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Sports and live entertainment company AEG has announced a multi-year renewal of its global partnership with Marriott Bonvoy, the travel membership platform of Marriott International. After first announcing a singular partnership in 2013, the renewed agreement is set to build enhanced international reach, a heightened focus on music and a more connected fan journey made possible […]
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The organizers of the 2034 Olympic and Paralympic Winter Games have chosen “Utah 2034” as the new identity of the host efforts, a move designed to embrace and unite communities across the state, including Salt Lake City and Park City, where many of the events will be staged. The move came with 3,000 days to […]
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Asheville, North Carolina, will remain the host of the Ingles Southern Conference Basketball Championships through 2035, under a new agreement between the collegiate conference, the city of Asheville, Explore Asheville powered by the Buncombe County Tourism Development Authority and the Asheville-Buncombe Regional Sports Commission. The deal continues a long-standing partnership between the four entities. “This […]
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Real Madrid C.F. is partnering with global entertainment studio Moment Factory to create Realmadrid Games, a multi-level interactive journey around the newly renovated Bernabéu stadium. Described as a “world-first permanent multimedia activation,” the experience is designed to extend the fan journey beyond match days and develop immersive interactivity, while transforming underutilized spaces into year-round attractions. […]
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Global financial technology platform Intuit has announced that it has retained its sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner in the financial management software category. It becomes one of the first companies to retain the naming rights for an Olympic Games venue, with Intuit Dome hosting five-on-five […]
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Knighthead Capital Management, the owners of Birmingham City Football Club and the minority stakeholders of the Birmingham Phoenix cricket team, has unveiled a new stadium design for Birmingham City Football Club. The proposed 62,000-capacity stadium, designed in collaboration with Heatherwick Studio and MANICA Architecture, would be expected to host a range of sporting and entertainment […]
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The San Francisco 49ers the San Francisco Travel Association have formed a multi-year global partnership designed to leverage the 49ers brand and fanbase to drive visitors to San Francisco. The agreement marks the NFL team’s first partnership with a domestic travel destination and was finalized in advance of the upcoming large-scale events set to take […]
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FIFA has announced that the Mexican cities of Guadalajara and Monterrey will host the FIFA World Cup 2026 Play-Off Tournament in the March 2026 international break. Six teams will compete from March 23–31 for two final places at the first 48-team FIFA World Cup in Mexico, Canada and the United States, which will kick off […]
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LA28 has unveiled the first look at the 2028 Paralympic schedule, which will feature an unprecedented number of sports and medals, an announcement that comes at the official 1,000-day countdown until Los Angeles’ first Paralympic Games. The 2028 Paralympic schedule will take place over 15 days, and feature more than 15,000 para-athletes who will compete […]
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US Squash has sold a majority ownership stake in Club Locker — a proprietary sports management software platform that the national governing body created — to Artisan Ventures, a firm focused on scaling businesses with niche software, content and community offerings. The transaction is believed to be the first example of an NGB creating and […]
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