Freeman has named Bob Priest-Heck as its new chief executive officer, the first in the company’s 90-year history to come from outside the Freeman family. He will be the fourth person to have served as CEO since the trade show services company began.
Priest-Heck joined Freeman in 2011 with the acquisition of Wheelhouse Solutions and most recently served as president. He has spent the past 25 years leading global technology brands and experiential marketing agencies — including Immersa Marketing and MediaLiveInternational Inc. He was also instrumental in the development and launch of Freeman’s creative and strategic agency services arm, as well as in creating Freeman Digital Ventures.
“We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media. “Bob is no stranger to this, having previously served as the president of Freeman. He has a history of driving success for our company and our clients, and his commitment to innovation and vision for our future will help keep us at the forefront of the brand experience conversation for years to come. In addition to his CEO role at Freeman, Bob will serve as president and chief operating officer of The Freeman Company.”