Bally’s Corporation has announced a multi-year partnership with Minor League Baseball that makes Bally’s the first national media rightsholder for the entire Major League Baseball farm system.
The provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels. Notably, the partnership extends to Bally Live, a new online platform. Under the terms of the agreement, Bally’s media rights extend further across select partner-owned linear and over-the-air channels, covering more than 7,000 blackout-free live games in total.
Bally Live broadcasting will cover every game of the entire Minor League season which started last week. Bally’s receives the right to use Minor League Baseball’s official marks in marketing as well as in-park signage, broadcast and digital exposure.
“We couldn’t be more pleased to have Bally’s Corporation as an Official Partner of MiLB,” said Kenny Gersh, executive vice president, Media and Business Development for Major League Baseball. “Bally’s Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport.”