The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
The Formula One World Championship returns for its 77th edition this weekend. Starting in Australia on March 7, the 2026 season is set to usher in a new era for F1 and elite motorsport, with a record number of races, altered regulations for cards and a glitzy new team. In recent years, Netflix’s “Drive to […]
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Expedia Group has announced a new partnership with global demand intelligence and data platform PredictHQ to integrate its verified event signals and predictive demand intelligence directly into Partner Central, the platform Expedia Group’s lodging partners use to manage their business, and unlock sports tourism demand forecasting. The integration is set to give lodging partners a […]
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March 3 marks a milestone for FIFA: 100 days until the long-awaited start of the men’s Word Cup in North America. The first game will take place between Mexico and South Africa in Mexico City on June 11. The groups for the tournament were determined at December’s FIFA World Cup Final Draw held at the […]
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YouGov has released its latest multi-country report on “Sports tourism: Measuring fan appetite,” examining who is traveling for sport, their motivating factors and the barriers that stand in their way. The survey that fed the insights in the report was conducted from November 14, 2025 to December 12, 2025, and spans 17 different global markets: […]
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Venue partner and sports and entertainment provider Levy has announced the acquisition of international sports marketing agency The iLUKA Collective. The strategic partnership will combine the two companies’ expertise in strategy, design and live event execution at a time when global demand for immersive brand experiences is accelerating. By integrating iLUKA’s specialized expertise, Levy wants […]
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The Olympic Flame at the Winter Games in Milan Cortina may have just been extinguished, but attention is already turning to the next edition: The 2030 Olympic Winter Games in the French Alps. The 2026 event broke new ground in multiple ways. From a social perspective, Olympic digital platforms surpassed 100 million users for the […]
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Following the conclusion of the Milano Cortina 2026 Olympic Winter Games, LA28 has announced that it has surpassed five million registrations for the LA28 Ticket Draw. Since the ticket draw registration option opened on January 14, LA28 said that it had received an “unprecedented” number of registrations, including 1.5 million within the opening 24 hours, […]
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[Editor’s Note: For Jason Gewirtz’ Oddities and Observations at the 2026 Olympic Winter Games, click here, and for all of SportsTravel’s coverage of the 2026 Olympic Winter Games, click here.] The Olympic Winter Games is always a spectacular occasion, and any global event in Italy promises to deliver its own style of romance and decadence. […]
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Fastbreak AI, an AI-driven sports operations software company, has announced the appointment of Serge Babenko as its vice president of partnerships for sports tourism. Babenko will lead partnership expansion across Fastbreak Pulse and Fastbreak Travel, working with sports commissions, destination marketing organizations, event operators and hospitality partners to support destination-focused growth. As a co-founder and executive […]
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Editor’s Note: This is part of SportsTravel’s ongoing Olympic preview week. Check back each day this week for more. February 2: What to expect at the 2026 Winter Olympic Games, by Jason Gewirtz February 3: Previewing each venue — and whether they’ll all be ready, by Paul Stevens February 4: Looking back 20 years at the last Winter […]
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