Concacaf Names Hilton as Official Hotel Partner

Concacaf has named Hilton as the official hotel partner for the 2024 Concacaf Champions Cup and 2024 Concacaf W Gold Cup.

The Concacaf Champions Cup replaces the Concacaf Champions League and serves as the pathway to the newly expanded FIFA Club World Cup in 2025, taking place in the United States. The inaugural Concacaf W Gold Cup features a 12-team group stage and six-team preliminary round, culminating in a three-round knockout stage. The tournament’s final will take place on March 10 at Snapdragon Stadium in San Diego to crown Concacaf’s premier women’s national team.

“As we embark on this exciting partnership with Concacaf, we look forward to welcoming football fans to Hilton properties across the Americas region, including the Caribbean and Latin America,” said Gino Abbate, Hilton vice president of Americas marketing. “We recognize football is not just a sport but an integral part of the region’s cultural fabric, and aim to create authentic experiences that resonate deeply with fans. From world-class food and beverage programs to unrivaled accommodations that prioritize wellness, Hilton is rooted in elevating the stay experience for guests all around the world.”

The partnership will allow Hilton’s more than 180 million Hilton Honors members to experience Concacaf events, while members can benefit by earning points on their stay to redeem toward future experiences at Concacaf matches. Fans can attend Hilton-sponsored watch parties, experience the Hilton Fan Zone at Concacaf matches and participate in exclusive Hilton Honors Experiences.

“We’re excited about our partnership with Hilton and the exciting opportunities for fan engagement it will deliver at the Concacaf Champions Cup and the Concacaf W Gold Cup,” said Heidi Pellerano, chief commercial officer of Concacaf. “Hilton’s exceptional hospitality will ensure our supporters enjoy unforgettable moments, whether at the games, through unique Hilton-sponsored activities, or by staying at their properties. This partnership is about crafting memorable experiences and fostering a deeper passion for football across our region.”