Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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FIFA has unveiled its Canada Celebrates program (Credit: FIFA)

FIFA Launches Nationwide Canada Celebrates Program

FIFA has announced the launch of Canada Celebrates the FIFA World Cup 2026, a program that it says will unite communities across the tournament co-host country from 11 June—19 July 2026. Delivered as a series of free-to-the-public, one-day community celebrations across the country, FIFA says that Canada Celebrates will “bring football fans together for live […]

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Kirsty Coventry IOC
IOC President Kirsty Coventry (AP Photo/Gregorio Borgia, File)

IOC: ‘Still a lot of work to do’ Before 2026 Olympic Winter Games

The Olympic Games Executive Director has admitted that there is “still a lot of work to be done” ahead of the 2026 Olympic Winter Games in Milan-Cortina next month, but expressed his confidence that everything would be ready on time. In an online media press conference, Christophe Dubi said he could not deny that “a […]

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LA28 logo
The LA28 logo (Credit: LA28)

LA28: More than 1.5 Million Registrations in First 24 Hours of Ticket Draw

More than 1.5 million registrations were made in the first 24 hours of registration for the LA28 Ticket Draw, according to the organizers of the LA28 Olympic and Paralympic Games. With more than two years still to go until LA28, it is the earliest registration period for a Games to date, and it was reported […]

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Switzerland FIFA World Cup Draw
The FIFA World Cup trophy (AP Photo/Martin Meissner)

FIFA Reports More than 500 Million Ticket Requests for 2026 World Cup

FIFA has reported that more than half a billion ticket requests for the 2026 FIFA World Cup were submitted during the Random Selection Draw ticket sales phase, which ran from December 11, 2025 to January 13, 2026. It comes after the association reported 150 million ticket requests a fortnight ago. At the time, it revealed […]

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LA28 Celebrates Registration for the LA28 Ticket Draw Opening on Wed., Jan. 14
LA28 Chief Athlete Officer Janet Evans speaks as LA28 hosts a press conference at the L.A. Memorial Coliseum on the eve of Olympic ticket registration opening to fans worldwide with leaders and 300 Olympians and Paralympians. (Photo by Katelyn Mulcahy/Getty Images for LA28)

Registration for LA28 Ticket Draw Opens

Sports fans worldwide are being invited to register for the LA28 Ticket Draw, which opens on January 14 at 10 a.m. ET / 7 a.m. PT. On the eve of the milestone moment, LA28 hosted more than 300 Olympians and Paralympians — representing 28 different Games dating back to 1960 — at the LA Memorial […]

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Viking PGA Tour
Viking has partnered with the PGA TOUR (Credit: Viking)

PGA TOUR and Viking Announce Multi-Year Marketing Partnership

The PGA TOUR and Viking have announced a new multi-year marketing partnership that will confirm Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. The agreement, which runs through to 2030, includes a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. “We are […]

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orlando
The Orlando Road to 26 announcement (Credit: WIllie Allen, Jr., Florida Citrus Sports)

Teams Announced for U.S. “Road to 26” Series in March

Brazil, France, Colombia and Croatia will take to the pitch in the United States in March for “Road to 26,” a new match series created to showcase the world’s top international soccer teams. Co-promoted by Florida Citrus Sports, Unified Events, Pitch International and Lions Sports & Media, Road to 26 will serve as the final […]

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ECNL
The ECNL and IBERCUP have partnered for an international youth soccer tournament (Credit: ECNL)

ECNL and IBERCUP Partner for International Boys Youth Soccer Tournament

The Elite Clubs National League has announced a long-term partnership with the IBERCUP to bring U11 and U12 soccer clubs from around the world to America for an international boys youth tournament for the first time. IBERCUP x ECNL International – Raleigh, NC USA 2026 will kick off Labor Day Weekend in 2026, bringing players […]

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visit williamsburg ajga
Visit Williamsburg has partnered with the AJGA (Credit: Visit Williamsburg / AJGA)

Visit Williamsburg Partners with AJGA as Title Sponsor of Junior Championship

Visit Williamsburg and the American Junior Golf Association have announced a multi-year partnership that establishes Visit Williamsburg as the Title Sponsor of the Visit Williamsburg Junior Championship, an elite junior golf tournament coming to the region later this year. The agreement will bring the AJGA back to Williamsburg for the first time since 2020. The […]

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WTGL
The LPGA and TMRW Sports have launched WTGL (Credit: WTGL / LPGA / TMRW Sports)

LGPA and TMRW Sports Launch New Women’s Indoor Team Golf League

The LPGA and TMRW Sports have announced the launch of WTGL, a new indoor team golf league featuring the world’s best women golfers. Set to launch in winter this year, the inaugural WTGL will feature teams of LPGA Tour stars competing across a season of team match play from the custom-built SoFi Center in Palm […]

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