Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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(Credit: LA28)

LA28 Sold 4 Million Tickets in Opening Window

More than four million tickets have already been sold for the LA28 Olympic Summer Games in the opening window of sales. Tickets for the Games went on sale to the general public worldwide when Drop One opened on April 9 (the earliest on-sale period for an Olympic Games), before it closed 10 days later. Fans […]

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(Credit: TeamSnap and XborGo)

TeamSnap and XbotGo Partner for AI-Powered Youth Sports Streaming Experience

Youth sports management platform TeamSnap has announced a partnership with AI-powered sports cameras company XbotGo to redefine live streaming in youth sports. Together, the companies are introducing what they say is “the first fully integrated, all-in-one live streaming experience,” bringing camera control, live video, and game-day moments into TeamSnap ONE. XbotGo specializes in producing AI-powered sports […]

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World Cup 2026 Venues Soccer
The Mercedes-Benz Stadium in Atlanta, Georgia (AP Photo/Brett Davis, File)

2026 FIFA World Cup Host City Guide: Atlanta, Georgia

In advance of this summer’s FIFA World Cup, SportsTravel is delving into each of the 11 U.S. cities that will host matches during the event. This year’s edition will be the largest ever, with 48 teams (up from 32) and it will be the first to be staged in three countries — Canada, Mexico and the […]

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Action at the Aquatics Centre (Credit: Paul Stevens)

Aquatics GB Swimming Championships Showcase British Talent

This year’s Aquatics GB Swimming Championships showcase the depth and diversity of British swimming talent, and serve as a tantalizing glimpse into what will be a busy sporting summer. Taking place on the hallowed grounds of the London Aquatics Centre in the Queen Elizabeth Olympic Park, the home of the London 2012 Olympic and Paralympic […]

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World Cup 2026 Venues Soccer
The Boston Stadium in Foxborough during a New England Patriots NFL game (AP Photo/Stew Milne, File)

2026 FIFA World Cup Tracker: No Tailgating in Boston and Price Hikes Abound

The 2026 FIFA World Cup in Canada, Mexico and the United States – the first World Cup to feature 48 teams and span three host nations – is now less than nine weeks away. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are […]

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The first tickets will soon go on sale for the 2028 Olympic Summer Games in Los Angeles (Credit: LA28)

LA28 Announces Verified Multi-Platform Ticket Resale Program as Ticket Drop Approaches

LA28 has announced its verified multi-platform ticket resale program will open in 2027 with multiple points of access for LA28 ticket resale, as the first ticket drop of the Olympic Summer Games approaches. Along with AXS and Eventim as the Official Secondary Ticket Marketplace, other verified resale platforms will include Ticketmaster and Sports Illustrated Tickets. […]

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The NHL and NHLPA are working on a joint international growth strategy in Germany (Credit: NHL / NHLPA)

NHL and NHLPA Announce International Growth Strategy in Germany

The National Hockey League Players’ Association and National Hockey League have announced a joint long-term international growth strategy to deepen the NHL’s presence in Germany. Key components of the plan include strategic investment in growing the game through grassroots, content and other fan engagement initiatives across Germany, forging new business partnerships and a commitment to […]

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Brazil Fifa WCup
The FIFA World Cup Trophy (AP Photo/Eraldo Peres)

FIFA Marks 100-Day Countdown to 2026 FIFA World Cup

March 3 marks a milestone for FIFA: 100 days until the long-awaited start of the men’s Word Cup in North America. The first game will take place between Mexico and South Africa in Mexico City on June 11. The groups for the tournament were determined at December’s FIFA World Cup Final Draw held at the […]

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LA28
The LA28 logo (Credit: LA28)

LA28 Surpasses 5M Registrations Milestone in Ticket Draw

Following the conclusion of the Milano Cortina 2026 Olympic Winter Games, LA28 has announced that it has surpassed five million registrations for the LA28 Ticket Draw. Since the ticket draw registration option opened on January 14, LA28 said that it had received an “unprecedented” number of registrations, including 1.5 million within the opening 24 hours, […]

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Viking PGA Tour
Viking has partnered with the PGA TOUR (Credit: Viking)

PGA TOUR and Viking Announce Multi-Year Marketing Partnership

The PGA TOUR and Viking have announced a new multi-year marketing partnership that will confirm Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. The agreement, which runs through to 2030, includes a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. “We are […]

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