Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The NBA has struck a multiyear partnership deal with Emirates to become the title sponsor of the league’s in-season tournament and have its logo on referee jerseys in the NBA, WNBA and G League, as the airline will now be known as the global airlines partner of the league. The in-season tournament will be renamed […]
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USA Gymnastics has announced a partnership with Samsonite that will make the company the official luggage partner of the national team as it travels to training camps and domestic and international competitions, including the 2024 Olympic Summer Games in Paris. “We are excited to welcome Samsonite as an official partner and appreciate their strong commitment […]
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Taiwan-based Starlux Airlines and the Los Angeles Dodgers have announced a three-year renewal agreement to be the team’s exclusive Taiwanese Airline Partner. The renewal, which runs through the 2026 Major League Baseball season, coincides with the recent announcement of the Dodgers’ signing Japanese star players Shohei Ohtani and Yamamoto Yoshinobu. Starlux Airlines operates daily flights […]
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Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour. Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World […]
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Visit Missouri has signed a one-year partnership agreement to become an official partner of the Kansas City Current, the National Women’s Soccer League team who this spring will open the first purpose-built stadium for a women’s professional sports team. “We are excited to partner with the Kansas City Current in 2024 as the CPKC Stadium […]
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The Bassmaster Classic has announced that outdoor retailer Bass Pro Shops will be the title sponsor of the 2024 event in Tulsa, Oklahoma, from March 22–24, with competition taking place on Oklahoma’s Grand Lake O’ the Cherokees. The tournament will feature 56 of the nation’s most talented anglers vying for more than $1 million in […]
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The Canadian Premier League has renewed its partnership with WestJet to serve as the official airline and vacation partner of the CPL and its member clubs for another four years. WestJet will continue its role as the presenting partner of the CPL schedule, while becoming the title sponsor of the CPL’s preseason training camps. The […]
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The U.S. Soccer Federation has announced a four-year exclusive agreement with Marriott Bonvoy and SpringHill Suites in the hotel lodging, accommodations and hotel loyalty category around a variety of U.S. Soccer events, including men’s and women’s matches, SheBelieves Cup, SheBelieves Summit and the Lamar Hunt U.S. Open Cup. As part of the partnership, fans will have the […]
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Sweden’s national soccer arena, known as Friends Arena, will be renamed as Strawberry Arena under a new naming rights partnership between the hotel group and venue operator ASM Global. The retractable roof venue is home to the Swedish soccer team and AIK, a local soccer club. The stadium opened in 2012 and in 2013 hosted […]
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Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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