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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Sheila Brennan Nee will remain in her role through the end of the year.

Sheila Brennan Nee to Retire from Maine Sports Commission

Sheila Brennan Nee will retire at year’s end after more than a decade as the Strategic Director at the Maine Sports Commission. Brennan Nee has served in that role since 2015, three years after she helped establish the Commission alongside leaders from the Maine Office of Tourism and Maine’s education, sports and tourism sectors. Among […]

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Hayward Field (Credit: University of Oregon)

Eugene, Oregon, to Host 2028 U.S. Olympic Team Trials – Track & Field

The 2028 U.S. Olympic Team Trials – Track & Field will return to Hayward Field at the University of Oregon in Eugene, Oregon, June 17-22, 2028, where the nation’s top track and field athletes will compete for places on Team USA at the LA28 Olympic Summer Games.  The 2028 edition will mark the sixth consecutive […]

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Coventry City are back in the Premier League after winning the 2025-2026 Championship (Credit: Coventry City FC)

2026-2027 Premier League Preview: Promoted Clubs Prepare for Global Stage

The Premier League is back for another enthralling season, and that inevitably means new managers, signings, kits, and sponsorships. But for the three clubs promoted to the English top tier, it can mean something else: an eye-watering £200 million ($269 million) financial boost, sell-out attendances, and the opportunity to compete with the world’s richest teams […]

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London Guard
(Credit: EFA / London Guard)

London Guard Joins European Football Alliance for 2027 Season

Professional American football is set to arrive in East London as London Guard was unveiled as the latest franchise to join the European Football Alliance for the 2027 season. The Guard will become the seventh EFA franchise, joining the Prague Lions, Paris Musketeers, Frankfurt Galaxy, Munich Ravens, Swarco Raiders Tirol and Nordic Storm, which all […]

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Rendering of the exterior of the planned JW Marriott in Greenville, South Carolina. (Courtesy Auro Hotels)

Greenville, South Carolina, to Build Downtown Conference Center

A $500 million mixed-use development is coming to downtown Greenville, South Carolina, and it’s set to include an 84,000-square-foot conference center and JW Marriott Hotel. The planned conference center and 335-room hotel will be part of the Falls Park Conference District, a planned development spanning six acres along Greenville’s Reedy River. The district’s location will […]

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Augusta Stone Joins SportsTravel as Associate Editor

Augusta Stone is the newest member of the SportsTravel editorial team, having started as associate editor on August 10. Stone brings five years of professional reporting experience across the travel and sports industries. She joins SportsTravel from The Points Guy, a travel brand focused on maximizing points and miles from loyalty programs, where she worked […]

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US Open Watch Party at Hudson Yards (Credit: USTA / NYC for Free)

USTA Announces Immersive, Fan-Friendly — and Free — Activations for US Open

This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]

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Chattanooga's arrival marks the first UTMBA World Series race in the southeastern United States. (Courtesy UTMB)

Chattanooga, Tennessee, and Hiroshima, Japan, added to UTMB World Series

The UTMB World Series is adding two new events to its 2027 calendar, one in Hiroshima, Japan, and the other in Chattanooga, Tennessee. The Hiroshima Ultra-Trail UTMB will take place from April 9—11, 2027 with three distances available: 100K, 50K and 20K. The race will take runners from the heart of the city into the […]

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The Ellinikon Sports Park (Credit: Ellinikon / LAMDA Development)

Major Sports Park Opens in Europe’s Largest Urban Regeneration Project in Athens

The Ellinikon, spearheaded by LAMDA Development, has reached a major milestone with the opening of The Ellinikon Sports Park, the project’s first large-scale public sports and wellness destination in Athens, Greece. With a total surface of six million square meters, the Ellinikon is reported to be the largest urban regeneration project in Europe. It marks […]

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TEAMS USAT Announcement

USA Triathlon to Host Race Directors Meeting at TEAMS ’26

USA Triathlon, the national governing body for the sport in the United States, will host a first-of-its-kind meeting for triathlon race directors at TEAMS ’26 in Birmingham, Alabama, in partnership with the Northstar Meetings Group, organizers of the TEAMS Conference & Expo. Under the agreement, USA Triathlon will invite triathlon race directors across the United […]

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