Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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USA Pickleball Lands Sponsorship From Phonak

USA Pickleball has entered into an exclusive agreement with hearing aid maker Phonak’s U.S. division as part of the company’s “Hear to Win” campaign. Pickleball, the fastest growing sport in the U.S. for several years running, now has nearly 20 million players in the United States alone, and Phonak aims to connect with that community […]

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(Credit: International Olympic Committee)

JPMorganChase Named First Global Banking Partner of Olympic Games

The International Olympic Committee and JPMorganChase have announced a significant partnership that will make the latter the first Global Banking Partner in the history of the Olympic Games. The partnership will include both the Los Angeles 2028 Olympic and Paralympic Summer Games (LA28) and the French Alps 2030 Olympic and Paralympic Winter Games. “JPMorganChase is the […]

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(Credit: Brighton & Hove Albion FC)

Brighton & Hove Albion Unveils Plans for £80M “Built for Her” Women’s Team’s Stadium

English Premier League club Brighton & Hove Albion has revealed plans for what it says would be the UK and Europe’s first purpose-built women’s football (soccer) stadium, If built, the club states that it would become one of only three such stadiums in the world. Elsewhere, NWSL franchise Kansas City opened its CPKC Stadium in […]

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(Credit: LA28)

LA28 Sold 4 Million Tickets in Opening Window

More than four million tickets have already been sold for the LA28 Olympic Summer Games in the opening window of sales. Tickets for the Games went on sale to the general public worldwide when Drop One opened on April 9 (the earliest on-sale period for an Olympic Games), before it closed 10 days later. Fans […]

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(Credit: TeamSnap and XborGo)

TeamSnap and XbotGo Partner for AI-Powered Youth Sports Streaming Experience

Youth sports management platform TeamSnap has announced a partnership with AI-powered sports cameras company XbotGo to redefine live streaming in youth sports. Together, the companies are introducing what they say is “the first fully integrated, all-in-one live streaming experience,” bringing camera control, live video, and game-day moments into TeamSnap ONE. XbotGo specializes in producing AI-powered sports […]

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World Cup 2026 Venues Soccer
The Mercedes-Benz Stadium in Atlanta, Georgia (AP Photo/Brett Davis, File)

2026 FIFA World Cup Host City Guide: Atlanta, Georgia

In advance of this summer’s FIFA World Cup, SportsTravel is delving into each of the 11 U.S. cities that will host matches during the event. This year’s edition will be the largest ever, with 48 teams (up from 32) and it will be the first to be staged in three countries — Canada, Mexico and the […]

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Action at the Aquatics Centre (Credit: Paul Stevens)

Aquatics GB Swimming Championships Showcase British Talent

This year’s Aquatics GB Swimming Championships showcase the depth and diversity of British swimming talent, and serve as a tantalizing glimpse into what will be a busy sporting summer. Taking place on the hallowed grounds of the London Aquatics Centre in the Queen Elizabeth Olympic Park, the home of the London 2012 Olympic and Paralympic […]

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World Cup 2026 Venues Soccer
The Boston Stadium in Foxborough during a New England Patriots NFL game (AP Photo/Stew Milne, File)

2026 FIFA World Cup Tracker: No Tailgating in Boston and Price Hikes Abound

The 2026 FIFA World Cup in Canada, Mexico and the United States – the first World Cup to feature 48 teams and span three host nations – is now less than nine weeks away. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are […]

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The first tickets will soon go on sale for the 2028 Olympic Summer Games in Los Angeles (Credit: LA28)

LA28 Announces Verified Multi-Platform Ticket Resale Program as Ticket Drop Approaches

LA28 has announced its verified multi-platform ticket resale program will open in 2027 with multiple points of access for LA28 ticket resale, as the first ticket drop of the Olympic Summer Games approaches. Along with AXS and Eventim as the Official Secondary Ticket Marketplace, other verified resale platforms will include Ticketmaster and Sports Illustrated Tickets. […]

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The NHL and NHLPA are working on a joint international growth strategy in Germany (Credit: NHL / NHLPA)

NHL and NHLPA Announce International Growth Strategy in Germany

The National Hockey League Players’ Association and National Hockey League have announced a joint long-term international growth strategy to deepen the NHL’s presence in Germany. Key components of the plan include strategic investment in growing the game through grassroots, content and other fan engagement initiatives across Germany, forging new business partnerships and a commitment to […]

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