood)

‘A Way to Bring People Together’: Fantasy Football Drafts Become an Annual Travel Tradition

For more than a decade, Jake Fehling and 12 of his friends, most of them college buddies from the University of North Carolina, have found a special way to get together. Once a year they go to a different city together, but their travel isn’t centered around weddings or reunions or even Tar Heel games. […]

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Tokyo Nights 3
Wrestlers compete at a Tokyo Nights immersive experience in London, UK (Credit: Paul Stevens)

The Beauty of the Vermilion Bird: What I Learned at My First Sumo Wrestling Match

It might be stating the obvious to say that Borough Hall, Greenwich, in London, is a world away from Japan. But on a sweltering summer’s night in the capital, the site was transformed into a sumo wrestling venue that would not have looked out of place alongside the arenas in Tokyo, Osaka, or Nagoya that […]

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Australia NFL Football
The San Francisco 49ers and Los Angeles Rams will play the NFL's first regular season game in Australia this week. (Hamish Blair/AP Content Services for the NFL)

NFL Global Tour 2026: Nine Games, Eight Stadiums, Seven Countries

The NFL is going global like never before this season — and wasting no time in doing so. The first game of the league’s 107th season kicks off with a rare Wednesday game, a Super Bowl rematch between the Seattle Seahawks and New England Patriots at Lumen Field. The next day — in the league’s […]

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US Open Tennis
Carlos Alcaraz is the returning men's singles champion at the U.S. Open. (AP Photo/Yuki Iwamura)

U.S. Open Preview: Accessibility, Innovation and Renovation

It has been a summer to remember for New Yorkers. The New York Knicks won their first NBA Championship in more than 50 years, MetLife Stadium in neighboring New Jersey hosted a FIFA World Cup Final, and now the fourth and final tennis Grand Slam of the year is back in Queens with unprecedented scale. […]

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LINCOLN Stadium

‘On the Way to Everywhere’: Lincoln, Nebraska, Builds A New Era

On a drizzly summer afternoon, what might be the third-largest city in Nebraska is quiet. All that is moving inside Memorial Stadium are the memories, which give visitors ample time to use their imaginations and picture what a 103-year-old shrine to football greatness looks like when it’s engulfed by a sea of red. On seven […]

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TEAMS Europe team members visited Manchester for the first site visit last week

First Look: TEAMS Europe ’27 Heads to the Home of Champions

Following a successful fifth edition in Birmingham, UK, earlier this year, TEAMS Europe is heading to Manchester from March 23—25, 2027, and prospective attendees can now register their interest to attend and exhibit. With preparations well underway for the event, staffers from Northstar Meetings Group and its flagship SportsTravel media brand, which produces TEAMS Europe, […]

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Coventry City are back in the Premier League after winning the 2025-2026 Championship (Credit: Coventry City FC)

2026-2027 Premier League Preview: Promoted Clubs Prepare for Global Stage

The Premier League is back for another enthralling season, and that inevitably means new managers, signings, kits, and sponsorships. But for the three clubs promoted to the English top tier, it can mean something else: an eye-watering £200 million ($269 million) financial boost, sell-out attendances, and the opportunity to compete with the world’s richest teams […]

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