Brand USA

Atlanta, Georgia (Credit: Brand USA)

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Brand USA Launches Trip Planning Hub for World Cup Travellers

Ahead of the 2026 FIFA World Cup next summer, Brand USA has announced the launch of America the Beautiful Game, a new trip planning hub designed to guide football fans as they explore the United States before, during and after the tournament. According to Brand USA, the hub, now live at AmericaTheBeautiful.com/Football, is a resource […]

Posted On : December 9, 2025 By : Paul Stevens

Mark Topley, right, New York Yankees associate director, strategic ticket sales and tourism, talks during a panel discussion on Wednesday at the International Inbound Travel Association summit in Salt Lake City. Also on the panel from left is Luisa Mendoza, Global Tourism Sports and Entertainment founder and chief executive officer; Jeff Gayduk, Premier Travel Media president and Brandon Furyk, Onward Travel Group vice president. Photo by Matt Traub/SportsTravel

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International Sports Tourism’s Impact Praised by Panels

SALT LAKE CITY — Given the number of major sporting events coming to the United States over the next decade, the ability for destinations to attract new international travelers and use that initial experience to develop deeper connections was a central theme at the International Inbound Travel Association’s annual summit. The Power of Sports Tourism […]

Posted On : February 13, 2025 By : Matt Traub