The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
John Wiley & Sons has announced the release in print and as an e-book of the fully updated, third edition of “The Sports Event Management & Marketing Playbook,” authored by former NHL and NFL executive Frank Supovitz and former Madison Square Garden and Staples Center general manager Robert Goldwater. The Playbook has been among the […]
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Norwegian Cruise Line will be the Official Cruise Line of the NHL as part of a multi-year partnership, the first in the company’s history it will partner with a professional sports league and the first time the NHL is partnering with a cruise line. The new partnership provides Norwegian Cruise Line with an array of […]
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Cisco has announced a partnership for the 2028 Olympic and Paralympic Summer Games in Los Angeles and Team USA to serve as its official network equipment partner. Cisco has served as an official partner of the Olympic and Paralympic Games in London (2012), Rio de Janeiro (2016), Tokyo (2020) and Paris (2024). Cisco’s networking solutions […]
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The annual NASCAR Cup Series event at Pocono Raceway on July 14 will be called “The Great American Getaway 400 presented by VISITPA” as part of the commonwealth’s new tourism campaign. The 160-lap, 400-mile Cup Series race will highlight a weekend that also includes the Craftsman Truck Series on July 12 and the Xfinity Series […]
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The U.S. Association of Blind Athletes has announced a collaboration with Google that names Google Pixel as the organization’s official global technology partner. As part of the deal, Google Pixel will provide Pixel phones, watches, earbuds and tablets to athletes in the USABA Sport Ambassador Program, representing Paralympians and national team athletes from various sports, […]
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The Premier Lacrosse League powered by Ticketmaster has partnered with travel search partner Kayak, as the official travel partner of the the league. The league will be the first professional sports organization to book its league and corporate travel through Kayak for Business – Kayak’s platform for simplified corporate travel. “We pride ourselves on bringing the worlds’ best lacrosse players […]
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USA Fencing has signed a multiyear partnership with Hilton as the official hotel partner of the national governing body. Starting later in 2024, USA Fencing’s more than 40,000 members and their families will have access to discounted room rates for stays at Hilton properties while traveling for the more than 130 USA Fencing-sanctioned events across the […]
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The FIBA 3×3 season will be collaborating with Karl Lagerfeld with 3×3 players from different teams and countries. “We are delighted to partner with Karl Lagerfeld for this exclusive collaboration, which will engage new audiences in 3×3 basketball,” said Alex Sanchez, FIBX 3×3 managing director. “Together, we share a commitment to innovation and to embrace […]
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The PGA Tour and Omni Hotels & Resorts have extended its official marketing partnership designating Omni as the official hotel and resort of the Tour and Champions Tour, both through 2028. “Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour,” said Dan Surette, chief sales officer at Omni. “Our growing […]
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Emirates Airlines has announces a multi-year partnership with Wimbledon, adding the final gem of the four Grand Slams to its tennis portfolio. Through the partnership, Emirates will have on-court branding in Centre Court and No.1 Court; on-site activations to engage with fans; marketing, digital, and social media rights; hospitality tickets and an opportunity for the […]
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