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At the 2026 Olympic Winter Games in Milan, new concepts in hospitality could be seen throughout the region. In a first, several U.S. national governing bodies teamed up to launch the Starbucks Winter House at a boutique hotel near the city center. But at its base hotel near the figure skating arena, the sport’s international […]
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Jason Gewirtz has been on the ground in Italy throughout the Winter Olympics, talking with CEOs of various U.S. national governing bodies. Check out each interview here: Dean Gemmell, USA Curling Sophie Goldschmidt, U.S. Ski & Snowboard Pat Kelleher, USA Hockey Aron McGuire, USA Bobsled/Skeleton Ted Morris, US Speedskating MILAN — Matt Farrell is no […]
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Editor’s note: This is the first piece in SportsTravel’s weeklong Olympic preview. Check back each day for coverage of the event, the venues and the opening ceremony as well as a look back at the last time Italy hosted the Winter Games 20 years ago. And stay tuned during the Games, where SportsTravel publisher Jason […]
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U.S. Figure Skating has announced a partnership with iHeartMedia to become an official partner of the national governing body leading into the Olympic Winter Games in Milano-Cortina, Italy. Under the deal, iHeart will deliver original audio storytelling, athlete-driven content and promotional support across its audio ecosystem, reaching more than a 250 million listeners each month […]
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U.S. Figure Skating has reached a deal with Bombas to become an official supplier of the national governing body. Bombas is a sock and apparel brand with a mission to help those experiencing homelessness. For every item purchased, one item is donated to a network of over 4,000 partners around the United States and Canada. “At Bombas, we […]
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At the TEAMS Conference & Expo in Columbus, Ohio, attendees heard insights from a wide range of Olympic national governing bodies provide updates on their organizations. The updates were part of the U.S. Olympic and Paralympic SportsLink program that is co-located at the conference. Below is an overview of the updates shared. USA Fencing USA […]
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The New York State Olympic Regional Development Authority has released its fall and winter 2025–2026 events schedule featuring eight World Cups and National Championship events taking place at legacy venues in Lake Placid. The announcement of the schedule follows the recent news that Lake Placid was awarded the 2029 FIL World Championships. “New York State’s […]
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The International Skating Union, on the eve of its congress meeting in Switzerland, revealed its new corporate brand along with the opening of new Headquarters in Lausanne, the latest part of its Vision 2030 program. “The launch of our new brand identity is more than a visual change — it’s a symbol of our transformation,” […]
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Alysa Liu had done it. The American brought the house down, spinning in the middle of the ice before going down momentarily to one knee then stopping with the music and raising one hand to the sky. She put her hand to her head in disbelief with a smile so electric it could power a […]
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The 2026 U.S. Synchronized Skating Championships will travel to Salt Lake City, the first time the event will be held in the state of Utah and the future host of the 2034 Olympic and Paralympic Winter Games. “We are excited to bring the U.S. Synchronized Skating Championships to Salt Lake City for the first time,” […]
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