Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The United States SailGP Team has announced Amazon as an official sponsor and retail partner to create opportunities to bring the sport of sailing to a wider audience and to engage more fans. SailGP fans will be able to shop a collection of fashion and accessory items, including designs with Amazon Merch on Demand, in […]
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The Premier Lacrosse League and Women’s Lacrosse League have announced a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues while U.S. Bank becomes the inaugural founding partner of the California Redwoods (PLL) and California Palms (WLL). The partnership begins immediately with U.S. Bank branding and […]
Continue ReadingElevate Sports Ventures has announced the acquisition of RISE Group, a commercial services consultancy in the Middle East. This deal is subject to customary regulatory approval. The acquisition extends Elevate’s operations into Riyadh, Jeddah, Abu Dhabi, and Dubai, joining an established footprint across North and South America, Europe, Asia and Australia. Since its inception in […]
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Visit Detroit will be featured on the front of shirts for the men’s and women’s teams at Juventus starting next season as part of a partnership with the legendary Serie A club. Visit Detroit will serve as Juventus’ Principal Destination Partner, becoming the first active convention and visitors bureau to receive front-of-shirt branding for a […]
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Booking.com, the NBA and WNBA have announced a multiyear partnership that makes Booking.com the official online travel partner of both leagues starting this weekend with the opening games of the WNBA season, followed by the 2025–2026 NBA season that starts in October. “We look forward to collaborating with Booking.com, one of the world’s leading digital […]
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Events DC will sponsor the Amazon Armed Forces Cycling Classic, a Pro/Am cycling event taking place May 31 and June 1 in Washington, D.C. The event features a showcase for top-tier professional and amateur cycling races, while also producing the non-competitive Challenge Ride into the heart of the nation’s capital. In addition to the featured […]
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American Airlines will be the official North American Airline Supplier for the FIFA 2026 World Cup throughout the United States, Canada and Mexico, promoting offers and opportunities in partnership with FIFA’s world sponsor Qatar Airways. American Airlines is headquartered in Dallas-Fort Worth, one of the host cities with nine matches for the World Cup and […]
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Thorne has announced its Sports Performance campaign highlighting a suite of on-the-go sports performance products alongside American professional tennis player Ben Shelton, ranked No. 14 in the world. “As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. […]
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NASCAR and hospitality agency Elevate will co-develop NASCAR’s new experiential premium hospitality program: NASCAR One, Fueled by Elevate. The multi-year partnership will see Elevate Experiences develop premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 tracks. This season, Elevate has delivered premium experiences for the Daytona 500, […]
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USL Championship soccer club Rhode Island FC has announced that its new stadium has been named Centreville Bank Stadium as the club is set to open the 10,500 capacity venue when it hosts San Antonio FC on May 3 at 4 p.m. The venue is part of a larger public-private partnership in downtown Pawtucket which […]
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