Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

England Netball Kissimmee
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Experience Kissimmee Named Partner of England Netball and Netball Super League

Experience Kissimmee, the tourism authority for Osceola County, Florida, will become the official travel destination partner for the Netball Super League, England Netball and The Vitality Roses. The three-year agreement began immediately with a visible presence for Experience Kissimmee at the league’s 2024 season opener this past weekend in Nottingham. Experience Kissimmee will own the naming rights […]

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Posted On : By : Matt Traub
Prince Edward Island NHL
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NHL Partners with Tourism Prince Edward Island

Tourism Prince Edward Island and the National Hockey League have announced a multi-year North American partnership, naming the Canadian destination as the official travel destination partner of the NHL. The collaboration provides Tourism Prince Edward Island with broadcast exposure during tentpole NHL events through the league’s dasherboard advertising. The partnership will also bring a league […]

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Posted On : By : Justin Shaw
NBA Emirates
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NBA Announces Partnership with Emirates, Including Renamed In-Season Tournament

The NBA has struck a multiyear partnership deal with Emirates to become the title sponsor of the league’s in-season tournament and have its logo on referee jerseys in the NBA, WNBA and G League, as the airline will now be known as the global airlines partner of the league. The in-season tournament will be renamed […]

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Posted On : By : Matt Traub
USA Gymnastics Samsonite
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USA Gymnastics Partners With Samsonite

USA Gymnastics has announced a partnership with Samsonite that will make the company the official luggage partner of the national team as it travels to training camps and domestic and international competitions, including the 2024 Olympic Summer Games in Paris. “We are excited to welcome Samsonite as an official partner and appreciate their strong commitment […]

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Posted On : By : Justin Shaw
Starlux Dodgers
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Los Angeles Dodgers Partner With Taiwan-Based Starlux Airlines

Taiwan-based Starlux Airlines and the Los Angeles Dodgers have announced a three-year renewal agreement to be the team’s exclusive Taiwanese Airline Partner. The renewal, which runs through the 2026 Major League Baseball season, coincides with the recent announcement of the Dodgers’ signing Japanese star players Shohei Ohtani and Yamamoto Yoshinobu. Starlux Airlines operates daily flights […]

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Posted On : By : Justin Shaw
PGA Tour Barbados
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PGA Tour Signs Multi-Year Partnership With Barbados Tourism

Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour. Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World […]

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Posted On : By : Matt Traub
KC Current Visit Missouri
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Kansas City Current to Partner With Visit Missouri

Visit Missouri has signed a one-year partnership agreement to become an official partner of the Kansas City Current, the National Women’s Soccer League team who this spring will open the first purpose-built stadium for a women’s professional sports team. “We are excited to partner with the Kansas City Current in 2024 as the CPKC Stadium […]

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Posted On : By : Justin Shaw
Bassmaster
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Bass Pro Shops Named Title Sponsor of the 2024 Bassmaster Classic

The Bassmaster Classic has announced that outdoor retailer Bass Pro Shops will be the title sponsor of the 2024 event in Tulsa, Oklahoma, from March 22–24, with competition taking place on Oklahoma’s Grand Lake O’ the Cherokees. The tournament will feature 56 of the nation’s most talented anglers vying for more than $1 million in […]

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Posted On : By : Justin Shaw
Canadian Premier League WestJet
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Canadian Premier League, WestJet Renew Partnership

The Canadian Premier League has renewed its partnership with WestJet to serve as the official airline and vacation partner of the CPL and its member clubs for another four years. WestJet will continue its role as the presenting partner of the CPL schedule, while becoming the title sponsor of the CPL’s preseason training camps. The […]

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Posted On : By : Matt Traub
Marriott US Soccer
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Marriott Bonvoy Named Official Hotel Partner of the U.S. Soccer Federation

The U.S. Soccer Federation has announced a four-year exclusive agreement with Marriott Bonvoy and SpringHill Suites in the hotel lodging, accommodations and hotel loyalty category around a variety of U.S. Soccer events, including men’s and women’s matches, SheBelieves Cup, SheBelieves Summit and the Lamar Hunt U.S. Open Cup. As part of the partnership, fans will have the […]

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Posted On : By : Matt Traub

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