Brand USA Launches Trip Planning Hub for World Cup Travellers

Ahead of the 2026 FIFA World Cup next summer, Brand USA has announced the launch of America the Beautiful Game, a new trip planning hub designed to guide football fans as they explore the United States before, during and after the tournament.

According to Brand USA, the hub, now live at AmericaTheBeautiful.com/Football, is a resource for discovering things to do, must-try local cuisine, and an initial set of AI-powered sample road trip itineraries that connect all 11 US host cities with nearby destinations and experiences.

The tournament, the world’s largest single-sport event in the world, coincides with America 250, and Brand USA is spotlighting 250 things to do across the United States through themed content series. This edition turns the spotlight to the Beautiful Game, showcasing 50 things to do and see across the host cities and beyond during the tournament.

“The United States offers unmatched experiences for football fans both on and off the pitch,” said Fred Dixon, president and CEO of Brand USA. “The 2026 FIFA World Cup presents an opportunity to combine the love of the sport with the ultimate USA holiday.

“We invite fans to come early and explore the iconic destinations that make America unique in the world. The resources found on AmericaTheBeautiful.com will inspire adventure and give travellers the inspiration they need to have a trip of a lifetime.”

The list includes offerings of sports history and game-day experiences for fans with various preferences, from skyline views to cultural centres and sports venues.

Very soon, each national team will also set up standalone base camps and training facilities, with final locations to be announced closer to the start of the tournament, which begins on June 11 in Mexico City.

Host Cities, Venues and Highlights

Atlanta, Georgia

Number of games: Eight, including one semi-final

Highlights include: A 90-minute walking tour of the Mercedes-Benz Stadium (host stadium of the 2026 FIFA World Cup and home to the Atlanta Falcons and Atlanta United), fan-favourite football bar Brewhouse Café, the World of Coca-Cola, community project StationSoccer, the Georgia Aquarium (largest in North America), road trips to Augusta, Hilton Head and Savannah

 

Boston, Massachusetts

Number of games: Seven, including one quarter-final

Highlights include: A visit to TD Garden (home to the Boston Bruins and Boston Celtics, Dorchester-based Irish pub The Banshee, Boston Common (America’s oldest public park), Oneida Football Club (the first organised American football club), the Boston Legacy (competing in its inaugural season in the National Women’s Soccer League), road trips to Falmouth, Edgartown, Hyannis, Provincetown and Woods Hole

 

Dallas, Texas

Number of games: Nine, including one semi-final – the most games of any host city

Highlights include: A 360-degree view of Dallas from Reunion Tower’s 470-foot-high observation deck, Michelin-recommended steakhouse Crown Block, Texas barbecue establishment Pecan Lodge, the Dallas Arts District, Dallas Museum of Art, the Nasher Sculpture Center, the Crow Museum of Asian Art, a tour of the AT&T Stadium (home to the Dallas Cowboys), the National Soccer Hall of Fame in the Toyota Stadium in Frisco, road trips to Austin, Waco, San Antonio, Fredericksburg, Hico, Lockhard and Marble Falls

 

Houston, Texas

Number of games: Seven, including one round-of-32 match and one round-of-16 match

Highlights include: A stroll down the Main Street Promenade in Downtown Houston, the Art of Soccer Exhibit, the Social Beer Garden (named the Best Bar of 2025 by The Houston Chronicle), the Kolache Factory for spins on Czech and Texan cuisine, road trips to Lake Charles and Galveston

 

Kansas City, Missouri

Number of games: Six, including one quarter-final

Highlights include: A visit to the Museum of Barbecue (the world’s first museum dedicated to the history and culture of barbecues), the National Women’s Soccer League’s KC Current at CPKC Stadium (the world’s first stadium built for a women’s professional sports team), Joe’s KC Bar-B-Que, Boulevard Brewing Co., Pitchside Coffee (run by KC Current athletes), the Dub (the city’s first bar dedicated to women’s sports), the Kansas City Streetcar, River Market, the Power and Light District, Crown Center, road trips to St. Louis, Springfield, Columbia, Cuba (Missouri), Independence and Joplin

 

Los Angeles, California

Number of games: Eight, including the opening match for the USMNT

Highlights include: A walking tour of the Los Angeles Memorial Coliseum (host of two Summer Olympic Games), the BMO Stadium next door (home to LAFC and Angel City FC), SoFi Stadium (home to the Los Angeles Rams and the Los Angeles Chargers), La Chuperia in Lincoln Heights, La Cita Bar in Downtown LA, Britannia Pub and Ye Olde King’s Head in Santa Monica, Absolution Brewing Company in Torrance, the Taste of the World Cup tour (restaurants whose cuisines represent all 48 countries in the tournament), road trips to Las Vegas, Palm Springs, Amboy, Joshua Tree National Park

 

Miami, Florida

Number of games: Seven, including one quarter-final and the bronze final

Highlights include: Mural displays of Lionel Messi at Wynwood Walls, the Pérez Art Museum Miami (PAMM), The Grails sports bar, Miami Freedom Park (featuring a 58-acre public park, hotel, restaurants and retail spaces), road trips to Islamorada, Key West and Little Torch Key

 

New York / New Jersey

Number of games: Eight, including the final

Highlights include: A trip to the Fan Village at the Rockefeller Center, New Jersey’s Liberty State Park (which will be home to the 39-day Fan Festival), Live Nation concerts and broadcasts (including interactive football zones, sponsor booths etc), a two-hour tour of the MetLife Stadium (home to the New York Giants and New York Jets), Kearny and Harrison, Pennsylvania Station, the Port Authority, the Football Factory at Legendsplays, Banter and The Soccer Tavern in Brooklyn, Boca Juniors Restaurant, El Basurero, La Gran Uruguaya and more (for international soccer supporters), road trips to Atlantic City, Philadelphia, East Rutherford and Smithville

 

Philadelphia, Pennsylvania

Number of games: Six, including one round-of-16 match

Highlights include: A guided or self-guided tour of Lincoln Financial Field (hosting the 2026 FIFA World Cup), Michelin-starred restaurants such as Her Place Supper Club, Friday Saturday Sunday and Provenance, Marsha’s (Philadelphia’s first queer-owned women’s sports bar), Pat’s King of Steaks, Geno’s, Angelo’s Pizzeria, road trips to Atlantic City, Cape May, Chester, Dover, Kennet Square, Lancaster, Lewes and Rehoboth Beach

 

San Francisco Bay Area, California 

Number of games: Six, including one round-of-32 match

Highlights include: A multi-year Big Art Loop project of 100 temporary large-scale sculptures and art trail, the Great Big Game Show, the Google Visitor Experience for soccer and technology enthusiasts, Hi Tops (Castro’s original and only gay sports bar), Rikki’s, the San Francisco Martini Trail, road trips to  South Lake Tahoe, Yosemite National Park, Placerville and Tahoe City.

 

Seattle, Washington

Number of games: Six, including two knockout round matches

Highlights include: The Chihuly Garden and Glass Center, Pitch the Baby (the city’s first women’s sports bar), the Unity Loop, Lumen Field (a host venue for the 2026 FIFA World Cup), Seattle Center,  Waterfront Park, Westlake Park, Occidental Square, the Chinatown International District, Pike Place Market, road trips to Bainbridge Island, Mount Rainier National Park, Port Angeles, Port Gamble and Olympic National Park