Author: Ted Keith

Social Media Guide Cover
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Best Social Media Practices for Sporting Events

This guide examines how sports event organizers can use social media strategically to boost attendance, engagement and long-term success. Sports industry experts emphasize creating experience-driven, visually compelling content, tailoring posts to different platforms and prioritizing authenticity over aggressive sales tactics. Real-time content, athlete involvement and shareability are highlighted as key drivers of reach and impact. […]

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Posted On : By : Ted Keith
Ben Huggler
Ben Huggler has been with the Erie Sports Commission since 2018. (Courtesy VisitErie)
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Mark Jeanneret, Ben Huggler Take On Interim Roles in Erie, Pennsylvania

Mark Jeanneret has taken over as interim president and CEO of VisitErie, the official destination marketing organization of Erie County, Pennsylvania, following the retirement of John Oliver, who had led the organization since its inception in 2001. For the past eight years, Jeanneret served as the executive director of the Erie Sports Commission, a division […]

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Posted On : By : Ted Keith
kentucky-derby-2015-ap
Twenty horses will compete in the first leg of the Triple Crown. (AP Photos/Darron Cummings)
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The Kentucky Derby: What to Know About the 152nd Run for the Roses

The Kentucky Derby has been called the most exciting two minutes in sports, the greatest two minutes in sports and the fastest two minutes in sports. It also might be the most-watched two minutes in sports and the best-attended two minutes in sports. In advance of the 152nd Run for the Roses on Saturday at Churchill […]

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Posted On : By : Ted Keith
APTOPIX Kentucky Derby Horse Racing
Sovereignty, ridden by Junior Alvarado, won the 2025 Kentucky Derby with more than 147,000 fans in attendance at Churchill Downs. (AP Photo/Abbie Parr)
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Cisco and Churchill Downs Reach Partnership

Cisco and Churchill Downs Incorporated have reached a multi-year partnership to enhance networking capabilities at Churchill Downs. As part of the deal, Cisco becomes the Official Enterprise Networking and Network Infrastructure Partner of the Kentucky Derby. The partnership is designed to support fan experiences at future Kentucky Derby Weeks and other events. The network refresh […]

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Posted On : By : Ted Keith
odessa-golf
Odessa (Texas) College won last year's NJCAA Division I women's golf championship. (Courtesy of NJCAA)
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Quad Cities to Host Two College Golf Championships in May

Visit Quad Cities is ready to tee off a major week of hosting championship golf events next month. First, starting Monday, May 11, the National Junior College Athletic Association Division I championship will take place at Oakwood Country Club in Coal Valley, Illinois. That marks the first time the region will host an NJCAA Division […]

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Posted On : By : Ted Keith
phonak-usap2
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USA Pickleball Lands Sponsorship From Phonak

USA Pickleball has entered into an exclusive agreement with hearing aid maker Phonak’s U.S. division as part of the company’s “Hear to Win” campaign. Pickleball, the fastest growing sport in the U.S. for several years running, now has nearly 20 million players in the United States alone, and Phonak aims to connect with that community […]

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Posted On : By : Ted Keith
move-michigan2
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Ann Arbor to Host 2027 Move United Education Conference

Ann Arbor, Michigan, will host the 2027 Move United Education Conference that unites athletes and adaptive sports leaders as well as healthcare and rehabilitation professionals, recreation providers, educators, students and advocates committed to advancing inclusive sport and recreation for individuals with disabilities. The event will be held from May 11-13 and be hosted locally by […]

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Posted On : By : Ted Keith
world-equestrian-center
The fields and the first phase of the new complex are expected to be finished by year's end.
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Sports at World Equestrian Center Adding 11 Outdoor Fields

The Ocala, Florida, campus of Sports at World Equestrian Center will undergo a phased development to add 11 outdoor fields as well as other amenities, it announced last week. Four of those fields will be artificial turf, while the other seven will be natural grass. All will have flexible configurations to accommodate multiple sports. The […]

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Posted On : By : Ted Keith

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