Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Italy Soccer Serie A
Juventus' Weston McKennie, left, and AC Milan's Tijjani Reijnders run for the ball during a Serie A match between AC Milan and Juventus at the San Siro stadium in Milan. (AP Photo/Antonio Calanni)

Visit Detroit to Serve as Juventus’ Front of Shirt Partner

Visit Detroit will be featured on the front of shirts for the men’s and women’s teams at Juventus starting next season as part of a partnership with the legendary Serie A club. Visit Detroit will serve as Juventus’ Principal Destination Partner, becoming the first active convention and visitors bureau to receive front-of-shirt branding for a […]

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NBA WNBA Booking

Booking.com Named Official Online Travel Partner of NBA and WNBA

Booking.com, the NBA and WNBA have announced a multiyear partnership that makes Booking.com the official online travel partner of both leagues starting this weekend with the opening games of the WNBA season, followed by the 2025–2026 NBA season that starts in October. “We look forward to collaborating with Booking.com, one of the world’s leading digital […]

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Amazon Armed Forces Cycling Classic
Events DC will sponsor the Amazon Armed Forces Cycling Classic, May 31 and June 1, 2025. Photo courtesy of Amazon Armed Forces Cycling Classic

Events DC to Sponsor 2025 Amazon Armed Forces Cycling Classic

Events DC will sponsor the Amazon Armed Forces Cycling Classic, a Pro/Am cycling event taking place May 31 and June 1 in Washington, D.C. The event features a showcase for top-tier professional and amateur cycling races, while also producing the non-competitive Challenge Ride into the heart of the nation’s capital. In addition to the featured […]

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AmericanAirlinesFIFA

American Airlines Joins as Official North American Airline Supplier of FIFA 2026 World Cup

American Airlines will be the official North American Airline Supplier for the FIFA 2026 World Cup throughout the United States, Canada and Mexico, promoting offers and opportunities in partnership with FIFA’s world sponsor Qatar Airways. American Airlines is headquartered in Dallas-Fort Worth, one of the host cities with nine matches for the World Cup and […]

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Ben Shelton Thorne

Thorne Lanches Sports Performance Product With Ben Shelton

Thorne has announced its Sports Performance campaign highlighting a suite of on-the-go sports performance products alongside American professional tennis player Ben Shelton, ranked No. 14 in the world. “As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. […]

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Ryan Blaney, Denny Hamlin
Ryan Blaney (12) and Denny Hamlin (11) battle as they lead the field out of Turn 2 during a NASCAR Cup Series race at Martinsville Speedway in Virgina. (AP Photo/Chuck Burton)

NASCAR & Elevate Partner to Create Premium Experience Program

NASCAR and hospitality agency Elevate will co-develop NASCAR’s new experiential premium hospitality program: NASCAR One, Fueled by Elevate. The multi-year partnership will see Elevate Experiences develop premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 tracks. This season, Elevate has delivered premium experiences for the Daytona 500, […]

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GoRockford NASCAR

GoRockford Promoting Xfinity Series Car During NASCAR Race at Rockingham

The city of Rockford, Illinois, is taking its marketing to the Rockingham Speedway on April 19, as the destination’s logo and brand colors will be on driver Josh Bilicki’s NASCAR Xfinity Series car. The North Carolina Education Lottery 250 at “The Rock” will include the Rockford-branded car sponsored by Dan Block, owner of Rockford-based Insurance […]

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USL BWH Hotels

United Soccer League Partners with BWH Hotels

The United Soccer League and BWH Hotels have announced a partnership that will provide travel benefits and enhanced experiences for USL teams, supporters and communities across the country. The sponsorship will debut on April 6 during the first match of the season between San Antonio FC and Phoenix Rising FC, with BWH Hotels featured as […]

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AJGA ICL Academy

AJGA Expands Partnership with ICL Academy

The American Junior Golf Association has announced a multi-year partnership with ICL Academy, an online education platform which will provide junior golfers with a flexible academic experience while they pursue their golfing goals. The agreement builds upon an existing partnership that began in 2023. ICL Academy will serve as the presenting partner at five AJGA […]

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